Best Black Friday deals 2024 — dates and best sales now
Here's everything you need to know about Black Friday 2024
Staff-picked deals:
1. Quick Links
2. Best deals
3. Apparel
4. TVs
5. Mattresses
6. Phones
7. Laptops
8. Home
9. Wearables
10. Gaming
11. Smart home
12. Date & Details
Black Friday deals are officially underway. Although the retail holiday doesn't take place until Friday, November 29, various retailers are already launching sales on TVs, laptops, running shoes, and more.
The Tom's Guide team has decades of experience covering Black Friday, so you can trust us to pull out the deals that are truly worth your attention. For example, the Editor's Choice Nectar Memory Foam Mattress is on sale for $349 (twin) right now. That's an incredible price on our favorite value mattress. If you're shopping for a new TV, you can get the LG 55-inch C4 4K OLED TV for $1,196 at Amazon. This discount brings it to its lowest price ever.
It wouldn't be Black Friday without a massive sale on Amazon hardware and right now Amazon has its Alexa-based devices on sale from $19. Prices are as low — if not lower — than they were during last month's fall Prime Day. Additionally, many Echo speakers are now bundled with a free smart bulb.
Be sure to bookmark this guide as we'll be updating it with all the best Black Friday deals and sales worth shopping. Plus, keep scrolling to the bottom of this page to get all your burning Black Friday questions answered.
Black Friday deals — Quick links
- shop all deals at Amazon
- Adidas sale: deals from $8 @ Amazon
- Lululemon: apparel from $9 @ Lululemon
- Crocs sale: deals from $15
- Patagonia sale: deals from $16 @ Patagonia
- Nintendo: Switch games from $19
- PS5 Game Sale: deals from $29
- TV sale: deals from $64 @ Best Buy
- Nectar Memory Foam Mattress: was $699 now $349 @ Nectar
- MacBook Air 13 (M1/256GB): was $999 now $649 @ Walmart
- LG 48" B4 Series 4K OLED TV: was $1,499 now $649 @ Best Buy
Editor's Choice Black Friday deals
Christmas/Holiday decor: deals from $4 @ Amazon
Looking for some new Christmas decor? Amazon has a wide range of holiday decor on sale from $4. The sale includes small pre-lit trees (a la Charlie Brown) as well as holiday ornaments. It's one of the biggest sales we've seen from any retailer. Note that Walmart has a similar sale with deals from $37, although Walmart's sale focuses more on Christmas trees.
Price check: deals from $37 @ Walmart
GSI Outdoors Glacier Stainless Doppio Mug: was $12 now $7
A double-walled stainless steel mug or tumbler is high up on my list of fire-side essentials; they're also primo for tailgates. This one holds 6.5 ounces, comes with an easy-sipping lid, and promises excellent temperature management whether you're sipping something hot or iced.
Adidas sale: deals from $8 @ Amazon
The Adidas Store at Amazon is offering a wide variety of Black Friday deals on men's/women's/children's sweat pants, hoodies, socks, and more. Note that the Adidas Store is offering an early access sale for members (it's free to join) with similar prices on different styles.
Price check: deals from $8 @ Adidas
Lululemon: apparel from $9 @ Lululemon
Shop Lululemon's 'We Made Too Much' section with apparel and accessories from $9. You'll find headbands, sneakers, t-shirts and more. Also included are the ever-popular Align leggings and Scuba hoodies.
Skechers shoes/apparel: from $11 @ Amazon
Amazon is having a massive Skechers sale. The sale includes sneakers and apparel for men, women, and children on sale from $11.
Crocs sale: Crocs from $15 @ Amazon
Amazon is knocking up to 50% off select men's, women's, and children's Crocs. The sale includes all-terrain clogs, slip-resistant clogs, sandals, and more. In most cases, it beats the direct sale from Crocs.com, but the styles on sale are different.
Price check: up to 60% off @ Crocs | from $21 @ Walmart
PS5 Game Sale: deals from $19 @ Amazon
Shop some of the best PS5 games in Amazon's sale. Discounted titles include Silent Hill 2, Astro Bot, Uncharted, Star Wars and more. Note that Walmart has a similar sale on with different titles.
Price check: from $29 @ Walmart
Switch games: deals from $19 @ Amazon
Amazon has Switch games on sale starting from $19. The sale includes titles such as NBA 2K24, Red Dead Redemption and more. Note Best Buy and Walmart have similar sales on with different titles.
Price check: from $19 @ Best Buy | from $19 @ Walmart
Toys: up to 50% off
Target is taking up to 50% off select toys. You'll find discounts on everything from Barbie playsets, LEGO, Mini Brands, Hot Wheels, FAO Schwarz and more.
