Black Friday mattress deals 2024: Top 10 early deals live now

Nolah Evolution 15 Mattress on a stylish bedframe in a room with two large windows overlooking a garden, and a Black Friday mattress deals badge overlaid in blue
(Image credit: Nolah Mattress)

Black Friday mattress deals officially land on Friday 29 November this year, but as with previous years, deals have already started appearing in the lead up to the big day. You don't have to wait until November 29 to pick up a deal - there are great reductions already live, including the Nectar Classic Memory Foam queen at its cheapest price ever for just $599.

Our team reports on every major mattress sale throughout the year and we regard November’s Black Friday mattress deals as the singular best time to buy a mattress. Why? Because prices are at their lowest and discounts are at their highest. This leads to bigger savings compared to the rest of the year.

You’ll find deals on every type of mattress too (from memory foam to hybrid), with all budgets covered. We expect every recommended option in our best mattress of 2024 guide to be on sale this Black Friday, and predict that Saatva, Helix, DreamCloud, Nectar Sleep, Casper, Puffy, and Tempur-Pedic will be among the top Black Friday sales this year.

We’ll be updating this guide regularly with the best Black Friday mattress deals as they arrive, so you won’t miss a saving. We’ll also be sharing our top tips for how to choose a mattress that suits your sleep and your budget, where to shop and when to bag the cheapest prices.

Today's best mattress sales

Black Friday mattress deals 2024: The 10 best early sales

1. Nectar Classic Memory Foam Queen mattress:was $1,563now $599 at Nectar Sleep

1. Nectar Classic Memory Foam Queen mattress: was $1,563 now $599 at Nectar Sleep

Cheapest price ever! Nectar's flagship memory foam is now at its cheapest price ever for a queen size, dropping from the regular sale price of $649 to just $599. The previous version of this excellent mid-range mattress topped out best memory foam mattress guide, and we expect this new version to boast all the excellent features that made it a winner. Our Nectar Original Memory Foam mattress review praised its good balance of softness and support, as well as its excellent cooling and value. Because it's on the firmer side of medium-firm, we recommend it to stomach and back sleepers of any weight, plus average-weight side sleepers. It contours gently, but doesn't suck you down into the mattress like a Tempur-Pedic bed would. You'll get some great benefits with this mattress too, including a 365-night trial, lifetime warranty, and free shipping and returns. If you want a smaller size, the twin size mattress is available for just $349.

2. Saatva Classic mattress: $1,395$1,185 at Saatva

2. Saatva Classic mattress: from $1,395 $1,185 at Saatva
The Saatva Classic is a handcrafted innerspring hybrid that looks and feels like a high-end hotel bed. This is the best hybrid mattress we've tested and our top recommendation over all for every type of sleeper. The Classic comes in three firmness levels and two different heights (11.5" or 14.5"), so it's customizable. We awarded it a near-perfect score in our Saatva Classic mattress review, praising the pressure relief for aching joints, and lumbar support for less back pain. Right now a queen size Classic costs $1,781 (was $2,095), which is more expensive than the best price of 2024: $1,695 for a queen. We predict that the cost of Saatva mattresses will drop again for Black Friday, so consider waiting for a better Saatva mattress sale if you don't need to buy urgently. If you do need a new mattress now and want the Saatva Classic, then $1,781 is still good value for a handcrafted mattress made with premium materials. You'll also get a year's sleep trial, lifetime warranty and free mattress installation with old bed removal.

