I've been covering Black Friday sales for 15 years — here's all the best early deals
My favorite early Black Friday deals across all major retailers
Black Friday season is here and retailers from Best Buy to Walmart are releasing new Black Friday deals by the hour with massive discounts on OLED TVs, smart home devices and even Apple's new M3 MacBooks.
I've been covering retail holidays for over 15 years and these are some of the best early Black Friday deals I've seen. That's not to say every sale that's live right now is worth your attention, but there are many deals I'd personally recommend. For instance, right now OLED TVs are on sale from $549 at Best Buy. That beats last year's pricing and it's the least-expensive starting price I've ever seen for any OLED TV.
Likewise, Apple's newly-announced M3 MacBook Pros are on sale for $100 off at Best Buy. While this is a members-only deal, it's one of the biggest dollar-off discounts I've seen on a trio of Macs that isn't due to release till November 7.
Meanwhile, Amazon announced this morning that it will officially launch its Black Friday deals on Friday, November 17. That's a full week before the official Black Friday date. Confirmed deals include up to 70% off Amazon devices and bundles, up to 44% off Ninja kitchen appliances and up to 30% off Disney/Marvel toys. That said, there are also some great deals now. For instance, every Fire TV Stick is on sale today.
Below, I'm rounding up the best early Black Friday sales you can shop. I've carefully vetted and selected these deals because they're at their lowest price ever or because I don't foresee them getting significantly cheaper in the weeks to come. So if you want to get your holiday shopping done early — here are the deals I personally recommend.
Early Black Friday sales — Quick links
- Walmart Plus: was $98 now $49/year @ Walmart
- iPhone 15 Pro: free w/ trade-in + unlimited @ Verizon
- Nintendo apparel: up to 50% off @ Target
- Croctober sale: Crocs from $9 @ Walmart
- Anker PowerCore Slim 10000: was $17 now $12 @ Amazon
- SanDisk 128GB Memory Card for Switch: was $34 now $13 @ Amazon
- Artificial Christmas Trees: deals from $25 @ Walmart
- Echo Dot Kids (5th Gen): was $59 now $27 @ Amazon
- Echo Pop w/ Sengled Smart Bulb: was $59 now $39 @ Amazon
- Amazon Echo Show 5 (3rd Gen): was $89 now $39 @ Amazon
- Blink Mini Camera (3-Pack): was $100 now $39 @ Amazon
- Fire TV Stick 4K Max (2023): was $59 now $44 @ Amazon
- Luna Adult Weighted Blanket: was $109 now $56 @ Amazon
- Seagate 1TB Storage Expansion Card: was $219 now $149 @ Best Buy
- Apple AirPods Pro 2: was $249 now $189 @ Amazon
- TCL 55" Q5 4K QLED TV: was $449 now $299 @ Best Buy
- Switch Mario Kart 8 Bundle: for $299 @ Best Buy
- Google Pixel 7a: was $499 now $374 @ Best Buy
- Apple Watch Series 8: was $399 now $299 @ Amazon
- Nectar: was $699 now $359 @ Nectar
- DreamCloud Hybrid Mattress: was $789 now $449 @ DreamCloud
- LG A2 48" 4K OLED TV: was $1,299 now $549 @ Best Buy
- Samsung Galaxy S23 FE w/ $100 GC: for $599 @ Best Buy
- LG 55" B3 OLED 4K TV: was $1,699 now $996 @ Amazon
- Galaxy Book 3 360: was $1,549 now $999 @ Best Buy
- MacBook Air 15" (M2/256GB): was $1,299 now $1,049 @ Amazon
- MacBook Pro 14 (M3/512GB): was $1,599 now $1,499 @ Best Buy
- MacBook Pro 14 (M3 Pro/512GB): was $1,999 now $1,899 @ Best Buy
- Dyson V11 Cordless Stick Vacuum: was $569 now $399 @ Amazon
Early Black Friday sales
Nintendo Apparel: up to 50% off @ Target
If you're looking for a unique stocking stuffer, Target is taking up to 50% off Nintendo apparel for men, women, and children. The sale includes t-shirts, socks, underwear, sweatshirts, and more. Pictured is the Girl's Nintendo Cat Peach T-Shirt for $12.99 (was $26).
Croctober sale: Crocs from $9 @ Walmart
October is over, but Walmart's "Croctober" sale is still going strong. The retailer is knocking up to 50% off select men's, women's and children's Crocs. After discount, deal prices start from $9. The sale includes all-terrain clogs, slip-resistant clogs, sandals, and more.