YETI Rambler Tumbler 25 oz: was $38 now $30 @ Amazon
For someone who is always on the go, this YETI tumbler is the perfect sidekick. Its handle and cup holder-compatible design make it ideal for toting water or iced coffee on road trips, a daily commute and work out sessions. It also comes with a straw for easy sipping.
Lego Super Mario Piranha Plant: was $59 now $47 @ Amazon
No mushroom kingdom display would be complete without this Piranha Plant! Not only does this Super Mario themed set look iconic, you can even pose the Piranha Plant's leaves, stalk and mouth.
TV sale: deals from $64 @ Best Buy
Best Buy has smart TVs on sale for as low as $64. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are some of the cheapest TV prices we've seen from Best Buy. Note that Amazon is offering a similar sale with prices from $79.
Price check: from $79 @ Amazon
Apple AirTag 4 pack: was $99 now $69 @ Amazon
Lowest price: Save $30 on this 4 pack of Apple's AirTag trackers, letting you track multiple objects direct from your iPhone. Whether you're traveling with multiple bags, or just can't keep track of your bags and keys, these could prove invaluable in the months ahead.
Apple AirPods 3: was $179 now $94 @ Walmart
Lowest price: The redesigned AirPods (3rd gen) are powered by the Apple H1 chip and feature spatial audio technology, Adaptive EQ, sweat- and water-resistance, and a battery life of up to 6 hours (which extends to 30 hours with the charging case). This deal brings Apple's earbuds down to the lowest price we've ever seen.
Insignia 43" F30 4K Fire TV: was $239 now $149 @ Amazon
The Insignia F30 (2024) is one of the cheapest 4K TV deals you can get. It features HDR10 support, DTS Studio sound, and a voice remote with Alexa built-in. It's not always on sale, but right now you can get it a fraction of its normal price.
iPad 9th Gen: was $329 now $199 @ Best Buy
The 2021 iPad is currently on sale in this Amazon deal. It features Apple's A13 Bionic CPU, a 12MP front camera, and increased storage. You also get support for Center Stage, which uses machine learning to adjust the front-facing camera during FaceTime video calls.
Tempur-Pedic Tempur-Adapt + Cooling Mattress Topper: was $499 now from $249 @ Amazon
The top pick in our best mattress toppers round up, the Tempur-Adapt topper is an absolute dream for those suffering from aches and pains, with plenty of cushioning comfort from the three inches of Tempur Material. In our Tempur-Pedic Tempur-Adapt mattress topper review, our tester felt it was best suited to side sleepers, who will feel plenty of pressure relief at their shoulders and hips. Memory foam is notorious for trapping heat so the upgraded cooling version of the Tempur-Adapt topper will help to keep hot sleepers comfortable at night.
Nectar: was $699 now $349 @ Nectar
40% off Flash Sale! In our Nectar mattress review, we called the Editor's Choice mattress a tremendous value for the money. We found it's very comfortable (thanks to its five layers of memory foam) and it offers excellent pressure relief around your shoulders, hips, and back. Bonus points for offering an impressive 365-night trial and a forever guarantee.
Black Friday apparel deals
Smartwool Snowflake Crew Socks (women's): was $27 now $7 @ REI
Few things are worse than cold feet, especially when you're out and about on an adventure, whether in nature or bopping around town. Smartwool makes my absolute favorite Merino wool blend socks and $7 is an incredible deal for a pair.
Crocs Platform Classic Slide: was $39 now $15 @ Amazon
Available in various colors and graphics, these lightweight platformed and fun-to-wear slides are made with iconic Crocs Comfort Technology for flexibility and 360-degree comfort. It's hard to say no to a pair of Crocs for this price!
Amazon Essentials apparel: deals from $13 @ Amazon
Amazon is knocking up to 50% off its line of Amazon Essentials apparel. The sale includes shorts, sweatshirts, jogger pants, t-shirts, socks and more.
Patagonia sale: deals from $16 @ Patagonia
Hurry! Patagonia is knocking up to 50% off select men's, women's, and children's apparel during its latest sale. The sale includes fleece jackets, hoodies, trucker hats, pants, and sweatshirts. There are also a few off-season items on sale such as shorts and t-shirts. After discount, prices start from $16 and beat similar sales at REI and Backcountry.
Crocs Classic Hiker Clog: was $59 now from $35 @ Amazon
These shoes prove that Crocs can be worn anywhere — even on the trail. Made of durable and grippy rubber, these Crocs have an adjustable fabric strap to keep them secure on your feet. Note that prices vary by your choice of size and color.
