This beginner-friendly Sony vlogging camera is still on sale for just $398

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TikTok-approved and easy to use, grab one before it's gone

Sony ZV-1F vlogging camera.
(Image credit: Sony)

When it comes to vlogging, your smartphone will only take you so far. For the best-looking footage, a dedicated vlogging device is your ticket to next-level content creation. And few cameras are as easy to use or compact as the 4K-capable Sony ZV-1F, which also happens to be on sale for $398 as part of Cyber Week discounts. 

Normally, $499, the best deal on the Sony ZV-1F is from Amazon where it’s 20% off, knocking the price down to $398 in your choice of black or white. If the camera sells out there, you can also find the Sony ZV-1F via Best Buy for $399. 

Sony ZV-1F vlogging camera: was $499 now $398 @ Amazon Price Check: $399 @ Best Buy

Sony ZV-1F vlogging camera: was $499 now $398 @ Amazon
This mean little vlogging machine is a solid option for everyone from serious vloggers to first-time-filmers to budding cinematographers. And $398 is a fantastic price for a model we already consider a great bargain. Capture crisp 4K footage through a high-quality built-in wide-angle lens. The camera also offers built-in image stabilization to keep hand-held shots smooth. And autofocus is best-in-class.
Price Check: $399 @ Best Buy

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The Sony ZV-1F is my favorite vlogging camera because it’s small enough to fit in a jacket pocket yet powerful enough to shoot truly good-looking clips. It also boasts a decent built-in microphone and a flip-around, selfie-friendly touchscreen. Beyond that, it’s dead simple to operate. Ffor example, face detection works almost flawlessly with little user input, making it easier than ever to keep subjects in focus. 

Users can additionally switch between horizontal and vertical video with ease, making this a good option for TikTok and Instagram Reels. The ZV-1F is also Bluetooth enabled, so transferring footage from camera to smartphone is a snap. 

Love photography? Check out these other great Cyber Monday deals on cameras. Love Sony? You can also score these fantastic Sony WH-1000XM4 headphones for $125 off, as well as the Sony PS5 Slim for a serious bargain. 

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Dan Bracaglia
Dan Bracaglia
Senior Writer, Fitness & Wearables

Dan Bracaglia is the Tom’s Guide editorial lead for all things smartwatches, fitness trackers and outdoor gear. With 15 years of experience as a consumer technology journalist testing everything from Apple Watches to instant cameras, Dan is deeply passionate about helping readers save money and make informed purchasing decisions. In 2024 so far, Dan’s tested dozens of wearables, including the latest devices from Apple, Google, Garmin, Fitbit and Samsung.

An avid outdoor adventurer, Dan is based in the U.S. Pacific Northwest where he takes advantage of the beautiful surroundings every chance he gets. A lover of kayaking, hiking, swimming, biking, snowboarding and more, he also makes every effort to combine his day job with his passions. When not assessing the GPS and heart rate accuracy of the latest Fitbit, you can find him photographing Seattle’s vibrant underground music community.