3. The DreamCloud Mattress:from $419 at DreamCloud

3. The DreamCloud Mattress: from $419 at DreamCloud
If you love the sound of the Saatva Classic (above) but have a smaller budget, The DreamCloud hybrid is our top alternative recommendation. All of the testers for our DreamCloud mattress review loved sleeping on this hybrid, noting that while it does need a couple of weeks' breaking in, after that it's one of the comfiest beds you'll sleep on. We rate The DreamCloud as this year's best mattress in a box for all budgets, with a queen size costing $665 right now. That price has been in place since last Black Friday, thanks to a monthly DreamCloud mattress sale offering up to 50% off. Considering The DreamCloud is over $1,000 cheaper than the Saatva Classic, you're still getting a lot of mattress for your money here. The benefits are nearly as good too, with a lifetime warranty and year's sleep trial. DreamCloud only comes with free standard shipping though – Saatva's free White Glove Delivery includes installation and the team will take away your packaging and old mattress and base. 

4. Bear Elite Hybrid mattress:was from $1,893$1,231 at Bear Mattress

4. Bear Elite Hybrid mattress: was from $1,893 $1,231 at Bear Mattress
Like the Saatva Classic, the Bear Elite Hybrid is available in three firmness levels so it can be tailored to any body weight and sleeping position. Testers for our Bear Elite Hybrid mattress review rated it highly for lower back support and cooling, proclaiming it the best option for hot sleepers with lower back pain. There's a good deal on the Bear Elite Hybrid this side of Black Friday, with 35% off plus two free cooling pillows. We did see a 40% discount during the Memorial Day sales, and we have a feeling Bear will reintroduce that for Black Friday. So you might want to hang on a few weeks longer. If you can't wait, a queen Elite Hybrid costs $1,499 (was $2,305) right now. You'll get 120 nights to trial it at home, plus a lifetime warranty and free shipping. 

5. Tempur-Pedic Tempur PROBreeze: was from $3,999$2,799 at Tempur-Pedic

5. Tempur-Pedic Tempur PROBreeze: was from $3,999 $2,799 at Tempur-Pedic
Tempur-Pedic makes some of the best cooling mattresses in the world but they are very expensive. If you're happy with a past-season Tempur cooling bed and one that's final sale only – so no returns, exchanges or a sleep trial – then we highly recommend this Black Friday special on the Tempur PROBreeze. There's a huge discount on this cooling bed, with up to $2,399 if you buy now. The Tempur PROBreeze comes in a medium-firm feel, which we know from our various mattress tests is a comfort level that suits most bodies. A SmartClimate cover is infused with cooling fibers to keep the mattress cool to the touch (no more searching for a cool spot), while Phase Change Material removes heat build-up to keep you cool during sleep. The pressure relief is also outstanding, though not as good as the Tempur-Adapt (read our Tempur-Adapt mattress review for info). No brand has beaten this Black Friday cooling mattress deal for sheer size of discount yet.

6. Avocado Green Luxury Organic mattress: was from $3,799now from $3,039 at Avocado

6. Avocado Green Luxury Organic mattress: was from $3,799 now from $3,039 at Avocado
Avocado makes some of the very best organic mattresses available, offering luxury comfort with ethical manufacturing. The brand's Holiday sale offers some huge reductions, with the biggest being on their top-of-the-line Avocado Green Luxury Organic mattress, which is currently $3,679 for a queen (was $4,599). The price is as tall as the mattress, which stands at over 13 inches and packs in 17 layers of organic latex, alpaca, wool, silk, and hemp. It's quite the splurge, but if you want the best organic mattress money can buy, this might well be it. With a saving of up to $1,520, now could be a good time to upgrade your sleep setup.

7. Helix Midnight Luxe mattress: was from $1,373now from $1,099 at Helix Sleep

7. Helix Midnight Luxe mattress: was from $1,373 now from $1,099 at Helix Sleep
This fantastic hybrid mattress has earned a place on our best mattress of 2024 guide, providing soft cushioning for side sleepers without sacrificing support. Our mattress tester came away impressed from our Helix Midnight Luxe mattress review, praising its pressure relief across the shoulders, hips, and knees. This combination of features makes it perfect for side sleepers but it's also great for back sleepers, with its central coils providing support for back sleepers. The current 20% off discount brings a queen size down to $1,899 (was $2,373.80) and comes with a 100-night trial, and 15-year warranty. 