Columbia Lake Aloha Half Zip Fleece Pullover (Women's): was $50 now $24 @ Columbia
This lightweight fleece half-zip is ideal for layering and will keep you warm without restricting movement. It also ensures protection from the sun thanks to Omni-Shade UPF 50, which guards against skin damage. Plus, we love this burgundy color for fall.
Gymshark Rest Day Essentials Cargo Joggers: was $56 now $28 @ Gymshark
Gymshark's Rest Day joggers are now 50% off. The men's joggers are super comfortable and casually stylish with a drawcord waist for an adjustable fit. The joggers come in a range of colors and sizes.
Skechers Squad Sr Food Service Shoe (Women's): was $67 now from $44 @ Amazon
If you're on the hunt for a comfortable pair of work shoes, look no further. Skechers' Squad Sr Food Service Shoe features a slip-resistant sole to help prevent any on-the-job mishaps. Comfort and protection combine with its sporty utility design and a cushioned Skechers Memory Foam insole.
Dr. Martens Women's Vegan Blaire Fisherman Sandal: was $110 now from $62 @ Amazon
Who says Doc Martens is known only for its boots? Made of 100% vegan leather, the women's Vegan Blaire Fisherman Sandals are made with Felix Rub off/soft PU, a non-leather material and have a lightweight, slip-resistant zig-zag sole with a great grip. They'll let your feet breathe and can be worn with socks, perfect for the fall.
Black Friday TV deals
Insignia 32" F20 Smart HD Fire TV: was $129 now $79 @ Best Buy
The Insignia F20 is geared toward those looking to make the best out of their home office or small kitchen space. It doesn't have 4K resolution, but that means you get a TV well under the $100 mark. Even though it's set at 1080p, you still get Alexa voice controls and Apple AirPlay so you always have your favorite content ready to go.
Roku TV 43" Select 4K TV: was $249 now $199 @ Best Buy
Roku's line of TVs are on sale. This model features HDR 10 Plus/HLG support, Apple HomeKit/Alexa/Google Assistant support, and four HDMI ports. Made by Roku, this TV also features Roku's platform for all your streaming needs.
Vizio 50" MQX QLED 4K TV: was $629 now $498 @ Amazon
The Vizio MQX QLED TV is one of our favorite TVs. If you want awesome gaming performance on a budget, this TV has 4K/120Hz support for consoles, a 1080p/240Hz gaming mode for PC gaming, HDR10/Dolby Vision/HDR10+/HLG support and a great smart TV platform.
Price check: sold out @ Best Buy
TCL 55" QM7 Mini-LED TV: was $799 now $499 @ Best Buy
As one of the cheapest new options among the best gaming TVs, TCL's QM7 is the definition of value. It leverages a 120Hz refresh rate with AMD FreeSync Premium for superior gaming chops. It also has Motion rate 240 and Game Accelerator 120 to bring out the best performance when gaming.
The Hisense U6N is a great budget TV. It doesn't currently hold the crown for the best TV of 2024, but it does make for a value option under the $600 mark and comes equipped with Motion Rate 240 so games and sports look fantastic on the display. Of course, both Dolby Vision and Dolby Atmos come included and Google TV means you're never without content to enjoy. Plus, this TV qualifies for a free copy of NBA2K25 for Xbox or PS5.
LG 48" B4 Series 4K OLED TV: was $1,499 now $649 @ Best Buy
Lowest price! The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster and Game Optimizer Mode. The 48-inch model is a Best Buy exclusive.
The Samsung S85D is a well-rounded OLED TV that features all of the latest technology, including Dolby Atmos support and a 120Hz refresh rate. It's built on one of the best AI upscaling chips and leverages Samsung's Tizen OS that has cloud gaming services baked right into the TV. The S85D pulls out all the stops without costing a high premium, making it a stellar gift this holiday season.
Panasonic 65" Z95 4K OLED TV: was $3,199 now $2,999 @ Amazon
The Z95 is Panasonic's new premium OLED TV. In our initial Panasonic Z95 OLED TV review, we called the TV an utter beast with some of the most advanced features of any TV available right now. It's built on LG Display's second-gen MLA panel, which ensures it vast and vibrant brightness potential. It also comes equipped with a 144Hz refresh rate and a slew of gaming features such as HDMI 2.1, VRR, AMD FreeSync Premium, and NVIDIA G-Sync support. It also supports all HDR formats and comes with hands-free Alexa compatibility.
Black Friday mattress deals
Nectar Classic Memory Foam mattress: was $1,063 now $349 @ Nectar
Our favorite value mattress is now even cheaper in Nectar's latest sale. In our Nectar mattress review, we called the Editor's Choice mattress tremendous value for the money. We found it's very comfortable (thanks to its five layers of memory foam) and offers excellent pressure relief around your shoulders, hips, and back. Bonus points for offering an impressive 365-night trial and a forever warranty.
