I test TVs for a living — these are the best Prime Day TV deals still available

Looking for a new 4K TV this Amazon Prime Day? I've got you covered. I've helped thousands of folks buy a great TV that not only meets their needs for great picture performance, but also fits within their budget, too. 

So where should you start looking for Prime Day? Let's first look at the $99 Amazon Omni Fire TV deal I mentioned earlier. 

• Amazon 43" Fire TV Omni: was $399 now $99 @ Amazon

For just $99 you're getting a good-but-not-amazing TV. It didn't make our list of the best TVs because of its issues with very middle-of-the-road performance, but those issues aren't nearly as egregious as they are on other budget TV sets.

As far as performance data is concerned, the Omni TV was able to reproduce 96% of the Rec 709 color space in our testing and hit a peak brightness of 494 nits. We measured a very low lag time of 9.8 milliseconds which, If you don't mind the 60Hz refresh rate, makes it a great partner for the PS5 or Xbox Series X.

Movie lovers will still want to invest in one of the best soundbars, but one can be bought for well under the $300 you saved by buying the Omni TV.

All in all, buy it if you want a cheap, mid-range 4K TV in a 43-inch screen size. There are both better and worse TVs out there, but none are going to be cheaper than this.

• Insignia 24" F20 Fire TV: was $119 now $65 @ Amazon

Sometimes, a 40-plus-inch TV isn't something you need. You just need a small screen for the kitchen, or a kids room, to keep you entertained. If that sounds like you, this $65 Fire TV could be more your speed. 

For $65, you're not getting an amazing TV, but a 24-inch Fire TV can be pretty handy. As a smart TV, it will allow you to catch shows on Amazon Prime Video, Netflix and other streaming services, or even cast content from your phone using Apple AirPlay. Plus, if it breaks because of a spill in the kitchen or, well, kids just being kids, you’ll only be out $65.

With 720p resolution, this is not the kind of TV that I’d recommend replacing your living room set with, but you can't argue with that price. 

• LG 65" C2 OLED 4K TV: was $2,499 now $1,496 @ Woot

There's plenty of cheap Prime Day TV deals, but they're not going to wow you the way the LG C2 OLED will. It sits atop our best TVs list for a reason. 

As you'll see in our LG C2 OLED review, it delivers incredible performance and is perfect for gaming, movies and more. Ahead of Prime Day, you can score $1,000 off the 65-inch version on Woot, or hold tight for another few hours to see if the price will drop on Amazon. Either way, you don't want to miss out on the C2 OLED at this lower price.

• Hisense 55” U8K Mini-LED 4K TV: was $1,099 now $799 @ Amazon

What's amazing about the Hisense U8K deal on Amazon is that this is practically a brand-new TV. It's only been out for a month, and now it's on sale. 

That might lead you to think that there's something wrong with it. But, having spent dozens of hours with it already, I can assure you that's not the case. It's actually sitting in my guest room right now for anecdotal testing (the phase after our lab tests) and I love going in to watch it.

So what does $800 get you here? It's a 55-inch 4K HDR TV that uses Mini-LED backlighting for higher levels of brightness and contrast. It's a native 120Hz panel and it comes with two HDMI 2.1 ports so you can connect it to a PS5 and/or Xbox Series X. I've been loving it for binging Dolby Vision content on Netflix (Our Planet II makes for great TV testing material) and I highly recommend it at this price. 

• Roku TV 75" Plus Series 4K QLED TV: was $999 now $799 @ Best Buy

So this one's not an Amazon Prime Day deal per se, but it is one of the best TV deals on a 75-inch model I've yet to see this week. 

The Roku Plus offers great performance for a very affordable price. Our reviewer, the Head of Testing here at Tom's Guide, was blown away by how colorful and bright this model was at this price point: 

"No, you don’t get everything with a sub-$650 set, and you never will. Blazing brightness and a full array of HDMI 2.1 ports just aren’t in the cards here. But you don’t have to make many more compromises. With a fine picture buoyed by high-quality HDR color and unusually good sound, you’ll be able to watch just about anything without feeling as though you’re making many sacrifices." 

There are better options out there, but for a 75-inch TV under a grand, you can't do much better than this.

• LG 50" Nano75 Series: was $599 now $399 @ Amazon

Looking to save right now on a 50-inch TV? Amazon has taken $200 off the price of the LG Nano75 Series 4K Smart TV that features built-in Alexa. This is LG's midrange series that's named after the NanoCell color technology that promises truer colors than the average LCD panel. You won't get the more extensive backlighting options found in LG's pricier NanoCell models, but its quad-core 4K processor supports 4K playback and smart TV capabilities.

The only reason to pause on this deal is because we have seen the 50" Nano75 Series drop down to $349. It may be worth waiting until Prime Day proper begins to see if Amazon matches that low price.

• TCL 75" 75Q650G QLED TV: was $899 now $748 @ Amazon 

TCL's Q6 QLED TVs offer 4K resolution and direct backlighting from the LED display panel. You can also depend on HDR10+, HDR10, HDL and Dolby Vision. Best of all is the $150 price drop on TCL's 75-inch model.

• Samsung 86" Crystal 4K UHD TU9010 Series: was $1,697 now $1,197 @ Amazon

Go big or go home on Prime Day with this 86-inch TV set from Samsung. The TU9010 4K TV may have debuted back in 2021, but this is still an impressive TV set with a 120Hz refresh rate and four HDMI ports. The size alone is enough to draw you into anything from movies to live sports.

The only thing bigger than the screen may be the savings, as Amazon has knocked $500 off the price. This is the lowest price in more than a month. You can find a similar discount at other retailers, too, with Best Buy selling the  TU9010 4K TV for $1,199.

• Samsung 55" QN95B QLED TV: was $2,297 now $1,297 @ Amazon

We rank Samsung's QN95B QLED TV as one of the best TVs you can buy, and right now at Amazon, you can buy it for a lot less than usual. Amazon has taken $1,000 off the cost of the 55-inch QN95B — one of the biggest discounts we've seen on this model.

In our Samsung QN95B QLED TV review, we praised this set as the premium QLED to buy, thanks to its best-in-class brightness and clever design. The color brightness impresses, too, and you'll have a host of smart TV features at your disposal.

• Hisense U8H ULED TV: was $649 now $599 @ Amazon

A $50 drop may not seem like big savings on a new TV, but the Hisense U8H ULED TV has a relatively low price tag to start. And the discounted $599 cost at Amazon currently matches the low price on this TV, one of our favorites when it comes to mini-LED TVs that don't skimp on features.

You can read more in our Hisense U8H Mini-LED TV review, but we enjoy how birght and colorful this TV is, not to mention the fact that it supports Dolby Vision IQ and Dolby Atmos. But we also love the price, and at $599, the Highsense U8H is even more attractive than ever.