8. Nolah Original Hybrid mattress:was from $1,299now from $899 + free pillows at Nolah

8. Nolah Original Hybrid mattress: was from $1,299 now from $899 + free pillows at Nolah
Nolah makes some of the best mattresses under $1,000, offering premium beds at affordable price points. The brand's flagship product, the Nolah Original Hybrid, is now only $1,199 for a queen in the Halloween sale, which offers up to $1,000 off sitewide. This impressive mattress offers luxurious cushioning and pressure relief, designed to fit the needs of side sleepers. Right now, you can also get two free fluffy pillows thrown in with your purchase. You've also got the option of a 120-night mattress trial, which is included as standard, but can be removed to knock another $70 off the price.

9. Sealy Posturepedic Hybrid mattress:was from $1,149now from $729 at Sealy

9. Sealy Posturepedic Hybrid mattress: was from $1,149 now from $729 at Sealy
Sealy works with orthopedic specialists to design its Posturepedic range - mattresses designed to improve your posture with highly responsive springs and specialty foams. Your purchase will benefit from a 90-night risk-free trial, free delivery, and a 10-year warranty. The brand is currently running a flash sale that brings a queen size mattress down to $799 (was $1,249), making it a fabulous choice for those looking for a high-quality mattress for under $1,000.

10. Plank Firm Luxe mattress:was from $924now from $693 at Plank

10. Plank Firm Luxe mattress: was from $924 now from $693 at Plank
If you're the sort of sleeper that prefers a firmer surface that will support your back at all times, then you should check out Plank. The company's firm mattresses are backed by the American Chiropractic Association, which ran a three-month study finding that the Plank Firm Luxe reduced spinal stress, improved lumbar support and alleviated back pain. The brand prides itself on having the firmest mattresses on the market, even including the option to flip it over for an even firmer surface. This premium choice is currently 25% off and benefits from a 120-night trial, free shipping and 10-year warranty.

Black Friday mattress topper deals 2024: The best early sales

1. Tempur-Adapt Topper:was from $319 now from $191.40 at Tempur-Pedic 

1. Tempur-Adapt Topper: was from $319 now from $191.40 at Tempur-Pedic 

If you want to add some premium comfort to your mattress without forking out for a brand-new mattress, this Tempur-Pedic mattress topper is a great choice. This 3" foam topper adapts to your body for personalized support, and features a removable cover that's washable and dust-mite and allergen resistant. Right now you can save up to $187.60 with 40% off. A queen is $251.40 and comes with free shipping and a 10-year warranty.

2. Viscosoft Hybrid Lux mattress topper:was $224.95now from $139.95 at Amazon

2. Viscosoft Hybrid Lux mattress topper: was $224.95 now from $139.95 at Amazon

This luxurious mattress topper is currently 38% off - an incredible price for a plush pillow-top cover. It's designed to alleviate hip and shoulder pain, appealing to multiple-position sleepers with its gel-infused memory foam. It also comes with a 300-thread count washable cover, and adjustable anti-slip straps.

3. Brooklyn Bedding Latex Topper:was from $422.34now from $316.76 at Brooklyn Bedding

3. Brooklyn Bedding Latex Topper: was from $422.34 now from $316.76 at Brooklyn Bedding

If you want to add a little luxury to your bed without foam, then this Brooklyn Bedding latex mattress topper is a great option. Made from 100% latex, this topper is organic and breathable, protecting you from allergens, dust mites and more. It's not a cheap option, with a queen going for $497.50 (was $663.33), but it's certainly cheaper than getting a whole new mattress. It's especially tempting with the current 25% saving and comes with free shipping and the same 120-night trial and 10-year warranty as the brand's mattresses.