The DreamCloud Hybrid Mattress: was $1,130 now $419 @ DreamCloud
Save up to 50% The DreamCloud mattress is one of our favorite hybrid mattresses. It features five layers that offer firm, responsive support as well as soft cushioning. In our DreamCloud mattress review, we said it's a great bed for just about anyone, but it especially shines for those suffering from hip or lower back pain. The mattress comes with free shipping, free returns, and a 365-night trial.
Saatva Classic Mattress: was $1,395 now $995 @ Saatva
The Saatva Classic is the best luxury hybrid mattress you can buy. This high-end innerspring mattress combines eco-friendly foams and a cushioning Euro pillow top with a super-durable dual steel coil support system. In our Saatva Classic mattress review, we found it's fantastic to sleep on, offering hotel-level comfort at a reasonable price. The Saatva Classic comes in three different comfort levels (soft, medium firm, or firm) and two heights (11.5 or 14.5 inches). Plus, it includes free white glove delivery as standard.
Extra Thick Queen Mattress Topper: was $109 now $45 @ Walmart
This mattress topper is a total steal. Filled with down alternative filling, it will have you feeling like you're sleeping on a fluffy-yet-supportive cloud that can help relieve back pain. It also has cooling properties, which should make for a comfortable, sweat-free sleep.
Black Friday phone deals
Apple iPhone 16 Pro Max: $0.01 with Boost Mobile unlimited plan @ Amazon
Top-of-the-line iPhones cost a fortune, but the iPhone 16 Pro Max with 1TB of storage will only cost a penny courtesy of Amazon's offer with Boost Mobile. You get the best camera phone around without having to shell out a lot to pick it up.
Samsung Galaxy S24 Ultra: was $1,299 now $1,079 @ Amazon
The best Android phone we've tested in 2024 is the Samsung Galaxy S24 Ultra, mainly because it packs more feature than any phone out there. Not only do we love how its cameras perform, which are aided by its helpful Galaxy AI features, but it's one of the only phones out there that can replicate the paper meets pen experience with its included S Pen stylus.
iPhone 16 Pro: Free Apple Watch and iPad with unlimited contracts @ Verizon
Get up to two extra devices with your new iPhone with this deal. Just make sure to click the "Show me options for this offer next" checkbox before moving on from the first page.
You can pick from an 10th-gen iPad, Apple Watch Series 10 or Apple Watch SE 2nd gen, although be aware that these are all cellular models, and can only be bought with their own unlimited data contracts.
Apple iPhone SE (2022): was $429 now $179 @ Best Buy
I will admit that the iPhone SE (2022) is old at this point, but this 3rd generation model is still the cheapest iPhone that Apple still carries. One of the reasons why I love this phone is because it's incredibly compact and it can still deliver outstanding photos with its single main camera.
Price check: $179 @ Walmart
Samsung Galaxy A35: was $399 now $299 @ Amazon
Samsung's entry-level Galaxy A phone features a 6.6-inch Super AMOLED display, Exynos 1380 chipset, 6GB of RAM, and 128GB of storage. Rear camera lenses include a 50MP main, 8MP ultrawide, and 5MP macro. On the front you'll find a 13MP lens.
Motorola Razr 2023: was $699 now $349 @ Amazon
The Motorola Razr 2023 was already proof that foldable phones could be affordable, but the year old device is even more tempting at $349. At this price, it competes against some of the best cheap phones around. I also love how you can still pair the tiny external display with the rear cameras for vlogging — which you can't do on a traditional slate phone.
Motorola Edge 2024: was $549 now $349 @ Amazon
Even though it's technically not Motorola's flagship phone, the Motorola Edge 2024 still carries its weight with its performance, sleek design, gorgeous pOLED display, dual cameras, and speedy 68W TurboPower charging that will get it to a decent level in 30 minutes of charging.
Google Pixel 9: was $799 now $449 @ Best Buy
The base Pixel 9 features a 6.3-inch 1080 x 2424 OLED display, Tensor G4 chipset, 12GB of RAM and 128GB of storage. Rear cameras include a 50MP main and 48MP ultrawide, whereas on the front there's a 10.5MP camera. In our Pixel 9 hands-on, we said the new AI features, upgraded cameras, and bigger battery make it the Pixel 9 phone to buy. Note: scroll down and choose the option that says "we'll help you connect this phone to a carrier" to get this deal.
Black Friday laptop deals
Acer Chromebook Plus 514: was $379 now $304 @ Amazon
For the ultimate Chromebook experience, you need a Chromebook Plus laptop. The Acer Chromebook Plus 514 is among the best, offering the internal power to run ChromeOS seamlessly.