Nectar: was $699 now $359 @ Nectar
40% off Flash Sale! Our favorite value mattress is now 40% off in Nectar's annual flash sale. This short-lived sale is traditionally held in early November with prices we may not see again till next year. In our Nectar mattress review, we called the Editor's Choice mattress a tremendous value for the money. We found it's very comfortable (thanks to its five layers of memory foam) and it offers excellent pressure relief around your shoulders, hips, and back. Bonus points for offering an impressive 365-night trial and a forever guarantee. Currently, you can get the twin mattress for $359 (was $599) or the queen for $659 (was $1,099).
iPhone 15 Pro: free w/ trade-in + unlimited @ Verizon
Free Apple TV 4K! New and existing Verizon customers adding a new line can get the iPhone 15 Pro for free (up to $1,000 off) when you trade in any old phone. Note that you'll need to activate a Verizon unlimited plan to get this deal. In our iPhone 15 Pro review, we called the Editor's Choice phone a compact powerhouse. It features a 6.1-inch 2556 x 1179 OLED 120Hz display, A17 Pro chip, 48MP main camera, 12MP ultrawide camera, 12MP telephoto, 12MP front camera and USB-C connectivity. Plus, you'll get a free Apple TV 4K and 6 months of Apple One for free when you open an Unlimited Plus or Unlimited Ultimate plan.
Anker PowerCore Slim 10000: was $17 now $12 @ Amazon
The Anker PowerCore Slim 10000 is one of the best portable chargers you can buy. It's able to charge up your smartphone multiple times and the 10,000 mAh battery comes housed in a rugged casing. The lack of USB-C output is a disappointment, but it's otherwise a travel essential. And it's now on sale for just $12.
SanDisk 128GB Memory Card for Nintendo Switch: was $34 now $13 @ Amazon
Add up to 128GB of additional space to your Switch. High-speed transfer rates up to 100MB/s ensure fast game loads. And with various games demanding a sizable chunk of storage space to install, this accessory has rapidly become essential for any Switch owner.
Artificial Christmas Trees: deals from $25 @ Walmart
It's time to deck the hall! Walmart has a wide range of Christmas trees on sale from $25. The sale includes small pre-lit trees (a la Charlie Brown) as well as taller fully decorated trees. It's one of the biggest sales we've seen from any retailer. Note that Amazon has a similar sale with deals from $12, but their trees start at smaller sizes.
Price check: deals from $12 @ Amazon
Echo Dot Kids (5th Gen): was $59 now $27 @ Amazon
The Echo Dot Kids (5th Gen) comes adorned with either an owl or dragon design but otherwise, it packs all the same features as the regular Echo Dot (5th Gen). Plus, you'll get access to kid-friendly Alexa skills, parental controls and a 1-year subscription to Amazon Kids Plus which includes age-appropriate audiobooks and games.
Echo Pop w/ Sengled Smart Bulb: was $59 now $39 @ Amazon
The Echo Pop is the cheapest Alexa speaker made by Amazon, and right now you can get a Sengled Smart Bulb with it for free. In our Echo Pop review, we said the Echo Pop sounds great for a speaker of its size. It lacks the temperature and motion sensors of the Echo Dot, but the Echo Pop still allows you to set timers, control your other smart home devices, and more.
Amazon Echo Show 5 (3rd Gen): was $89 now $39 @ Amazon
Free Sengled smart bulb: The ideal smart home center piece, the Amazon Echo Show 5 crams a lot of features into a small package. Perfect as an alarm clock or a kitchen companion, you can watch videos, get news/weather updates, and take video calls in seconds. This smart display is currently $50 off, and it comes with a free Sengled smart bulb too.
Blink Mini Camera (3-Pack): was $100 now $39 @ Amazon
If you need to cover multiple rooms on a budget you can grab three Blink Minis for just $39 — $60 off the original price (just a single Blink Mini costs $35). These affordable cameras still pack a crisp 1080p resolution which makes out people and objects in motion. Notifications hit your devices within seconds and the cameras' infrared night vision mode makes it easy to see what's happening even in pitch-black rooms like a basement. Keep in mind that if you're away often and want to save recordings, you'll need to pay a subscription fee. However, they make great monitors for motion notifications and dropping into live feeds to check up on kids, pets, and even doorway activity.
Fire TV Stick 4K Max (2023): was $59 now $44 @ Amazon
The new Fire TV Stick 4K Max (2023) sports an upgraded 2GHz processor and faster Wi-Fi 6E tri-band support. You also get Dolby Vision/HDR10/HDR10+/HLG support on the video front and Dolby Digital Plus/Dolby Atmos support on the audio side. In our Fire TV Stick 4K Max review, we said it's a good streaming stick at a decent price if you use Alexa a lot, but it becomes a better bargain when it's on sale.
