Black Friday mattress deals 2024: the best sales picked by our experts

Nolah Evolution 15 Mattress on a stylish bedframe in a room with two large windows overlooking a garden, and a Black Friday mattress deals badge overlaid in blue

(Image credit: Nolah Mattress)

Dozens of Black Friday mattress deals are already live. There are still over two weeks to go before Black Friday 2024 officially starts, on November 29, but nearly all the leading brands are now running early Black Friday mattress sales. You’ll find all the best deals so far here, along with expert analysis as to how good each one really is, and whether we think the price will drop any further between now and Black Friday.

So far, we haven’t seen anything special: most of these early Black Friday mattress deals match every other major sale we’ve seen this year. In a few cases, the prices aren’t quite as low - which means there’s scope for them to drop a little further - but it isn’t guaranteed. In the last few years we’ve seen a couple of mattress sales that were better in early November than they were on Black Friday itself (we're looking at you, Nectar).

Still, the general trend remains that Black Friday is one of the best times of year to save money on a mattress, and the deals on this page are all good value for money. Whether you're looking for the best mattress possible or a lower-budget bargain, here’s our pick of the best mattress deals ahead of Black Friday.

Today's best mattress sales

Saatva: Save $300 on the Classic - the best mattress we've tested
DreamCloud: Up to 50% off hybrid and memory foam mattresses
Nectar: $599 for a Classic Queen
Tempur-Pedic: Up to $2,999 off orthopedic mattresses
Helix: Save 27% with code TOMS27
Casper: Up to 40% off cooling mattresses
Emma: Save up to 50% on Hybrid mattresses
Brooklyn Bedding: Save 30% on cooling mattresses

Black Friday mattress deals 2024: the best offers right now

1. Helix Midnight Luxe (queen): $2.373.33 $1,732 at Helix Sleep
Price last month: $1,780
Lowest this year: $1,614
Last year: $1,899
Likelihood of new discount: Low

Review score: ★★★★1/2
Firmness: 6/10
Best for: most people; side sleepers; back pain

The bottom line: The Helix Midnight Luxe is one of the best mattresses in the US - and with our special offer, it’s one of the few big-brand mattresses online that has a genuine discount for Black Friday. We highly recommend this high-end, medium-firm hybrid. It suits most bodies and sleeping styles, but it’s a particularly good choice for side sleepers and anyone with back pain thanks to its excellent pressure relief - we gave it 4.5/5 stars in our Helix Midnight Luxe review. Use code: TOMS27 at checkout and you’ll get a 27% discount plus a free bedding bundle worth up to $330. That makes a queen size $50 cheaper than Labor Day, and $166 lower than Black Friday last year. However, if you just want a mattress, there are better deals - the Midnight Luxe was over $100 cheaper in July, when it was sold without the bundle.

2. Nectar Classic Memory Foam (queen): $649 at Nectar
Price last month: $649
Lowest this year: $599
Last year: $659
Likelihood of new discount: Low

Review score: ★★★★1/2
Firmness: 6.5-7/10
Best for: side sleepers, couples

The bottom line: If you're looking for outstanding value at an affordable price, the Nectar Memory Foam mattress is a top choice all year round. It isn’t cheaper for Black Friday: you can buy a twin for $349 or a queen for $649 most months. But these are extremely competitive prices for a high-quality, mid-range mattress that performed well in our all tests. We think it’s the best memory foam mattress under $1,000: you get the the hug-like, cushioned comfort you expect from memory foam, with excellent pressure relief and full-body support, plus good cooling capabilities - and it’s more affordable than most of its closest rivals (with a huge 365-night trial and lifetime warranty). Could the price drop further for Black Friday? There was a flash sale at the start of November that took an extra $50 off a queen… but we don’t expect this to happen again.

3. Saatva Classic mattress (queen): $2,095 $1,695 at Saatva
Price last month: $1,795
Lowest this year: $1,695
Last year: $1,595
Likelihood of new discount: Low

Review score: ★★★★1/2
Firmness: 3/10, 7/10, 8/10
Best for: All sleepers; back pain; couples; hot sleepers; heavier bodies

The bottom line: Saatva’s superb luxury, hybrid innerspring mattress is the best mattress we’ve ever tested. It looks and feels like a high-end hotel bed, with its handcrafted finish, and got a near-perfect score in our Saatva Classic mattress review, beating the other mattresses in our rankings on comfort, support and quality. But don’t buy it in Saatva’s Black Friday Sneak Peak ‘sale’ because it’s $100 more expensive than it was on Memorial Day. The best way to get it is with Tom’s Guide’s special deal: click through from this page and the price will return to Memorial Day levels, with a twin for $995 (rather than $1,195), or a queen for $1,695 (rather than $1,795). That’s a few hundred dollars less than some of its rival luxury mattresses, such as the Tempur Adapt, and the lowest price the Classic is likely to drop to this year.