Score! Amazon has the just-released Mac mini (M4) on sale for $579. The new Mac mini features Apple's M4 CPU with 10-core GPU, 16GB of RAM, and a 256GB SSD. In our Mac mini M4 review, we said it's beautifully designed with more ports in the front/back, double the RAM of its predecessor, and more than enough power for most users. Make sure to click the on-page digital coupon to get this deal.
MacBook Air 13 (M1/256GB): was $999 now $649 @ Walmart
Lowest price! It's no longer Apple's flagship, but the MacBook Air M1 offers solid performance, especially compared to other laptops at this price. When we reviewed the MacBook Air M1, it never stuttered, thanks to the M1 chip. Perhaps even more impressive is the all-day 14-hour battery life. You also get a 13.3-inch Retina display, 8GB of RAM and a 256GB SSD.
Price check: sold out @ Amazon
MacBook Air 13 (M2/256GB): was $1,099 now $749 @ Amazon
The MacBook Air M2 is one of our most recommended laptops because it's remarkably light and thin yet sports a 13.6-inch Liquid Retina display, a speedy Apple M2 CPU w/ 8-core GPU, 8GB of RAM, 256GB SSD, and a crisp 1080p FaceTime camera. In our MacBook Air M2 review we lauded this Editor's Choice laptop for its versatility and battery life, so don't miss your chance to get one at a great discount.
ASUS TUF F15 (RTX 4060): was $1,199 now $989 @ Walmart
A “TUF” deal to resist. Sorry, not sorry. Asus’ laptop has a RTX 4060 GPU, an Intel Core i7-13620 GPU, 16GB of DDR5 memory clocked to 4800MHz and a 1TB SSD. The F15 has successfully survived the U.S. military’s demanding MIL-STD-810H force tests, while you also get 90 days of Xbox Game Pass access if you pick up this portable PC.
MSI Katana 15 (RTX 4070): was $1,399 now $1,249 @ Amazon
This may not be the biggest saving, but the Katana 15 is an impressive gaming laptop. Nabbing a RTX 4070-powered machine for less than $1,300 is a good deal and Nvidia’s mobile GPU can tame most of the best PC games with ease. This config also comes with an Intel Core i7-13620H CPU, 16GB of DDR5 RAM, a 1TB NVMe SSD and a “Cooler Boost 5” system to keep your laptop chill under pressure.
Lenovo Legion Pro 7i: was $2,799 now $1,999 @ B&H Photo
This Lenovo Legion Pro 7i is an elegant gaming laptop powered by a 14th Gen Intel Core i9 CPU, an Nvidia GeForce RTX 4080 GPU, 32GB of RAM and 1TB of storage. That's enough power to make even the best PC games look great on the 16-inch 1600p 240Hz display.
Black Friday appliance deals
Beautiful 6 Qt Programmable Slow Cooker: was $69 now $49 @ Walmart
This must-have kitchen appliance has five pre-set functions — meat, poultry, stew, soup and chili — and can serve up to 7 people at once. Created by Drew Barrymore, you'll get elegance and functionality in one impressive machine and you can choose from an array of beautiful colors that will look great on your countertop.
Ninja Blast Portable Blender: was $59 now $39 @ Amazon
Available in several different colors, this Ninja portable bender allows you to make perfectly smooth drinks anywhere you go. This is an especially great deal for athletes because you can make up to 18 ounces of shakes and smoothies on the go. It features an easy-open sip lid that lets you blend and drink in the same vessel.
If you fancy a morning espresso, iced coffee, or foamy latte, this coffee machine might be the one for you. It takes easy-to-use Nespresso Vertuo capsules and can customize brew temperature, pressure, and size. This is perhaps one of the best machines to bring a coffee-shop experience to your own kitchen.
BISSELL Little Green HydroSteam: was $229 now $179 @ Best Buy
If you hope to get your home and furniture in pristine shape, you'll want to get your hands on this appliance. The Little Green HydroSteam machine combines steam, powerful suction and OXY formula to remove ground-in stains and tough, stuck-on messes from carpets, upholstery and other surfaces. It offers three cleaning modes — SteamWash for tough, oily messes; Steam for refreshing upholstery and cleaning tile grout; and Wash for enzyme-based stains like pet accidents.
Shark 3 in 1 Air Purifier: was $399 now $244 @ Amazon
It doesn't get much better (or more convenient) than this 3-in-1 Shark device that is an air purifier, space heater and fan for your room. Its Anti-Allergen HEPA filter is designed to tackle a wide array of air contaminants with precision and create healthier indoor air. It also has a powerful, fast fan to deliver 4 speeds of purification, as well as Thermal Comfort Control that warms your space. It's easy to use and displays real time air quality, filter life, fan speed, eco mode, and more.