Walmart Plus: was $98 now $49/year @ Walmart
Save 50% Walmart Plus is a subscription service from Walmart. Priced at $98 per year (or $12.95/month), it's now on sale for just $49/year. This deal is available to new members only. Membership includes perks like unlimited free delivery on more than 160,000 items as well as fuel discounts at more than 2,000 Walmart and Murphy USA fuel stations. The latest perk includes free access to Paramount Plus at no extra cost. This offer is valid through November 8.
Luna Adult Weighted Blanket: was $109 now $56 @ Amazon
The Luna Adult Weighted Blanket is on sale at Amazon. Its hypoallergenic construction, breathable cover and medical-grade glass bead filling for even weight distribution are just some of the reasons we voted it one of the best weighted blankets. You'll need to click the on-page coupon in order to get the full discount here.
Sony LinkBuds S: was $199 now $128 @ Amazon
The Sony LinkBuds S have a lot to offer. In our Sony LinkBuds S review, we liked their active noise cancelation and ambient awareness (or transparency) modes that switch automatically based on your activity. Auto-play and auto-pause features are also on board, plus you get top sound quality and reliability in addition to Sony's awesome Headphones Connect app.
Price check: $128 @ Walmart | $128 @ Best Buy
Seagate 1TB Storage Expansion Card: was $219 now $149 @ Best Buy
The Seagate Storage Expansion Card is an officially licensed Xbox Series X accessory that increases your hard drive space by a full 1TB. This is the ideal accessory if you want to store dozens of the best Xbox Series X games on your console at once.
Price check: $149 @ Amazon
Apple AirPods Pro 2: was $249 now $189 @ Amazon
Apple's AirPods Pro 2 are back to their lowest ever price over on Amazon — and that includes the new USB-C configuration. These are some of the best wireless earbuds, with spatial audio, some of the best noise cancelation around, 6-30 hours of battery life ans Siri voice controls.
Switch Mario Kart 8 Bundle: for $299 @ Best Buy
Free Switch Online membership! It's not a major dollar-off discount, but we're still fans of this Nintendo Switch bundle deal from Best Buy. It includes the Switch console, Mario Kart 8 (full game download), and a three-month Switch Online membership. Nintendo's membership adds worldwide multiplayer to titles such as Mario Kart 8 Deluxe and Smash Bros Ultimate, as well as access to a growing library of retro classics from the NES and SNES days. It's usually $19.99/year or $7.99 for three months, so this is a great way of trying before you buy.
TCL 55" Q5 4K QLED TV: was $449 now $299 @ Best Buy
The new TCL Q5 4K QLED TV is a budget TV with plenty of great features. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get a bright QLED display for well under $500. The Q5 is a Best Buy exclusive.
Google Pixel 7a: was $499 now $374 @ Best Buy
The Pixel 7a is a great budget phone that just got cheaper at Best Buy. The phone features a 6.1-inch OLED (2400 x 1080) 90Hz display, Tensor G2 CPU, 8GB of RAM, and 128GB of storage. You also get a 64MP (f/1.89) main camera lens, 13MP (f/2.2) ultrawide lens, and a 13MP (f/2.2) front camera. In our Google Pixel 7a review, we said Google's new phone offers the most premium features out of any budget phone for your money.
Price check: $374 @ Amazon | $5/month @ AT&T
Apple Watch Series 8: was $399 now $299 @ Amazon
The Apple Watch 9 may be the new kid on the block, but the Apple Watch 8 still has plenty to offer. A similar design, the same battery life and all the same major sensors — including the skin temperature sensor. It may not have the new finger-tap gesture or the U2 ultrawide chip, but when the price is this much lower that sounds like a worthy trade-off to us.
DreamCloud Hybrid Mattress: was $789 now $449 @ DreamCloud
If you need a mattress asap — this is the best deal out there right now. The 14-inch DreamCloud mattress is one of the tallest beds we've reviewed and our favorite hybrid mattress. It features five layers that offer firm, responsive support as well as soft cushioning. In our DreamCloud mattress review, we said it's a great bed for just about anyone, but it especially shines for those suffering from hip or lower back pain. As part of its flash sale — you can get the DreamCloud Hybrid mattress twin for $449 (was $789) or the queen for $799 (was $1,282). The mattress comes with free shipping, free returns, and a 365-night home trial.
LG A2 48" 4K OLED TV: was $1,299 now $549 @ Best Buy
Editor's Choice! If you're a My Best Buy Plus ($49/year) or My Best Buy Total ($179/year) member, you can get this TV for just $549, which is an epic deal. (Sign up at Best Buy). Non-members pay $649, but remember it sold for $569 last holiday season. The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. The 48-inch model is a Best Buy exclusive.