4. The DreamCloud Mattress (queen): $665 at DreamCloud
Price last month: $665
Lowest this year: $665
Last year: $665
Likelihood of new discount: Low

Review score: ★★★★1/2
Best for: Most people; hot sleepers; back and hip pain; heavier bodies

The bottom line: If you love the sound of the Saatva Classic (above) but have a smaller budget, The DreamCloud hybrid is our top alternative recommendation. All the testers for our DreamCloud mattress review loved sleeping on this hybrid, noting that while it does need a couple of weeks' breaking in, after that it's one of the comfiest beds you'll sleep on. We rate the DreamCloud as this year's best mattress in a box for all budgets, with a queen size costing $665 right now. That price has been in place since last Black Friday, thanks to a monthly DreamCloud mattress sale offering up to 50% off. Considering The DreamCloud is over $1,000 cheaper than the Saatva Classic, you're still getting a lot of mattress for your money here. The benefits are nearly as good too, with a lifetime warranty and a year's sleep trial. DreamCloud only comes with free standard shipping though – Saatva's free White Glove Delivery includes installation and the team will take away your packaging and old mattress and base. If you're looking for a plush memory foam mattress, DreamCloud offers an even cheaper option with the DreamCloud Memory Foam mattress, starting at just $299.

5. Bear Elite Hybrid mattress: twin from $1,231 at Bear Mattress - 35% off

Review score: ★★★★1/2
Firmness: 6/10 (Medium)
Today's price (queen): $1,499
Last month's price: $1,499
Last year's price: $1,614
Likelihood of Black Friday discount: High

Best for: Hot sleepers, people with lower back pain
The bottom line: Like the Saatva Classic, the Bear Elite Hybrid is available in three firmness levels so it can be tailored to any body weight and sleeping position. Testers for our Bear Elite Hybrid mattress review rated it highly for lower back support and cooling, proclaiming it the best option for hot sleepers with lower back pain. There's a good deal on the Bear Elite Hybrid this side of Black Friday, with 35% off plus two free cooling pillows. We did see a 40% discount during the Memorial Day sales, and we have a feeling Bear will reintroduce that for Black Friday. So you might want to hang on a few weeks longer. If you can't wait, a queen Elite Hybrid costs $1,499 (was $2,305) right now.
Avoid if: You want strong edge support.
Benefits: 120-night trial | lifetime warranty | free shipping

7. Avocado Green Organic mattress: twin from $1,189 at Avocado Green - 15% off
Review score: ★★★★1/2

Firmness: 7/10
Today's price (queen): $1,699
Last month's price: $1,799
Last year's price: $1,799.10
Likelihood of Black Friday discount: Medium

Best for: back sleepers, heavy sleepers
The bottom line: We reckon the Avocado Green is the best organic mattress you can buy right now. It's currently got 15% off, saving you around $100 on the usual price, which has held strong since last Black Friday. It's not the biggest discount you'll find, but if having an eco-friendly mattress, free from nasty chemicals is important to you, then it's worth the price. In our Avocado Green Organic mattress review, we praised its breathability, keeping our mattress tester cool through the night. While you can currently get a great price for the handcrafted mattress, it's possible that we'll see a bigger discount come back Friday, possibly with some free gifts chucked in for good measure.
Avoid if: You don't like a firm mattress.
Benefits: 365-night trial | 25-year warranty

8. Brooklyn Bedding Aurora Luxe Cooling mattress: twin from $839.30 at Brooklyn Bedding - 30% off
Review score: ★★★★1/2

Firmness: 2-4/10 (Soft), 4-6/10 (Medium), 7-8/10 (Firm)
Today's price (queen): $1,585.50
Last month's price: $1,685.50
Last year's price: $2,265
Likelihood of Black Friday discount: Low

Best for: Hot sleepers
The bottom line: This hybrid mattress is fantastic for hot sleepers, keeping you cool while it cradles your body and easing pressure on your joints. The optional pillow top will add extra comfort, but even without it, this mattress will keep you cozy and comforted all night long. This mattress typically sells for 20-25% off, but for Veteran's Day, the price has dropped by 30%, saving you up to $799 on this high-end mattress. We don't think this will drop a great deal more for Black Friday if at all, but if you're superstitious, you can wait for November 25.
Avoid if: You're a restless sleeper (or share a bed with one).
Benefits: 120-night trial | 10-year warranty

9. Casper Snow mattress: twin XL from $1,310 at Casper - 30% off
Review score: ★★★★

Firmness: 7/10
Today's price (queen): $2,399
Last month's price: $2,999
Last year's price: $2,999
Likelihood of Black Friday discount: Medium