Dyson Cool Tower Fan AM07: was $369 now $249 @ Best Buy
Dyson is naturally a more expensive option in terms of fans, but you can still get it at a discount. The AM07 model allows you to cool and purify the air in your home. With 10 fan speeds, there’s ample control; plus, you can oscillate or set a timer from 15 minutes up to 9 hours. The magnetized remote control fits neatly on the top of the device, and it’s recommended for up to 800 sq ft.
Ninja Woodfire Pizza Oven: was $399 now $299 @ Amazon
If you’re a fan of cooking outdoors, this is the deal for you. This outdoor pizza oven offers 8 functions, including pizza, max roast, specialty roast and smoker amongst others, so it’s by no means limited to just pizza. Powered by electricity, it can reach up to 700°F, plus there’s the option to add wood pellets if you want smoked food too. The capacity can hold a 12 lb turkey or a 12-inch pizza, which is generous enough. This could make for a great holiday gift for those who love hosting outdoor parties. To learn more about it, read our Ninja Woodfire Outdoor Oven review.
Black Friday wearables deals
Amazfit Bip 5: was $89 now $69 @ Amazon
Yes, the Amazfit Bip 5 looks like an Apple Watch, but it's not a cheap imitation. Instead, in our Amazfit Bip 5 review, we found that it's one of the top alternatives to Fitbit's now-discontinued smartwatches. The watch face is extremely customizable, the battery can last up to 10 days (significantly more than the Apple Watch's 18 hours), and it effectively tracks your sleep, steps and workouts.
The Garmin Forerunner 55 is one of the best workout-focused smartwatches available for under $200; it's also the best affordable Garmin on the market today. And, right now, it's nearly 20% off ahead of the holidays. Boasting accurate GPS tracking, support for an enormous range of workout types, multiple days of battery life and loads of fitness metrics and insights, it's an easy-wearing and reliable virtual workout buddy.
Even before a discount, the second generation Apple Watch SE is one of the best smartwatches for shoppers on a budget on the market today. For folks with slimmer wrists, the 40mm model is the brand's lightest and easiest-wearing smartwatch. It also boasts the same battery life, water resistance and many of the same features as the pricier Series 10. Note: this sold for $169 on Prime Day.
Apple Watch 10: was $399 now $349 @ Amazon
As you'll see in our Apple Watch 10 review, we found this is easily the best smartwatch on the market. This iteration of the Apple Watch sports a lighter, thinner design and brighter display that you can actually see in sunlight. And it comes with watchOS 11, bringing Apple's new sleep apea detection feature in tow.
Garmin Epix 2: was $899 now $449 @ Amazon
This saving on the Garmin Epix 2 reduces the watch to a gob-smacking price. While it’s an older model, the Epix 2 is still one of the best AMOLED sports watches available, and up to date with Garmin’s key software features. On top of Garmin's excellent sports tracking and training analysis, the Epix 2 offers useful smarts like music storage and color maps for navigation.
The latest Apple Watch Ultra model doesn't go on sale all that often, so, $699 is a great price for the brand's most premium, tough-built wearable. The Ultra 2 is also the best Apple Watch for battery life, easily surpassing the 48-hour mark in normal mode and pushing 72 hours in low-power mode.
Black Friday gaming deals
Sonic Frontier: was $39 now $17 @ Amazon
The fastest hedgehog alive returns in Sonic Frontiers. The Blue Bur's latest 3D adventure sees him and his pals transported to an ancient island teeming with unusual creatures and strange structures. Naturally, in order to find the missing Chaos emeralds and foil the latest scheme of the sinister Dr. Eggman, you'll need to run really fast and platform across a wide variety of obstacles. Taking inspiration from Zelda: Breath of the Wild, Sonic Frontiers is a new spin on a classic formula.
Microsoft Xbox wireless controller: was $59 now $44 @ Walmart
Upgrade your gaming setup with this official Xbox Wireless Controller in Carbon Black. This controller is also compatible with PC and mobile if you prefer to game on multiple platforms. At $16 off, this is one of the biggest discounts on the official Xbox Wireless Controller we've seen to date.
Razer Basilisk V3 Mouse: was $69 now $49 @ Amazon
The Razer Basilisk V3 is a gamer's dream — it's feels great in your hand and moves smoothly across your mousepad. You can now get this fantastic wired gaming mouse for under $50, with 11 programmable buttons and multiple RGB lighting zones.