• TCL 65" Class 5-Series 4K Roku Smart TV: was $528 now $398 @ Walmart

Not all the top TV deals are at Amazon. Walmart has some notable discounts too, like this deal that lets you save $130 on TCL's 65-inch Class 5-Series Roku Smart TV. TCL's 5-Series TVs deliver QLED's brightness and color quality at a low price. A user-friendly smart TV interface puts plenty of apps within reach.

To take advantage of this deal, you need to have early access through Walmart Plus, the retailing giant's Amazon Prime equivalent. It's worth keeping in mind that Amazon isn't the only online retailer offering deals the next few days, so check sites like Walmart to see what they're charging for the products you have in mind.

• Amazon 32" Fire TV 2-Series: was $199 now $129 @ Amazon

Here's an Amazon Fire TV deal you don't need an invite for. Yes, this model of the Fire TV doesn't support 1080p, but it's a convenient way to pick up a spare TV on the cheap, especially with Amazon knocking $70 off the price of this 720p model.

Even though this isn't the fanciest TV out there, it does offer smart TV features and a remote control with Alexa-support built in. It's the ideal set for a vacation home where you just need a basic TV to watch movies or enjoy the best streaming services.

• Sony 55" A90J 4K OLED TV: was $1,399 now $999 @ Best Buy

Best Buy's counter to Amazon Prime Day — at least on the TV front — is to offer discounts of up to $600 on select Samsung and Sony models. One of the best offers we've seen takes $400 off the cost of a 55-inch Sony Bravia A90J 4K OLED TV, lowering its cost to less than $1,000. That's pretty rare for an OLED TV of this caliber.

The A90J runs on Cognitive XR processor, which adjusts brightness on the fly to boost lights and deepen blacks without losing detail. You also get features like Google TV, HDR10/HLG/Dolby Vision support, four HDMI ports and a built-in assistant (either Alexa or the Google Assistant). This is a return of a deal we spotted in June, and it's no less a good value now.

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• Sony 55" A80K 4K OLED TV: was $1,999 now $1,098 @ Amazon 

It's another great price drop on one of Sony's excellent 55-inch OLED TVs as Amazon is keeping the TV deals flowing. This latest deal takes $701 off the 55-inch Sony Bravia A80K OLED TV bringing the cost down to $1098. It's not quite sub-$1000, but it's very close for a TV of this quality and one of the best prices we've seen.

In fact, the Sony Bravia A80K took home a Tom's Guide Editor's Choice when we reviewed it earlier this year. It uses the cognitive XR processor to keep brightness adjusted on the go. And, for gamers, this TV comes with exclusive features for the PlayStation 5, such as Auto HDR Tone Mapping which optimizes the PS5's settings to take full advantage of the TV's capabilities.

• TCL 65" Q7 QLED 4K Smart TV: was $999 now $699 @ Amazon

Here's a good deal for the impressive 65-inch Q7 QLED TV from TCL, which has dropped down to under $700 for Prime Day. You can pick it up right now for $699 at Amazon with no invitation necessary.

This particular model from TCL doesn't make it onto our list of best QLED TVs, but it's still a great pick nonetheless. With a peak brightness of up to 1,000 nits and over 200 local dimming zones, the colors and contrast on this TV make for spectacular viewing, whether you're enjoying sports or movies. And saving $200 on the asking price doesn't hurt either.

• LG 86" QNED85UQA Series Mini-LED TV: was $2,996 now $2,496 @ Amazon

We've flagged plenty of 55-inch (and smaller) TV deals you may find interesting but sometimes you just have to pull out the big guns. This epic 86-inch LG QNED85UQA Mini-LED is currently on sale for $2,496 at Amazon , knocking $500 off the usual price. The reason for the hefty price drop is likely because this is a 2022 model, but it's still very much capable in 2023.

If you're looking for the very best you can get then Mini-LED is a sure-fire bet as its backlight is 40x smaller than a traditional LED, giving greater depth and rich color to bring out the best in whatever you're watching. Inside this behemoth is LG's advanced α7 Gen5 AI Processor 4K which algorithmically adapts and adjusts picture and sound quality as you're watching. You'll need a big room and deep pockets for this deal but if you're after the biggest and best available, this is a strong contender.

• Samsung 65" S95B 4K OLED TV: was $2,499 now $1,597 @ Amazon

It's no secret that you can save big by opting for older TV models, and this rule absolutely applies to the Samsung 65-inch S95B OLED from 2022 — it's been slashed $900 off its original asking price of $2,499 this Prime Day. (The newer model, the Samsung 65-inch S95C OLED currently goes for $2,997.)

We had high praise for this TV in our Samsung S95B OLED review. It delivered excellent picture quality with awesome brightness, strong audio and it's great for gamers thanks to its low lag time of 9.2ms. Unfortunately, the S95B can't produce perfect blacks, so stay tuned to our live blog if that feature is top of your wish list.

• LG 55" B2 OLED TV: was $1,399 now $896 @ Amazon

The LG 48-inch A2 OLED is $599 at Best Buy right now, and it's a seriously cheap deal for an OLED TV. But the same can't be said for the larger 55-inch model. Why is Best Buy charging $899 for the LG 55-inch A2 OLED right now? 

The A2 is the entry-level OLED TV in LG's lineup, while the LG B2 OLED is a step-up in terms of performance. The B2 offers better brightness, a higher refresh rate and HDMI 2.1 support. And you can get the LG 55-inch B2 OLED TV for $896 at Amazon right now.

Get the 48-inch A2 for the ultimate cheap OLED, or the 55-inch B2 for a bigger screen and better performance. But I'd avoid the 55-inch A2 OLED unless it gets drastically cheaper.

• Samsung 55" QN95B QLED 4K TV: was $2,399 now $1,597 @ Amazon

We love OLED TVs, but they're not the best when it comes to brightness. If you want a TV you can use in a sunny living room, opt for a QLED. Especially since our favorite QLED TV has seen a huge discount for Prime Day.

The Samsung 55-inch QN95B Neo QLED TV is $1,597 at Amazon right now. This is $800 off its usual price. Best Buy offers this deal, too. The Samsung QN95B Neo QLED reached an incredible 1905.8 nits of brightness in our tests, and it's very color-accurate too. We wish it had Dolby Vision support, but that's as far as our complaints go with this fantastic TV. Check out our Samsung QN95B review for the full lowdown.

• Echo Show 15: was $279 now $181 @ Amazon

Mind if I get a bit unconventional here? The Echo Show 15 is one of the best smart displays, so it can make video calls, set reminders and control your other smart home devices. But with Fire TV built in, you also get access to your favorite shows, movies and streaming services.

The Echo Show 15 is $181 at Amazon right now with an Alexa Voice Remote included. With its 15.6-inch 1080p display, it's basically the perfect kitchen TV. You can display recipes on the screen and set timers, then catch a movie while you wait for your meal to cook.

• TCL 65-inch QM8 4K Mini-LED TV: was $1,699 now $1,199 @ Amazon

The TCL QM8 Mini-LED TV is the brightest TV we've ever tested. If you want a screen that can reach a stunning 2888.586 nits of brightness, the QM8 is the TV for you.