4. Serta Memory Flex mattress topper:was from $99.99now from $59.22 at Wayfair

4. Serta Memory Flex mattress topper: was from $99.99 now from $59.22 at Wayfair

If you're after something a bit more budget-friendly, Wayfair has you covered with this fluffy mattress topper. You can currently save 41%, with a queen size on offer for $76.66 (was $109.99). The 2" pillowtop pad adds extra comfort without the sink-in feeling of foam, giving a pleasant lift to your current mattress.

Black Friday bedding deals 2024: The best early sales

1. Brooklyn Bedding Deep Pocket Tencel sheets:was from $169now from $126.75

1. Brooklyn Bedding Deep Pocket Tencel sheets: was from $169 now from $126.75

If you frequently find yourself waking up hot in the middle of the night, some cooling bed sheets could be a great Black Friday purchase for you. These cooling sheets are made with Lyocell materials which are silky smooth - perfect for sensitive skin. Right now, you can save 25%, bringing a queen size set down to $149.25 (was $199).

2. Cozy Earth Silk pillow: was from $254 nowfrom $203.20 at Cozy Earth

2. Cozy Earth Silk pillow: was from $254 now from $203.20 at Cozy Earth

Add some premium comfort to your sleep setup with this luxury silk pillow. Its fabric shell is made from 100% premium viscose from bamboo fabric, and filled with 100% Mulberry silk. It's certainly a high-end purchase but if you want the best night's rest money can buy you can save some dollars on this comfy pillow right now.

3. Saatva Cloud Memory Foam pillow:was from $135now from $108 at Saatva

3. Saatva Cloud Memory Foam pillow: was from $135 now from $108 at Saatva

If you're thinking of picking up a Saatva mattress - or already have one - this luxury memory foam pillow is the perfect companion. Right now you can save $27 on this premium pillow, which comes in a number of sizes. If you pick up a pair, the saving increases to $40, while a pair of king size pillows will yield a saving of $60. 

4. Helix Knit weighted blanket: was from $186now from $149

4. Helix Knit weighted blanket: was from $186 now from $149

If you want to pick up one of the best weighted blankets for less, then this one from Helix is one to consider. The jersey-knit fabric blanket comes in two weights - 10 or 15lbs. For 20% it's still a pricey purchase but the quality and comfort you get will be worth it.

Black Friday mattress deals 2024: FAQs

When is Black Friday 2024?

This year Black Friday falls on Friday November 29, which is the day after Thanksgiving. Based on previous sales, we fully expect most of the Black Friday mattress deals to roll over to the Saturday and Sunday. Many of these will then appear in the Cyber Monday mattress deals and these will be your last chance to buy a good mattress at a much cheaper price. 

After Black Friday and Cyber Monday, mattress prices start to slowly increase again until we see the arrival of the Presidents' Day mattress sales in February.

Don't forget that while Black Friday itself happens on the last Friday in November, many key mattress brands are offering their official sales now.

Is Black Friday a good time to buy a mattress?

Yes, Black Friday is the best time to buy a new mattress for less. Nearly all of the top-rated mattresses sold online and in store are discounted during the Black Friday mattress sales, with hundreds of dollars' worth of savings on offer. Some of the more competitive brands will offer money off plus free sleep gifts, such as pillows and mattress protectors.

Black Friday is without question the best time of year to buy a new mattress. The discounts can range up to 50% off, which is a significant saving on a top-rated mattress

Claire Davies, Sleep Editor

There are other times of the year when we also recommend buying a new mattress, and these include Presidents' Day in February, plus the Memorial Day mattress sales and the Labor Day Mattress sales in September. However, as good as those deals normally are, none will come close to beating Black Friday as this is when we see the biggest discounts coupled with the cheapest mattress prices. 

What do we mean? You may see a 30% discount on the same mattress during Black Friday and the Presidents' Day sales. But from our experience, the base price of the mattress will nearly always be cheaper during Black Friday, so that 30% discount will save you more.