Best for: Hot sleepers
The bottom line: If you're after a cooling mattress with premium comfort, the Casper Snow is for you. In our Casper Snow mattress review, we were blown away by this bed's fabulous temperature regulation and supportive structure. It's great for side and stomach sleeping, but falls down on motion isolation and edge support. If you sleep with a restless partner this may be one to avoid, but if you regularly wake up in sweats and have a generous budget, you'll love this mattress. We could see a cheaper price for Black Friday, but with 20% off, this is still a great deal.
Avoid if: You're on a budget.
Benefits: 100-night trial | 10-year limited warranty | free delivery

Black Friday mattress topper deals 2024: The best early sales

Birch manufactures some of the best organic mattresses, but you don't need a whole new mattress to add some eco-friendly comfort to your bed setup. This plush mattress topper uses a blend of cotton, wool and latex to cushion the body and cradle joints for a luxurious sleep experience. The organic materials also provide superior breathability, keeping you cool throughout the night. If you sleep very hot, you may want to consider a cooling mattress, but if you favor comfort over cooling, this is a great choice. Right now this comfy mattress topper is 25% off, which is bigger saving than the 20% we're used to seeing. Right now, you can get a queen for $374.10 (was $498.79).

If you're in the market for latex mattress topper, you can get a great deal on this all-natural topper from Brooklyn Bedding. Right now you can save 30% on the buoyant topper, which beats the 25% off deal we've seen before. As well as adding comfort to your bed, this mattress adds some pleasant breathability with holes that allow air to flow through the material. You can get a queen size for $464.34 (was $663.33). You'll get the same benefits you enjoy when buying a mattress, including 120-night trial, 10-year warranty and free shipping.

Black Friday bedding deals 2024: The best early sales

Black Friday mattress deals 2024: FAQs

When is Black Friday 2024?

This year Black Friday falls on Friday November 29, which is the day after Thanksgiving. Based on previous sales, we fully expect most of the Black Friday mattress deals to roll over to the Saturday and Sunday. Many of these will then appear in the Cyber Monday mattress deals and these will be your last chance to buy a good mattress at a much cheaper price.

After Black Friday and Cyber Monday, mattress prices start to slowly increase again until we see the arrival of the Presidents' Day mattress sales in February.

Don't forget that while Black Friday itself happens on the last Friday in November, many key mattress brands are offering their official sales now.

Is Black Friday a good time to buy a mattress?

Yes, Black Friday is the best time to buy a new mattress for less. Nearly all of the top-rated mattresses sold online and in store are discounted during the Black Friday mattress sales, with hundreds of dollars' worth of savings on offer. Some of the more competitive brands will offer money off plus free sleep gifts, such as pillows and mattress protectors.

Black Friday is without question the best time of year to buy a new mattress. The discounts can range up to 50% off, which is a significant saving on a top-rated mattress
Claire Davies, Sleep Editor

There are other times of the year when we also recommend buying a new mattress, and these include Presidents' Day in February, plus the Memorial Day mattress sales and the Labor Day Mattress sales in September. However, as good as those deals normally are, none will come close to beating Black Friday as this is when we see the biggest discounts coupled with the cheapest mattress prices.

What do we mean? You may see a 30% discount on the same mattress during Black Friday and the Presidents' Day sales. But from our experience, the base price of the mattress will nearly always be cheaper during Black Friday, so that 30% discount will save you more.

A man in a blue shirt goes mattress shopping — (Image credit: Getty)

Why are Black Friday mattress deals so popular?

Black Friday mattress deals deliver the biggest savings of the year, with potentially several hundred dollars worth of savings on some of the year's top-rated mattresses. These holiday sales are incredibly popular because they deliver such cheap prices on otherwise pricey new beds – many of them from leading sleep brands including Saatva, Casper, Purple, Nectar Sleep, DreamCloud, Avocado Green Mattress and Helix Sleep in the States.

In the UK, Black Friday mattress deals are a smaller affair yet no less beneficial to anyone shopping for a great mattress at a cheap price. In the UK we normally see Black Friday sales from Simba Sleep, Nectar Sleep, Emma Sleep, Brook + Wilde, Silentnight, Eve and REM-Fit.

Cyber Monday vs Black Friday mattress deals

Outside of the Christmas period, there are two big shopping dates left on the calendar where mattress brands and retailers launch their best sales of the year: Black Friday and Cyber Monday. Cyber Monday mattress sales take place on the Monday directly after Black Friday, so you may be wondering which is the best day for deals: Black Friday or Cyber Monday?

Black Friday and Cyber Monday sale dates

Black Friday mattress deals officially begin on Friday 29 November 2024, the day after Thanksgiving 2024. Cyber Monday mattress sales officially start on Monday 1 December 2024 and will end that same day.

The answer is simple: they are pretty much the same sale, albeit with a name change. Black Friday mattress deals roll over to Cyber Monday mattress sales, giving you one last chance to buy a great bed for a much cheaper price.