The TCL 65-inch QM8 4K Mini-LED TV is $500 off at Amazon right now. This is the lowest price ever for this recently-released TV. And it doesn't just deliver incredible brightness — the QM8 also shows good color accuracy, with a Delta-E score of 2.744 and 97.26% coverage of the UHDA-P3 color gamut.

• LG 65-inch C3 OLED: was $2,599 now $2,096 @ Amazon

Amazon's hiding this deal, but add the LG 65-inch C3 OLED to your cart and you'll see that it's dropped to $2,096. It's one of the best OLED TVs you can buy, and it's more affordable compared to competing premium OLED TVs like the Sony Bravia XR A95K and the Samsung S95C.

The downside to the LG C3 OLED is that it doesn't have the best sound system, but adding one of our favorite soundbars would fix that problem. The LG C3 OLED is $500 off, so take advantage of this deal while you can.

• Fire TV 75" Omni QLED: was $1,099 now $879 @ Amazon

The previous all-time low for the 75-inch Amazon Fire TV Omni QLED series just got beat, thanks to this $220 discount. Now, this big screen TV is just $879 @ Amazon, giving you more space in your budget for streaming services to watch on its colorful display.

In our Amazon Fire TV Omni QLED review, we highlighted its capable performance with "bright and vibrant colors." This TV also features clever features such as the radar-based presence sensor to turn off the TV when there's nobody in the room, and turn it back on when someone enters.

• LG 55-inch C2 OLED: was $1,499 now $1,096 @ Amazon

Multiple TG staffers bought the LG C2 and rave about it constantly, so we're going to bring it up again since the 55-inch model dropped to $1,096 — matching the all-time low last seen on April 16th. 

Our LG C2 OLED review notes that not only does this model offer excellent color reproduction and solid accuracy, but its 4 HDMI 2.1 ports and plethora of gaming features make it a versatile TV to consider. The only annoying downside is that it's not the brightest set, so you might need to position it away from light sources. That said, my colleague Henry T. Casey told me that's easy to adjust to.

• 65" Samsung QN90C Neo QLED TV: was $2,797 now $2,097 @ Amazon

You know how I just mentioned one TV that was great, but its brightness wasn't fantastic? You won't find such an asterisk on the Samsung QN90C Neo QLED TV, currently $2,097, its lowest price ever, $100 less than the previous low.

As our Samsung QN90C Neo QLED TV review explains, this set emitted a whopping 1987.34 nits of brightness in Filmmaker mode. I specify Filmmaker mode because that's the setting people use to get accurate images without over-juiced brightness and color. Those brightness numbers help it offer excellent viewing angles, so you don't need to be watching it head-on. The only crack against it is the lack of Dolby Vision support for that premium HDR spec.

• TCL 32-Inch Class S3 1080p LED Smart TV: was $199 now $139 @ Amazon

Now, let's play the age-old game of "how low can you go?" Yes, a $60 discount isn't huge, but a $139 Google TV from TCL is worthy of attention. Google TV, for the uninitiated, means this set has all the popular streaming apps, and Google Assistant too. That said, it also works with Amazon Alexa.

The one downside is that this TV is only 1080p, but for its 32-inch size, that makes some sense. Best for adding a TV to a smaller space that doesn't require one of the best 4K TVs.

Samsung 65” QN90C QLED 4K TV: was $2,797 now $2,097 @ Amazon

The Samsung QN90C Neo QLED offers best-in-class HDR brightness and excellent overall performance. This TV has HDR10, HDR10+ and HLG support, a 120Hz refresh rate and 4 HDMI ports (two are HDMI 2.1 ports). Also included are Amazon Alexa, Google Assistant and SmartThings integration. 

This is the lowest price offered to date for this 2023 release. At $700 off, it's an added $100 less than we saw a few weeks ago, making me think this deal won't stick around long.

Samsung The Frame 55-Inch Class QLED 4K: was $1,497 now $987 @ Amazon

When you're not using your TV, you're left with a big black rectangle hanging on your wall. Samsung's The Frame TV helps fill that gap in your decor by showing artwork by the masters — or yours, if you want — when you're not streaming shows or movies. This deal, for the 55-inch model, drops its price below $1,000, but you can also get the 65-inch model for $1,495 (25% off), the 75-inch model for $1,997 (33% off), and the 85-inch model for $3,297 (23% off). 

Insignia 43" F30 4K Fire TV: was $299 now $179 @ Amazon

Looking for a cheap TV for your den or some other secondary room in your house? You can't do much better than this 2021 model that's dropped to $179. While it lacks the premium features of the best televisions on the market, it does sport a full 4K resolution as well easy access to pretty much all the best streaming services. It also includes an Alexa voice remote for vocal control. This TV is actually being sold by Best Buy via Amazon, but you can also find it at Best Buy for $179. 

LG G3 OLED 55-inch 4K TV: was $2,499 now $1,996 @ Amazon

This deal might not seem so great at the surface (it's only $500 off an already expensive OLED TV) but trust me when I say there's more than meets the eye here. 

To wit, what you're seeing is $500 off a BRAND-NEW OLED TV that uses LG Display's 3rd Generation META panels with micro lens array. This is the brightest OLED money can buy right now, and it only became available to buy in May. The fact that it's already on sale is mind-boggling. 

If you really want the absolute best picture performance, this is the model to go for.

Samsung 55" QN95B QLED 4K TV: was $2,399 then $1,597 now $1,297 @ Amazon

This is something you don't see everyday — it's a deal that dropped in price twice in the last 24 hours. When we last covered this TV a few hours ago, the Samsung QN95B was $1,597 (in our opinion, a great deal) but that price has now sunk to $1,297 after a further $300 discount. It's weird, but awesome.

All the same things we said below apply here. The QN95B was Samsung's flagship 4K QLED for 2022, and it rocked our world when we reviewed it. (Hence why it remains our #1 QLED TV recommendation.) 

Understandably, this is a bit pricey for a 55-inch model, but you're paying for the glare-reducing screen in the business. 

XGIMI MoGo 2 Portable Projector: was $399 now $299 at Amazon

For years, projectors were seen as difficult to setup and finnicky. Thanks to an influx of rock-solid portable projectors, however, that's all changed.

A great example of that is the XGIMI MoGo 2 Portable Projector. It can't match the sheer picture performance of the best 4K TVs, but it's got a decent picture that you can bring with you wherever you go. 

So what makes this portable projector the one to buy? Kate Kozuch, another one of our excellent managing editors here at Tom's Guide, said it best: 

"Powered by 400 ISO lumens, the XGIMI MoGo 2 Portable Projector is a superb projector for the price. Not only does it project a screen up to 120 inches, but with the built-in smart TV interface, dozens streaming apps are ready to use. You could hook up your laptop or smartphone if you prefer, of course." 