A man in a blue shirt goes mattress shopping

(Image credit: Getty)

Black Friday mattress deals deliver the biggest savings of the year, with potentially several hundred dollars worth of savings on some of the year's top-rated mattresses. These holiday sales are incredibly popular because they deliver such cheap prices on otherwise pricey new beds – many of them from leading sleep brands including Saatva, Casper, Purple, Nectar Sleep, DreamCloud, Avocado Green Mattress and Helix Sleep in the States. 

In the UK, Black Friday mattress deals are a smaller affair yet no less beneficial to anyone shopping for a great mattress at a cheap price. In the UK we normally see Black Friday sales from Simba Sleep, Nectar Sleep, Emma Sleep, Brook + Wilde, Silentnight, Eve and REM-Fit. 

Cyber Monday vs Black Friday mattress deals

Outside of the Christmas period, there are two big shopping dates left on the calendar where mattress brands and retailers launch their best sales of the year: Black Friday and Cyber Monday. Cyber Monday mattress sales take place on the Monday directly after Black Friday, so you may be wondering which is the best day for deals: Black Friday or Cyber Monday?

Black Friday and Cyber Monday sale dates

Black Friday mattress deals officially begin on Friday 29 November 2024, the day after Thanksgiving 2024. Cyber Monday mattress sales officially start on Monday 1 December 2024 and will end that same day.

The answer is simple: they are pretty much the same sale, albeit with a name change. Black Friday mattress deals roll over to Cyber Monday mattress sales, giving you one last chance to buy a great bed for a much cheaper price.

While there may be one or two deals that don't transfer across from Black Friday to Cyber Monday, the vast majority of them do. Similarly, one or two mattress brands may save a really big price drop for Cyber Monday exclusively but this is rare as most companies don't want to risk missing out on all those Black Friday mattress shoppers.

Remember, some leading mattress in a box brands launch flash sales as early as this month, and these may have bigger discounts than what we'll see in either the Black Friday or Cyber Monday mattress sales. Brands that have done this in the past include Nectar Sleep, DreamCloud and Tempur-Pedic, so bookmark this guide as we'll be updating it almost daily with the latest deals and flash sales.

Do stores have Black Friday mattress deals?

Major mattress stores always run Black Friday sales, and some of them can be as good as the deals we see online. The difference is that you'll need to travel to the store to see what discounts they are offering on which mattresses. 

If you're keen to buy a mattress in store instead of online during Black Friday, we'd encourage you to ask the sales staff the following questions to make sure you are getting a good deal and fair purchasing terms:

  • What is the MSRP of this mattress?
  • What is the lowest price you have sold it for recently?
  • What trial period does it come with?
  • What is the warranty period?
  • What is your refund and exchange policy?
  • Do you offer free shipping?
  • Do you offer old mattress removal either for free or at a cost?
  • How long does this Black Friday mattress deal last for?

When do Black Friday mattress deals arrive?

The Black Friday sale starts on the last Friday in November each year, so the 2024 Black Friday mattress deals will arrive on Friday 29 November. Black Friday is immediately followed by Cyber Monday, which will land on Monday 1 December.

These sales are the best time to buy a mattress for less, and in previous years we have seen discounts ranging from 30-60% off. That can add up to several hundred dollars, and some of the mattress deals sell out quickly. Casper and Tempur-Pedic, for instance, usually sell out of their budget models on Black Friday.

However, many brands have already started to offer Black Friday mattress deals. These early deals are great if you can't wait till the end of the month. 

In previous years, we have seen early Black Friday mattress deals arrive during the first week of November if not earlier. We expect the same this year

Louis Ramirez, Senior Deals Editor

However, some mattress brands choose to publish their Black Friday mattress deals as early as late October or the first week of November. These can include Flash Sales — Nectar and DreamCloud have done this in previous years — and time-limited sales to get more people to buy ahead of Black Friday. 

We’ll be analyzing these mattress deals closely as and when they arrive, and only the best will be included in this Black Friday guide. Our experts will look at the mattress itself that’s on sale, then compare that sale price with how much the mattress has been selling for throughout this year and in previous years. We’ll share all of the information with you so that you can make an informed purchase.