Price check: $49 @ Target
24” Samsung Odyssey G3 (LED): was $199 now $139 @ Amazon
Or the “LS24DG302ENXZA”, to its friends. Head-spinning model numbers aside, this 24-inch Samsung monitor packs in a lot of gamer-friendly features. AMD FreeSync support, 180Hz refresh rate, a response time of only 1ms and a “Virtual Aim Point” all make this extremely affordable monitor an enticing prospect for first-person shooter fans.
Black Friday smart home deals
Kasa Smart Plug Power Strip: was $79 now $39 @ Amazon
Named one of our best smart plugs in 2024, this surge protector combines six smart plugs into one space-saving strip (with three USB ports to boot). You can control each connected device individually using the Kasa app, Alexa or Google Assistant or buttons on the device itself. Plus you can monitor energy usage.
Fire TV Soundbar: was $119 now $104 @ Amazon
The Fire TV Soundbar is a great cheap option to boost your Fire TV's audio. It supports DTS Virtual:X and Dolby Audio, plus Bluetooth connectivity so it won't hog a valuable HDMI port. There's no Dolby Atmos, but for this price it's not too bad.
Black Friday 2024 — what you need to know
When is Black Friday 2024?
The actual Black Friday date changes every year, but this year's Black Friday is November 29, 2024. However, Black Friday has become much more than just a single day. Retailers started offering early deals in October and the trend has continued. Likewise, Black Friday won’t end when November 29 draws to a close. Plenty of the best deals will stretch into the weekend as retailers gear up for Cyber Monday (Dec. 2).
When to start looking for Black Friday deals?
Retailers have been offering their Black Friday deals earlier than ever, and we're continuing to see stock levels remain high during the big day today. If anything we expect to see more steep discounts in the coming days towards Cyber Monday.
Last year Apple devices, OLED TVs, gaming laptops and more were all cheaper in the runup to Black Friday than they were on the day itself, so don’t assume that waiting is the best strategy. If you see a deal you like, grab it now or you may regret it.
It’s also important to remember that it’s not uncommon for stock issues to plague Black Friday, especially on the most popular items. So if you take advantage of early deals you’re not only in with a shot of getting a deal that matches or beats the final Black Friday price, but you’ll also avoid the chaos that comes with the day itself.
How to find the best Black Friday deals?
The obvious answer is to stick with Tom’s Guide as we’ll be updating this page regularly as we approach Black Friday 2024. We’ll also have in-depth coverage across every major product category from TVs to running shoes. We’re here every single day before, during and after Black Friday to ensure that you never miss a lowest price ever discount or an epic deal.
Alongside regularly checking our Black Friday coverage, it helps to be diligent and do your research. If you’re in the market for a particular product, be sure to check prices across multiple retailers. Don’t just assume Amazon is giving you the best deal check the likes of Walmart, Best Buy, Target and more before clicking "buy now."
It also helps to know the price history of an item so you can check you're getting a real deal rather than a fake discount. Tools like CamelCamelCamel are especially useful when checking what a product has sold for in the past and figuring out the best deals.
Who will offer the best Black Friday deals in 2024?
Every retailer has Black Friday deals available. However, if you're wondering who has the best Black Friday deals — the answer varies based on what you want to buy. For instance, Amazon, Best Buy, and Walmart tend to dominate when it comes to deals on 4K TVs, laptops, and smartwatches.
For deals on apparel and home goods, we recommend turning to stores like Macy's, Wayfair, and Bed Bath & Beyond. Home goods is a broad topic and also includes mattresses. If you're shopping for the latter, mattress manufacturers tend to offer the best and biggest discounts, oftentimes undercutting box retailers.
What is Black Friday?
Black Friday is a retail holiday that's held on the Friday after Thanksgiving. Retailers typically hold sales and offer their best discounts of the year on or around Black Friday. This is because it marks the start of the holiday shopping period, when buyers start looking for holiday gifts. Black Friday is a great time to shop for tech, apparel, toys, home decor, or anything you need to buy.
How long does Black Friday last?
Although it's called Black Friday, sales will typically extend beyond the day itself. Early Black Friday deals will start days or weeks ahead of time at most retailers like Amazon, Best Buy and Walmart. After Black Friday, many sales will continue through the weekend and the week afterwards. However, be cautious about waiting too long to make a purchase — popular Black Friday sales can sell out in a matter of seconds.
What is the difference between Black Friday and Cyber Monday?
In the past, brick-and-mortar stores would hold their biggest sales of the year on Black Friday. Then, online retailers would get in on the action and hold their best sales on the following Monday — hence the name Cyber Monday. However, over time, customers have turned towards online shopping en masse. Most retailers release their offering of deals online and in store at the same time, causing the distinction between Black Friday and Cyber Monday to blur.