Samsung 75-inch Class QLED The Terrace Outdoor Smart TV: was $6,747 now $4,936 @ Amazon

With weather this nice and with fall football right around the corner, now's a good time to think about buying an outdoor TV. 

There are a few main players in this area (Sunbrite being a perennial favorite) but few outdoor TVs can compete with Samsung's The Terrace. Not only can it compete with the most intense glare with its ultra-bright screen, but it's also equipped with some truly excellent smart TV features as well. 

If you want an all-weather outdoor TV and don't mind spending for the best, take advantage of this $1,700 discount on Amazon Prime Day. 

AMAZON PRIME DAY TIP: Lightning deals are all flash, no substance this year

Something I've noticed while covering Amazon Prime Day this year is that the TV Lightning Deals are, well, not that good. 

That's a shame because, last year, we got an epic deal on a Sony OLED TV that was 50% off its regular price. To that end, it's worth keeping an eye on the Sony A80K OLED (currently 39% off on Amazon) just in case Sony decides to drop the price at the last minute. I'll be sure to keep my eyes out, too.

Pioneer 50-inch Class LED 4K UHD Smart Fire TV: was $419 now $199 @ Amazon

I try to find deals that match everyone's budget and performance expectations, and this Pioneer TV comes in at right under $200 for a 50-inch Fire TV.

On paper, that's a great deal. 

I'm always a little skeptical of legacy TV brands like Pioneer because 99% of the time, the brand's name is licensed by another company. I.e. This Pioneer TV is almost certainly not made by the Pioneer AV brand you remember from two decades ago and, from what I can tell, was outright purchased by Voxx International in 2021.

If you don't mind the false pretenses of this TV, it has all the right specs for a $200 4K TV: HDR support, a 60Hz native panel, Fire TV smart platform and an Alexa voice remote. I think you're probably better off with the TCL 5-Series deal further down below, but if your budget is limited, this one's a good compromise pick.

BE FIRST TO BUY IT: Samsung 83" S90C OLED TV @ Amazon

Want to be first in line for Samsung's biggest OLED TV? The company just took the wraps off the new 83-inch S90C OLED that should be available sometime in the next 24 hours. 

How much will this monstrous OLED behemoth set you back? The recommended retail price is $5,399.99, but Amazon could price it lower. 

Like the Samsung S95C, the S90C uses a QD-OLED panel for better brightness than standard OLED screens while retaining the great black levels and excellent color reproduction. If you like being the first on your block to own the latest TV tech, today's your chance to be the first to grab this newly launched OLED.

Panasonic DP-UB820-K Streaming 4K Blu Ray Player: was $497 now $399 @ Amazon

Call me old fashioned, but I still love having a physical movie collection — even if it's not as big as the one I had a decade ago. 

If you're like me and want to keep physical discs alive for another decade or two, you might want to pick up this class-leading Panasonic 4K Blu-ray Player that's $100 off today for Amazon Prime Day. 

What makes the Panasonic DP-UB820-K the best 4K Blu-ray player? For one, its support of basically every format disc, from Dolby Vision and HDR10+, and offers exceptional upscaling. Since Oppo closed its 4K Blu-ray player division, this Panasonic model has been my go-to recommendation to people looking for a top-class player.

Amazon Fire TV 75" Omni QLED Series: was $1,099 now $879 @ Amazon

Based on what I've heard from you guys, the Amazon Omni TV is the TV to go for this Amazon Prime Day, especially if you're lucky enough to get one for $99. 

The biggest problem it sounds like you're having is that a 43-inch might be a bit too small for your space, however. Thankfully, the larger 75-inch model is also on sale for $879 (down from $1,099). 

Besides a bigger screen size, the Omni QLED is a better TV thanks to its quantum dot filter that produces brighter and more vibrant colors. This model also comes with Dolby Vision IQ support so that it can automatically change the screen brightness depending on how much ambient light is in the room, and offers the Fire TV Ambient Experience that acts like a gallery for artwork or family photos. 

Definitely one to look at if you want a larger, but-still-affordable 4K QLED TV.

AMAZON PRIME DAY TIP: HDMI cables (mostly) don't matter

I remember someone telling me a decade ago that companies like Monster are out to confuse potential customers because their products were "no different" from other HDMI cables. In some ways, that was true and in some ways that's false. 

Let's take a quick lesson about HDMI cables. They come in four main types: 10.2Gbps High-Speed with Ethernet and 10.2Gbps High-Speed without Ethernet that can pass a 4K/60Hz signal as well as 48Gbps Ultra High-Speed with Ethernet and 48Gbps without Ethernet that can pass 4K/120Hz or 8K/60Hz signal.

I recommend making sure you're buying HDMI cables with HDMI's Ultra Premium label — those are the ones that will actually last you the next few years — but otherwise feel free to choose ones that you like the look of and don't break the bank.

• Amazon Fire TV Omni 75" 4K TV w/ protection plan: was $1,184 now $814 @ Amazon

We've seen a lot of deals on Amazon Fire TV Omni sets today — hey, it's Amazon's party, so why not? But here's a deal you shouldn't gloss over, as it bundles together Amazon's 75-inch Fire TV Omni 4K model with a four-year protection plan.

Normally, that package would cost $1,184, but Amazon's discount takes $370 off the Fire TV Omni Series/protection plan bundle. If you prefer QLED sets, there's a similar bundle in which the QLED version  of the Fire TV and the four-year protection plan are going for $997.

• The Lord of the Rings Extended Release in 4K: was $89 now $39 @ Amazon

If you buy a new TV, you should also pick up something to watch on it, and the adventures of Frodo, Samwise and all their Fellowship of the Ring pals seems like as good a choice as any. This Lord of the Rings Extended release set comes in 4K and includes both the theatrical and extended cut versions of Peter Jackson's trilogy. You get nine disks in total with a long enough run time to practically tide you over until the next Prime Day.

Normally, this box set would cost you nearly $90, but Amazon's discount takes $50 off the price. Even better, there's no trace of The Hobbit, which is like an extra bonus.

• Vizio M-Series M512a-H6 Sound Bar: was $499 now $370 @ Amazon

Great TVs require a great sound. If you've picked up a TV as part of Prime Day or if you're beginning to wonder if you current TV's audio could be improved, a sound bar like the Vizio M-Series M512a-H6 would do wonders for the audioscape around you. And on Prime Day, Amazon is knocking $120 off the price.

Our Vizio M-Series M512a-H6 review praised the true surround sound emanating from this setup. We also like its support for Dolby Atmos and its many ways of adjusting sound.

You'll find a lot of different deals on a lot of different TVs for Prime Day. And while the thought of a bigger screen model is doubtlessly tempting to you, you may be wondering "how big is too big?"

Don't to fear — we have a guide to that can help you decide what size TV to get. And if your Prime Day shopping list includes a TV for a departing college student, here's a guide on what size TV you should get for a dorm room.