Samsung Galaxy S23 FE: for $599 @ Best Buy
Free $100 gift card! Wedged between the Galaxy S23 and the Galaxy A54 is Samsung's latest Galaxy S23 FE. In our Galaxy S23 FE review, we said its cameras capture solid images, even in low light. We also like that it has a dedicated telephoto lens, which is hard to find on phones in this price range. It features a 6.4-inch 2340 x 1080 AMOLED 120Hz display, Snapdragon 8 Gen 1/Exynos 200 CPU, 8GB of RAM, and 128GB of storage. You also get a 50MP main (f/1.8), 12MP ultrawide (f/2.2), and 8MP telephoto (f/2.4) with 3x optical zoom rear cameras. There's also a 10MP (f/2.4) front cam.
Price match: $599 w/ $100 GC @ Amazon
LG 55" B3 OLED 4K TV: was $1,699 now $996 @ Amazon
Released in 2023, the LG B3 is a mid-tier OLED TV featuring over 8.3 million self-lit pixels for rich contrast and vibrant colors. For gamers, this TV has a 120Hz refresh rate, Game Optimizer features, and HDMI 2.1 support. Dolby Vision, HDR10, HLG, and Dolby Atmos support is also included.
Price check: $999 @ Best Buy
Galaxy Book 3 360: was $1,549 now $999 @ Best Buy
The Galaxy Book 3 360 is a capabale 2-in-1 convertible laptop with a commanding price tag. However, this early Blck Friday deal knocks it down to a more affordable price point. The config on sale a 15.6-inch 1920 x 1080 AMOLED touch display, Core i7-1360P CPU, 16GB of RAM, and a 1TB SSD. This 2-in-1 is S Pen compatible. (Pen not included).
MacBook Air 15" (M2/256GB): was $1,299 now $1,049 @ Amazon
Lowest price! There's a new MacBook Air in town. Apple's biggest MacBook Air features a large 15.3-inch Liquid Retina display (2880 x 1864), Apple's M2 chip w/ 10-core GPU, 8GB of RAM, 256GB SSD, 1080p FaceTime camera, four-speaker system with Spatial Audio, and MagSafe charging. In our MacBook Air 15 review, we called the Editor's Choice laptop a super-sized version of the 13-inch model with excellent performance, epic battery life (15 hours in our testing), and a gorgeous display.
Price check: $1,099 @ B&H Photo | $1,099 @ Best Buy
MacBook Pro 14 (M3/512GB): was $1,599 now $1,499 @ Best Buy
Editor's Choice! If you're a My Best Buy Plus ($49/year) or My Best Buy Total ($179/year) member, you can save $100 on Apple's new M3 MacBook Pro laptops. (Sign up at Best Buy). The new standard M3 MacBook Pro is up to 60% faster than the 13-inch MacBook Pro (M1) in key tasks like Final Cut Pro. If you upgrade to the M3 Pro or M3 Pro Max chipset, you get to snag this laptop in a stunning new Space Black finish with 18GB or 36GB of RAM, respectively. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M3 CPU, 8GB of RAM, and a 512GB SSD. It will release on November 7.
Price check: $1,599 @ Amazon
MacBook Pro 14 (M3 Pro/512GB): was $1,999 now $1,899 @ Best Buy
Editor's Choice! If you're a My Best Buy Plus ($49/year) or My Best Buy Total ($179/year) member, you can save $100 on Apple's new M3 Pro-based MacBook. (Sign up at Best Buy). This upgraded configuration sports Apple's blazing M3 Pro chipset. It also comes in an optional Space Black finish with 18GB or 36GB of RAM (M3 Pro Max). The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M3 CPU, 18GB of RAM, and a 512GB SSD. It will release on November 7.
Price check: $1,999 @ Amazon
Dyson V11 Cordless Stick Vacuum: was $569 now $399 @ Amazon
If you’ve been meaning to give your vacuum cleaner an upgrade, then this is the deal for you. The Dyson V11 was the first Dyson stick vacuum to feature an LCD screen. It offers up to 60 minutes of run time, plus it comes with plenty of useful tools including a crevice tool, mini motorized tool, docking station, mini soft dusting brush, stiff bristle brush, combination tool, light pipe crevice tool and low reach adapter tool.
Sign up to get the BEST of Tom's Guide direct to your inbox.
Get instant access to breaking news, the hottest reviews, great deals and helpful tips.
As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.
- Alyse StanleyNews Editor