Even if you're planning to make your purchases online, I recommend being ready to do so on Black Friday itself as opposed to Cyber Monday. This gives you the best chance of securing the items you want before they sell out.
Black Friday deals and games consoles
Buying a PS5 or Xbox Series X console will be a lot easier this year. Gone are the days of hunting for restock. On a few occasions, we've even seen a few noteworthy PS5 deals and Xbox Series X deals. I expect to see $50 off the PS5 Disc console and $50 off bundles. If you already have a PS5 console, look for deals on PS5 SSDs. 1TB drives from Crucial, WD, and Samsung have sold for as low as $69 at Amazon and Best Buy.
Meanwhile, Xbox Series X deals are a little harder to come by. However, I expect to see deals as low as $469 from retailers like Amazon and Woot. Another retailer which tends to offer surprise Xbox Series X deals is Dell. The retailer has offered the console for as low as $474 bundled with a $75 gift card.
Why is it called Black Friday?
The use of the term "Black Friday" to describe the retail holiday dates back to 1961 in Philadelphia. It was used to describe the crowded pedestrian and vehicle traffic that resulted the day after Thanksgiving. By 1975, the term had gained traction and was being used outside of Philadelphia.
These days, retailers have a different explanation for the term. For many companies, Black Friday marks the point in the calendar year when companies go "in the black," or finally begin to turn a profit for the year. The profit they make is due to the surge in shoppers looking for holiday deals.
Does Apple do Black Friday?
Retailers like Amazon, Best Buy, and Walmart offer epic discounts on Apple products on Black Friday. In the lead up to the event, I've seen Walmart sell MacBooks as low as $649 and iPads as low as $199 at Amazon. Prices could drop even further closer to Black Friday itself. And if you're looking for iPhone deals, head to carriers like AT&T or Verizon for the chance to get cheap plans and trade-in discounts.
However, you're unlikely to see discounted items at the Apple Store on Black Friday. Instead, Apple usually offers gift cards with purchase of their products. Last year, Apple gave $200 gift cards with the purchase of the MacBook Air and Mac Mini. $100 gift cards were up for grabs when buying select iPad models and $75 gift cards were given with iPhone and AirPods purchases.
How much do prices drop on Black Friday?
Depending on what you want to buy, there's a solid chance that you'll play the lowest price of the year during Black Friday. For a few examples, the LG 65" C3 OLED hit $1,347 during Black Friday last year (47% off.) Apple's coveted premium headphones, the AirPods Max, hit $449 (19% off,) which was their lowest price in 2023. Since then, the AirPods Max have sold for even cheaper (as low as $399, or 28% off) as Apple clears out stock of its old Lightning connector AirPods Max models to make way for the new versions with USB-C ports.
To determine whether the deals you're seeing during Black Friday are actually at their lowest prices ever, I recommend using tools like CamelCamelCamcel.com to check their price history. While this tool isn't 100% accurate, it gives you a great general idea on how much prices have actually dropped on Black Friday.
- Alienware: gaming rigs from $799, monitors from $79
- Anker: power banks from $17 [Lowest price!]
- Amazon: 70% off Blink cams, Fire TV Sticks, more [Alexa sale!]
- AT&T: iPhone 15 Pro/Pixel 9 for free w/ unlimited
- Best Buy: MacBooks from $799, smart TVs from $69
- Dell: laptops from $259, desktops from $449
- DreamCloud: up to 50% off all mattresses
- GameStop: up to 50% off new video games [Half-off sale!]
- GlassesUSA.com: 30% off select glasses/sunglasses
- Home Depot: up to 45% off tools, appliances, more
- HP: up to 69% off laptops, headsets, and monitors
- iGourmet: gifts and food baskets from $18
- iRobot: up to $645 off select robot vacs
- Lenovo: tablets, ThinkPads, desktops from $279
- Lowes: up to $800 off major kitchen appliances
- Microsoft: up to $600 off Surface, Xbox bundles, more
- Nectar: Editor's Choice mattress from $349
- Saatva: $400 off $1,000 or more [Exclusive!]
- Samsung: up to $870 off Galaxy S24 Ultra
- Shark: up to $300 off eligible purchases
- Target: $100 off laptops, 50% off speakers
- Verizon: iPhone 15 Pro or Pixel 9 Pro for free [Free phones!]
- Walmart: cordless and robot vacs from $49
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Millie is a Deals writer at Tom's Guide specializing in deals content. She also covers the latest tech news and and creates how-to articles about everything from phones, streaming devices, and headphones to apps and video games. In her spare time, she enjoys reading, gaming on her Nintendo Switch and creating digital art.