Fire TV Stick 4K Max: was $54 now $24 @ Amazon
A lot — if not most — TVs you'll buy these days have smarts built into them, but sometimes you might prefer the experience you get with a streaming stick. One of our favorites is the Fire TV Stick 4K Max. It's possible the best Fire TV device Amazon's ever made, thanks to performance gains and a slightly updated Alexa-enabled remote that helps cord-cutters jump to live TV. 

In our Amazon Fire TV Stick 4K Max review, we said the Editor's Choice streamer offers excellent 4K HDR quality, Dolby Atmos support, fast performance — it even has Wi-Fi 6 — and access to every app you could want.

Echogear TV Wall Mount: was $129 now $87 @ Amazon

Ok, so you just purchased an amazing new OLED TV. Now, how are you going to mount it to your wall? This Echogear VESA wall mount fits TVs up to 90 inches or 125 pounds, which should fit that behemoth you just bought. It also lets you pull your TV out as far as 22 inches from the wall, can swivel 130 degrees, and can tilt downward 15 degrees, so you can keep the glare out. And, the company will plant a tree for every mount sold. We liked it so much we named it the best TV mount we tested.

• SoftaBaton X1: was $189 now $151 @ Amazon

Our pick for the best universal control currently finds itself the subject of a great Prime Day deal. Normally $189, the SofaBaton X1 is available for $151 at Amazon, which is around the lowest price we've seen.

The SofaBaton X1 is a much more polished device than its predecessor, and it can control a wide range of devices. We really like the backlit keys on this TV accessory. If you're looking for something to complement — and control — your newly purchased set, this is the item to get.

• LG G2 77" evo Gallery Edition Smart TV: was $3,346 now $2,836 @ Amazon

We know the LG G2 Gallery Edition Smart TV isn't for everyone — the 77-inch size of this particular model is going to make it impractical for many homes. But we would like to point out the discounted $2,836 price currently available at Amazon is the lowest price ever at the retailer for this particular model.

We reviewed a smaller version of the LG G2 last year, and found it to be an astonishingly bright set, with AI-boosted sound quality. So if you're looking for a set in this price range — and can swing the 77-inch size — this deal is the best price we've yet seen.

• Mohu Leaf Supreme Pro: was $89 now $69 @ Amazon

If you cut the cable cord, you're going to need an HDTV antenna, and our pick for the best TV antenna overall is on sale for Prime Day. You can currently get the Mohu Leaf Supreme Pro for $69, a $20 discount off its usual price.

In our testing, the Mohu Leaf Supreme Pro delivered excellent reception, thanks to its 65-mile range. Set up is simple, and while the size of the antenna is definitely noticeable, the wide size helps the Leaf Supreme Pro pull in more stations.

• Samsung 55" S95C OLED TV: was $2,497 now $2,297 @ Amazon

Not long ago, we announced this year's version of the Tom's Guide Awards, and the big winner in the TV category was the Samsung S95C OLED TV. This model was our favorite TV from the past year as Samsung's QD-OLED technology made the OLED TV brighter without compromising levels of blackness. We also appreciated the S95C's 144Hz refresh rate for PC gaming and built-in SmartThings hub.

We wish the set were getting a bigger discount for Prime Day, but at least there's a modest price drop. Amazon is selling the 55-inch Samsung S95C for $2,297, a $200 drop from the regular price. Again, not that big of a discount, but if you want the very best TV we saw over the last 12 months, you can pick it up on sale at the moment.

• Sony 65" Bravia XR A80L OLED 4K TV: was $2,599 now $2,298 @ Amazon

As we enter the second day of Amazon Prime Day, there's still time to save big on some stunning television. Take for example this deal on a 2023 Sony model. Right now, the 65-inch Sony Bravia XR A80L OLED TV is on sale for $2,298 at Amazon. This stunning Sony TV combines a powerful XR processor with a visually-impressive OLED panel, for a television that delivers remarkable pictures. Plus, it's designed for use with the PS5, making it a great pick for gamers. However, even with this Prime Day discount there's no denying it remains a very expensive investment.

• Insignia 43" F30 4K Fire TV: was $299 now $179 @ Amazon

If the last deal had your eyewatering, here's a deal that's very much on the other end of the scale. This Insignia 43-inch F30 4K Fire TV is on sale for $179 at Amazon. This is one of the cheapest 4K TV deals we've spotted in 2023 so far and a perfect Prime Day pick-up for anybody looking for a new TV at the lowest possible price. 

As you might expect, this TV doesn't make a cut for our list of the best TVs you can buy. However, at this price, it’s still an excellent deal, particularly if you need a second TV for a home office or playroom. Thanks to its full 4K panel, you can enjoy movies and shows in four times the resolution of Full HD, and non-HD content will be upscaled to look better than ever.

• Fire TVs: from $99 @ Amazon

Sticking with a budget-friendly theme, it likely won't come as a huge shock when I tell you that loads of Fire TVs are on sale right now for Prime Day. The available deals include money-off from TCL, Toshiba and Insignia models that all run Amazon's own FireOS. These Fire TV sales start from just $99. Like the deal below, we recommend these models primarily if you need a TV for a guest bedroom, or perhaps a smaller 32-inch television for your kitchen or home office. However, if you're shopping for a major home entertainment upgrade, you might want to consider some of the more premium sets we've already listed in this live blog.  

• Sony 55" A90J 4K OLED TV: was $1,399 now $999 @ Best Buy

While Prime Day may officially be an Amazon event, Best Buy continues to offer some of the best TV deals right now thanks to its ongoing Black Friday in July sale. The seasonal promotion includes this 55-inch Sony Bravia A90J 4K OLED TV for $999, which is a $400 discount off its full retail price of $1,399.  

The A90J packs a Cognitive XR processor, which is capable of adjusting brightness on the fly to boost lights and deepen blacks without losing detail. You also get features like Google TV, HDR10/HLG/Dolby Vision support, four HDMI ports and a built-in assistant (either Alexa or the Google Assistant). We last saw this deal in June, and we're pleased to see it make a return as it remains a great value OLED offer.

• TCL 55" Q6 4K QLED TV: was $499 now $399 @ Amazon

The new TCL Q6 is a very solid QLED for shoppers on a budget, and it's been made even cheaper courtesy of the ongoing Prime Day sales. The TCL 55-inch Q6 4K QLED TV is on sale for $399 at Amazon, that's a $100 saving on a television that offers more than you might expect. 

This TV packs Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. And, although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. Plus, you also get Dolby Atmos and eARC support. That's a solid package considering its midrange price tag. 

• Fire TV Stick 4K Max: was $54 now $24 @ Amazon

Prime Day has the perfect solution if you're looking to upgrade an older TV to a Smart TV. There's still time to get the Fire TV Stick 4K Max on sale for $24 at Amazon. That's the lowest price ever for our favorite Fire TV device and an excellent price for a nifty little streaming stick. 

We rank the Fire TV Stick 4K Max among best streaming devices you can buy. That's because it offers high-quality 4K HDR streaming and easy access to all the best streaming services, all within a slim profile that can be easily hidden behind your television. Don't forget about the Alexa Voice Remote either. Plus, this Max model sports overall faster performance than the standard Fire TV Stick 4K which is an added bonus. 