Woman laying in bed buying a new mattress on her laptop

(Image credit: Shutterstock)

Where to find the best Black Friday mattress deals

Based on recent years, online is the best place to find the largest Black Friday discounts on mattresses. That's because online stores don't have the same bricks and mortar costs as physical shops so they can pass those savings on to you in the form of cheaper mattress prices.

However there can be up to 50+ sales running at any one time during Black Friday and through to Cyber Monday, so learning how to spot the best deals before they sell out is important. 

Our mattress experts have years of shopping the Black Friday mattress sales so we can quickly spot the great deals and which ones we see every month that have just been dressed with clever marketing language as a Black Friday sale. Our editors also track the price history of every major mattress on the market, so we tell you if the sale price of a mattress is genuinely lower or not. 

In no particular order, the following brands and retailers are where we normally find the best Black Friday mattress deals:

  • Saatva
  • Mattress Firm
  • Nectar Sleep
  • DreamCloud
  • Helix Sleep
  • Tempur-Pedic
  • Casper
  • Purple

Is the Bed, Bath & Beyond Black Friday sale good?

Every year there is a Bed, Bath & Beyond Black Friday mattress sale and this covers mattresses, plus bedding and accessories such as pillows and blankets. You'll find some well-known brands on sale, including Zinus, Lucid, Sealy, Serta and Beautyrest. Mnny of these mattress brands appear in the Mattress Firm sale too, as well as on Amazon, so it's good to compare deals prices across all three sites before buying.

Right now, Bed, Bath & Beyond has the best Black Friday mattress deal on the Zinus 8 Inch Green Tea Luxe Memory Foam Mattress, discounting a queen to just $156 – on Amazon it's also reduced, but only to $260. We'll be updating this page regularly with the best Black Friday mattress deals from Bed, Bath & Beyond, with savings of up to 40% on affordable mattresses in a box.

Can I get free bedding with mattresses on Black Friday?

Lots of mattress brands throw in free pillows, mattress protectors, duvets and even weighted blankets as a way to sweeten their deals. This is something we see most months, regardless of Black Friday, but during Black Friday and Cyber Monday in past years we have seen an increase in the number of free bedding gifts coupled with larger discounts on the mattresses. That’s why the Black Friday mattress sales are an excellent time to buy a new bed. 

Black Friday mattress deals 2024: Shopping tips

How to choose a good mattress during Black Friday

Buying a new mattress can be intimidating. However, many bed-in-a-box companies have made the process simple. Some companies even offer white glove service and will remove your old mattress when delivering your new one. 

Don't get swayed by price alone – always keep your sleep position and comfort needs in mind when buying a new mattress

Claire Davies, Sleep Editor

Keep in mind that while you may see ultra cheap deals on Black Friday, a mattress is something you will use every night of your life. In other words, if there's one item you should splurge on — a mattress would be it. (Alternatively, you can invest in one of the best mattress toppers).

That said, our favorite overall mattress comes from Nectar. The company has crafted a mattress that's both comfortable and economical. Other noteworthy brands include Saatva, Allswell, and Purple. Below you'll find our Black Friday mattress deals for these and other top-rated brands.

Things to keep in mind before you buy

  • Never pay full price: Black Friday and Cyber Monday are the best time to buy a new mattress or new bedding. Other holidays like Memorial Day and Labor Day pale in comparison to the Black Friday mattress sales you'll see in the coming months. In other words, rest assured you're getting the lowest price of the year. 
  • Know your return policy: Never buy a mattress without knowing the manufacturer's return policy. On paper, it may sound like the mattress of your dreams, but it could wind up being too firm or too soft for your liking. This is even more important now that most of us are doing our shopping online. A good return policy will offer at least a 100-night trial with free return shipping and no penalty fees. Some companies will go so far as offering 18-months trials with free return shipping.
Louis Ramirez

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

With contributions from