• Fire 43-inch 4-Series 4K TV: was $369 now $229 @ Amazon

Invites for the epic $99 43-inch Fire TV Omni have all been claimed, so no more Omni TVs are available at that price. Congrats to everyone who managed to score one! If you didn’t, you might be wondering what the next best Fire TV deal you can get is.

The 43-inch Amazon Fire TV 4-Series 4K is $229 at Amazon right now. For $229, you’re still getting a 4K smart TV with HDR 10, HLG and Dolby Digital Plus, a pair of 8W speakers and full Fire TV integration. It’s not quite as much of a door-busting deal as that $99 Omni TV, but it’s not too far off. 

• Samsung 32" The Frame (2022) 4K TV: was $597 now $417 @ Woot

It may be Prime Day, but Amazon doesn’t always offer the best deals. That’s the case with Samsung’s The Frame TV, which is available at a lower price over at Woot.

A 32-inch Samsung The Frame TV is $417 at Woot right now, $130 cheaper than Amazon’s price. This TV doubles as a digital art display, and Samsung offers a library of images that you can show off whenever you’re not streaming your favorite shows and movies. Plus, with its matte-finish screen, The Frame blends right into your home decor. If you want a bigger screen, sizes range all the way up to the 85-inch Samsung The Frame for $2,697 at Woot.

• Samsung 55-inch Q80C 4K QLED TV: was $1,199 now $899 @ Amazon

We’re still in the process of reviewing the Samsung Q80C QLED TV, but we loved the Samsung Q80B from 2022. This year’s version looks like a worthy upgrade — the Samsung Q80C comes with HDR 10+, HLG and Dolby Atmos as well as HDMI 2.1 support and a 120Hz refresh rate. It even comes with a sleek remote that stays charged via a solar panel.

You can grab the Samsung 55-inch Q80C QLED TV for $899 at Amazon right now. This is $300 off and the lowest price ever for this model. Or, if you’re craving a TV with a huge screen, the Samsung 98-inch Q80C QLED TV is $6,997 at Amazon. I’m not saying this TV is cheap — but if only the biggest will do, it's a relatively affordable price for a TV of this size.

• Hisense 65" U8H Mini-LED 4K TV: was $999 now $839 @ Amazon

The Hisense U8H is one of the best TVs we’ve reviewed. It delivers incredible brightness, strong sound, plus Dolby Vision IQ and Dolby Atmos support for a great price. And it gets better: the Hisense 65-inch U8H Mini-LED TV is $839 at Amazon right now ($160 off.)

This TV isn’t perfect — we had some minor issues with color banding, and Hisense’s processor can’t handle motion and upscaling as well as premium LG and Sony TVs can. Still, it’s good value for money, especially after a discount.

• Paramount Plus: was $12 now $6 per month @ Amazon

While you're saving on your new TV, let's talk about ways to spend less money on the stuff you watch on it. Some of the best Prime Day streaming deals come over at Amazon Prime Video Channels, an alternative way to watch some of the best streaming services (and get free trials for those times when you just want to watch a specific movie or binge a single TV season). So, let's talk about the 50% off sale on Paramount Plus, now $6 per month @ Amazon. This tier should include Showtime shows and movies because it's a discount of Paramount Plus' premium tier, but you'll also love Paramount Plus for watching the Mission: Impossible movies before the new one comes out, as the first six are on the service. Paramount Plus is also a must for Star Trek fans and the nostalgic folks who love classic Nick Toons.

• TCL 40" Class 3-Series 1080p Smart Roku TV: was $349 now $149 @ Amazon

I don't know if this TCL TV would be anyone's primary TV set, but it's perfect for a secondary set used in a smaller location, or for anyone who just doesn't see the need for 4K yet. Which, I'll be honest, there's not much need if you primarily watch live TV channels which are rarely even at 1080p. But this 40" 1080 TCL set for just $149 @ Amazon saves you $200 and it's is the kind of Prime Day TV deal that demands attention. Not only because it's a $149 40-inch TV, but because it's also a Roku TV meaning you get access to all of the best streaming services, too. Top-level specs include 3 HDMI ports and an included stand.

• Panasonic DP-UB820-K 4K Blu-ray player: was $499 now $399 @ Amazon

Investing in a great TV to watch movies on is nothing without the means to watch them with excellent picture quality. That's part of why I still buy 4K Blu-ray movies, the best way to ensure pristine video and avoid compression (and own the dang movies forever). So, I've been waiting and waiting for a sale on the Panasonic DP-UB820-K 4K Blu-ray player, now at $399 — $100 off for Prime Day. Why should you pay that much? Because this is the most affordable 4K Blu-ray player with Dolby Vision's premium HDR for optimal picture quality that I trust, after finding Sony's alternatives tend to freeze up randomly.

• TCL 55" Q7 QLED 4K Smart TV: was $749 now $549 @ Amazon

We keep finding great TCL deals right now, and this one nets you the 55-Q7 QLED TV from TCL for a surprisingly low price this Prime Day. You can pick it up right now for $549 at Amazon with no invitation necessary.

While this model may not be on our list of the very best QLED TVs, it's still a great pick at this price. It offers peak brightness of up to 1,000 nits, Dolby Vision and Atmos standards, more than 200 local dimming zones, plus it supports 120Hz playback and even offers a Game Accelerator mode for up to 240Hz.

• Samsung S95C OLED TV: was $3,297, now $2,997 at Amazon

While some Prime Day TV deals slash prices on less-expensive sets, this deal offers savings on a winner. In fact the Samsung S95C OLED TV, currently $2,997 at Amazon ($300 off) was the big winner in the TV category of the Tom's Guide awards. This set is bolstered by the company's QD-OLED technology that offers an even-brighter OLED TV set that retains inky black tones. 

• Roku Streaming Stick 4K: was $49 now $34 @ Amazon

If you don't like the apps or menus on your new (or current) TV, this Roku Prime Day deal is the best way to fix that affordably. This $15-off sale brings the Roku Streaming Stick 4K down to $34 at Amazon, making the best streaming device much more affordable (by 32% to be specific). While it's not the best price ever (it hit $25 for Black Friday last year), this does look to be the lowest price until the winter. 

In our Roku Streaming Stick 4K review, streaming editor Henry T. Casey praised its snappiness, the addition of Dolby Vision support, and the Wi-Fi extender, which can help signal reliability.

• Roku Streambar: was $129 now $89 @ Amazon

Buying a streaming device on its own, though, may sound quaint after you've heard your favorite shows and movies sound even stronger pumping out of the Roku Streambar, now $89 at Amazon (savings of $40). While it's not one of the best soundbars overall, the Streambar packs all the 4K streaming smarts of a standalone Roku stick into a soundbar. In our Roku Streambar review, we complimented its compact design and clean, loud sound. Its bass, though, could have been stronger.

Vizio 75-Inch P-Series 4K 120Hz QLED TV: was $1,999 now $1,198 @ Amazon

As you'd expect from the Managing Editor of TVs / AV at a site like Tom's Guide, I've got lots of screens in my house. Right now, there's the Hisense U8K in my guest bedroom for review, but downstairs in my living room is the Vizio P-Series. 

This is a TV that I've had since it launched, and I absolutely love it. It's the perfect balance of size, price, feature set and performance for my needs. My living room has some ambient light, but not a lot, so the brightness level is perfect, and the price makes this one of the more affordable flagship TV sets. 

If you're still hunting for a flagship 75-inch screen, this is a great pick.

LG QNED80 50" Mini LED Smart TV: was $846 now $676 @ Amazon

We covered the larger QNED85 screen yesterday, but I thought it'd be worth talking about the smaller, more affordable QNED80 here as well. 

Like its more expensive stablemate, the QNED80 has a Mini-LED panel for better brightness and contrast, and it comes with a native 120Hz refresh rate. Tack on two HDMI 2.1 ports plus FreeSync, VRR and GeForce NOW for cloud gaming support, and you have an excellent all-around gaming TV for under $700. 

Xbox Series X 1TB SSD: was $499 now $449 @ Dell

Need a 4K console to go with that new 4K TV? Check out the deal going on over at Dell.com for the Xbox Series X. It's only a $50 savings compared to the regular MSRP, but hey, that $50 can buy you a game or an extra controller. 

On days like today, every bit of savings helps! 

Samsung 70" Q60C 4K QLED TV: was $1,197 now $997 @ Amazon

My inbox is inundated with requests from shoppers just like you asking for help to pick out a new TV. Sometimes the requests are easy ("Is there an OLED under $1,000?") while other times...well, they can be pretty complicated. These requests usually involve weird screen sizes: exactly 47 inches, for example. 

If you're someone who finds themselves in need of a 70-inch TV and can't spare the extra five inches for a 75-inch model, then check out the 70-inch Samsung Q60C QLED, one of the few TVs made to fit that exact specification. It's new for 2023, and comes with Samsung's all-important QLED technology. 

The only downside? It's a 60Hz native panel and doesn't have the best brightness. If you need something that fits perfectly in a library nook, though, the Q60C fits the bill.

Sony 75" X90K Full Array LED 4K TV: was $1,899 now $1,498 @ Amazon

I always tell people, if you can't find a brand-new TV that you want, try shopping for last year's models. They're usually on sale and offer a performance that, while worse than their successors, are still a huge upgrade from your old TV set. 

Case in point: the Sony 75" X90K Full Array LED 4K TV that's on sale at Amazon for $1,498 from its typical $1,899 retail price.

LG 42" C2 OLED: was $999 now $799 @ Best Buy

One of the questions I get asked the most is, "What OLED should I buy for under $1,000?" For years, the only answer I could give was the Vizio OLED, but now thanks to LG Display's work in shrinking its OLED panels, I can recommend the Best OLED TV of 2022, the LG C2 OLED in a 42-inch screen size.

42 inches is a bit on the smaller side, but it's excellent as a gaming TV or for folks who don't have a large home theater space to work with. 

If you want something small but mighty, this sub-$1,000 OLED is the best deal today.

XGIMI MoGo 2 Portable Projector: was $399 now $299 at Amazon
Say you don't have room on your wall for a TV, or want something a little more mobile. Why not try a projector? While it's not going to set the world on fire, the XGIMI MoGo 2 Portable Projector is a superb projector for the price. It has a rated brightness of 400 lumens, and can project a screen up to 120 inches. Plus, it has a built-in smart TV interface, so you'll have dozens of streaming apps without the need for a streaming stick. You could hook up your laptop or smartphone if you prefer, of course. Get it for an all-time-low price of $299 during Prime Day.

Mohu Leaf Supreme Pro Amplified Indoor TV Antenna: was $89 now $69 @ Amazon

If you're cutting the cord, then you're going to need a TV antenna so you can get all your local stations over the air. The Mohu Leaf Supreme Pro Amplified Indoor TV Antenna is our top pick among the best TV antennas, as it was able to pull in the most stations in our tests, thanks to its built-in amplifier and integrated signal-strength meter. Yes, it's a bit chunky, but it has a 65-mile range and a long 12-foot detachable cable, so you have a lot of options where you want to set it up in your house.

LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy
Reminder that not all good deals will come from Amazon. For instance, Best Buy has an exclusive on the 48-inch LG A2 OLED, which is currently on sale and the least-expensive OLED available. The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. This is just $30 shy of its all-time Black Friday price low and one of the least-expensive OLED TVs of all time. 

Act Fast! The hottest Prime Day TV deal of them all has sold out. Alas, the $99 4K Amazon Fire TV deal that was invite only is no longer in stock. But we've picked out 5 great alternatives to this deal so you can still save big on Prime Day.

This includes the Insignia 43" F30 4K Fire TV, which is now just $179, down from $299 on Amazon. See all 5 deals right now! 

• Sony 55" A80K 4K OLED TV: was $1,999 now $1,098 @ Amazon (Prime Exclusive)

Yes, LG's and Samsung's TVs are good. But Sony doesn't get enough credit for making some of the best TVs available. And I'm actually kind of amazed that you can still get the Sony 55" A80K OLED TV for just $1,098 on Amazon. That's a big price drop from the regular price of $1,999. 

In our Sony A80K OLED TV review, we praised this TV's dazzling picture quality and captivating sound system, as well as its highly polished Google TV smart interface and improved remote. The only notable drawback is just two HDMI 2.1 ports, but there's two other regular HDMI ports.

We would jump on this Prime Day TV deal before it's gone! 

TCL 50" 4-Series Google TV: was $299 now $239 @Best Buy

If you're looking for a mid-size Prime Day TV deal bargain, we just found a great discount at Best Buy. Right now you can grab the TCL 50-inch 4-Series with Google TV for just $239, which is $60 off an already low price. 

You get 4K resolution for enjoying all your favorite shows and movies along with HDR support for more accurate colors. There's also Google Assistant built in, which can help you find things to watch using just your voice. There's 3 HDMI ports on board, plus free trials of Apple TV and FuboTV for good measure. 

• Govee Smart LED Lights: starting at $13.99 @ Amazon

AMAZON PRIME DAY TIP: Elevate your home theater with some smart lights

I'm currently in the process of renovating my basement to create a better home theater experience. Yes, I've got a great setup in my living room, but you can never have too many spots to play games and watch movies at their highest resolution. 

While I've mostly been focused on the technical side of things, I've had to make lots of considerations around home theater décor as well. The one idea that I keep coming back to are smart lights, in particular ones from Govee that work with both Alexa and Google Assistant.

If you're thinking about upgrading the ambience of the home theater, it's worth checking out the deals on smart lights over at Amazon during Prime Day.

Westinghouse 55" 4K UHD Smart Roku TV: was $439 now $229 @ Best Buy

I try not to play favorites with TV brands, as each of them brings something different to the table, but Westinghouse is the hardest for me to love. It's a brand that usually underperforms in benchmark tests and, anecdotally speaking, customers usually complain about. 

That said, no matter how often I tell people that it's worth spending a bit more on a better model from TCL or Hisense, folks still buy the Westinghouse. 

The one featured above is merely OK. On paper, it has decent specs and customer reviews are average. I wouldn't buy it, nor do I recommend that you buy it, but if you just can't help yourself, the link is there for you.

Hisense 40" A4G Full HD Smart Vidaa TV: was $149 now $139 @ Best Buy

This is a weird one. It's a Hisense TV that doesn't use Roku or Google TV, but rather its own Vidaa smart TV platform. This is relatively common in the UK, but to see one here in the US is pretty unique. Keep in mind, though, that this is just a Full HD TV, so you might be better off spending a bit more on a 4K model.

BenQ X3000i True 4K HDR 4LED Smart Gaming Projector: was $1,999 now $1,799 @ Best Buy

I love a good gaming projector. Yes, they can sometimes cost a bit more for the better response time, but they're absolutely worth it if you want to hook up a console like the PS5 or Xbox Series X.

To make it just a tad bit more affordable, I found a decent deal at Best Buy that shaves $200 off the price of the BenQ X3000i, one of the newest gaming projectors to hit the block. If you want to go big with your favorite games, this is a great solution.

Samsung HW-Q910B 9.1.2ch Soundbar w/ Wireless Dolby Atmos: was $1,297 now $595 @ Amazon

WOAH! After a few hours of lackluster deals, I've struck some gold with this deal. It's a 9.1.2-channel soundbar with wireless rear speakers that's capable of Dolby Atmos. It's a big, big upgrade from a TV's built-in speakers and it's hard to resist at this price.

If you're going to buy one soundbar for Prime Day, make it this one! 

We're in the final hours of tracking Prime Day TV deals, and we've noticed an odd, but welcome trend — prices on some of the top deals we're tracking are dropping a little bit further.

Take the Samsung 55" QN95B QLED TV. It had been on sale for $1,294 — a $1,003 discount off its regular price. The last time we checked, it was another $10 lower, with a $1,284 price tag. Is that a big drop? No, but we'd rather save $1,013 than $1,003.

The same thing briefly happened with the Sony 55" A80K 4K OLED TV, with its price dropping to $1,048 for an additional $50 in savings. (Previously Amazon listed the set for $1,098 — a $901 discount from the regular price.) Alas, in the time it took to write this blog entry the A80K seems to have gone out of stock, but maybe check to see if it's returned before the end of the night. At either $1,048 or $1,098, it's a heck of a deal.

Earlier, we ran an article highlighting some of the favorite Amazon Prime Day deals of Tom's Guide staff. Our colleague, Henry T. Casey flagged up the LG C2 55" OLED 4K TV, normally selling for $1,799 but now available for $1.096.

Well, we just double-checked that price. And you can get the LG C2 for $1,077 — if you don't mind buying used. That sometimes happen in the later hours of Prime Day, as inventory dries up. And Amazon says that it has very few of the used 55" sets remaining, too.

• Vizio 75" MQ6 4K QLED TV: was $899 now $629 @ Best Buy

If you're having a hard time finding TVs still in stock at Amazon in the final hours of Prime Day, check out Best Buy's Black Friday in July sale, which includes discounts on TV. The Vision 75" MQ6 4K QLED TV is $270 off in a clearance deal.

In our Vizio MQ6 review, we enjoyed the color quality of the TV and the fact that we could get QLED technology at a lower price than usual. And with this sale, that price is even lower than before.

• Roku 75" Plus Series QLED 4K TV: was $999 now $799 @ Best Buy

Hi, everyone! Prime Day is officially over for another year. We've seen some epic TV deals over the last two days, and many of our favorite models are unfortunately now out of stock.

But if you still haven't scored the TV deal of your dreams, don't worry, there are still some great options available. Our best budget TV, the Roku 75-inch Plus Series QLED is $799 at Best Buy right now. This is $200 off what was already a great value TV, and you're getting a model with a huge 75-inch screen.

• Samsung 65" S95B OLED TV: was $2,999 now $1,597 @ Amazon

I can't believe this TV deal is still in stock — but the Samsung 65-inch S95B OLED TV is still $1,597 at Amazon. This QD-OLED TV has incredible picture quality and brightness, and it has good audio chops too. The only downside to the S95B that it can't produce perfect blacks. But at $1,400 off its usual price, this flaw is easy to forgive.

The newer Samsung 65-inch S95C OLED does handle blacks better, but it currently goes for $2,997 at Amazon. Ouch.

• LG 65" C2 OLED 4K TV: was $2,499 now $1,499 @ Amazon

We've covered the LG C2 OLED before, but hey, it is our choice for the best TV on the market. It delivers incredible performance all around, plus it has a sleek design, 4 HDMI 2.1 ports and it's a great gaming TV.

You can still get the awesome LG 65-inch C2 OLED TV for $1,499 at Amazon even though Prime Day is officially over. This deal does come from a third party retailer, but you can also grab it from Best Buy for $1,599 if you prefer.

• Roku Express 4K Plus: was $39 now $27 @ Amazon

Fire TV streaming devices are always hugely popular during sales events. But sadly, all Amazon's Fire TV streaming sticks are back at full price right now.

If you didn't manage to snag a streaming stick during Prime Day, I recommend grabbing one from Roku. We like Roku's streaming sticks more than Amazon's, because of Roku's excellent streaming interface. Roku also has a reduced focus on ads and doesn't push Amazon content above everything else.

Best of all, Roku's streaming devices are still available at discounted prices right now. The Roku Express 4K Plus is one of our best streaming devices, and it's currently available for $27 at Amazon. This is just above its lowest price ever of $24.

• Sony 50" X80K 4K TV: was $749 now $549 @ Best Buy

My personal biggest disappointment of Prime Day was that our best OLED TV, the Sony Bravia XR A95K, didn't hit an all-time price low. It's currently available for $2,798, which is $700 off, but its lowest price ever is $2,598.

Luckily, there are still some good deals to be found on Sony TVs. The Sony X80K is one of our best budget TVs, and the Sony 50" X80K TV is $549 at Best Buy. That's $200 off its original launch price of $749.

• TCL 65" 5-Series 4K QLED TV: was $528 now $398 @ Walmart

Yes, you read that right — this 65-inch QLED TV comes in under $400. The TCL 5-Series QLED offers Dolby Vision HDR and Dolby Atmos support. There's also a 60Hz refresh rate and a game mode for lower latency during gaming.

On Prime Day, this deal was only available to Walmart Plus members, but it looks like Walmart has opened this deal up to all customers now. I was able to add this TV to my cart as a non-member today. That makes this already great deal even better.