While there may be one or two deals that don't transfer across from Black Friday to Cyber Monday, the vast majority of them do. Similarly, one or two mattress brands may save a really big price drop for Cyber Monday exclusively but this is rare as most companies don't want to risk missing out on all those Black Friday mattress shoppers.

Remember, some leading mattress in a box brands launch flash sales as early as this month, and these may have bigger discounts than what we'll see in either the Black Friday or Cyber Monday mattress sales. Brands that have done this in the past include Nectar Sleep, DreamCloud and Tempur-Pedic, so bookmark this guide as we'll be updating it almost daily with the latest deals and flash sales.

Do stores have Black Friday mattress deals?

Major mattress stores always run Black Friday sales, and some of them can be as good as the deals we see online. The difference is that you'll need to travel to the store to see what discounts they are offering on which mattresses.

If you're keen to buy a mattress in store instead of online during Black Friday, we'd encourage you to ask the sales staff the following questions to make sure you are getting a good deal and fair purchasing terms:

What is the MSRP of this mattress?
What is the lowest price you have sold it for recently?
What trial period does it come with?
What is the warranty period?
What is your refund and exchange policy?
Do you offer free shipping?
Do you offer old mattress removal either for free or at a cost?
How long does this Black Friday mattress deal last for?

When do Black Friday mattress deals arrive?

The Black Friday sale starts on the last Friday in November each year, so the 2024 Black Friday mattress deals will arrive on Friday 29 November. Black Friday is immediately followed by Cyber Monday, which will land on Monday 1 December.

These sales are the best time to buy a mattress for less, and in previous years we have seen discounts ranging from 30-60% off. That can add up to several hundred dollars, and some of the mattress deals sell out quickly. Casper and Tempur-Pedic, for instance, usually sell out of their budget models on Black Friday.

However, many brands have already started to offer Black Friday mattress deals. These early deals are great if you can't wait till the end of the month.

In previous years, we have seen early Black Friday mattress deals arrive during the first week of November if not earlier. We expect the same this year
Louis Ramirez, Senior Deals Editor

However, some mattress brands choose to publish their Black Friday mattress deals as early as late October or the first week of November. These can include Flash Sales — Nectar and DreamCloud have done this in previous years — and time-limited sales to get more people to buy ahead of Black Friday.

We’ll be analyzing these mattress deals closely as and when they arrive, and only the best will be included in this Black Friday guide. Our experts will look at the mattress itself that’s on sale, then compare that sale price with how much the mattress has been selling for throughout this year and in previous years. We’ll share all of the information with you so that you can make an informed purchase.

Woman laying in bed buying a new mattress on her laptop — (Image credit: Shutterstock)

Where to find the best Black Friday mattress deals

Based on recent years, online is the best place to find the largest Black Friday discounts on mattresses. That's because online stores don't have the same bricks and mortar costs as physical shops so they can pass those savings on to you in the form of cheaper mattress prices.

However there can be up to 50+ sales running at any one time during Black Friday and through to Cyber Monday, so learning how to spot the best deals before they sell out is important.

Our mattress experts have years of shopping the Black Friday mattress sales so we can quickly spot the great deals and which ones we see every month that have just been dressed with clever marketing language as a Black Friday sale. Our editors also track the price history of every major mattress on the market, so we tell you if the sale price of a mattress is genuinely lower or not.

In no particular order, the following brands and retailers are where we normally find the best Black Friday mattress deals:

Saatva
Mattress Firm
Nectar Sleep
DreamCloud
Helix Sleep
Tempur-Pedic
Casper
Purple

Is the Bed, Bath & Beyond Black Friday sale good?

Every year there is a Bed, Bath & Beyond Black Friday mattress sale and this covers mattresses, plus bedding and accessories such as pillows and blankets. You'll find some well-known brands on sale, including Zinus, Lucid, Sealy, Serta and Beautyrest. Mnny of these mattress brands appear in the Mattress Firm sale too, as well as on Amazon, so it's good to compare deals prices across all three sites before buying.

Right now, Bed, Bath & Beyond has the best Black Friday mattress deal on the Zinus 8 Inch Green Tea Luxe Memory Foam Mattress, discounting a queen to just $156 – on Amazon it's also reduced, but only to $260. We'll be updating this page regularly with the best Black Friday mattress deals from Bed, Bath & Beyond, with savings of up to 40% on affordable mattresses in a box.

Can I get free bedding with mattresses on Black Friday?

Lots of mattress brands throw in free pillows, mattress protectors, duvets and even weighted blankets as a way to sweeten their deals. This is something we see most months, regardless of Black Friday, but during Black Friday and Cyber Monday in past years we have seen an increase in the number of free bedding gifts coupled with larger discounts on the mattresses. That’s why the Black Friday mattress sales are an excellent time to buy a new bed.

Black Friday mattress deals 2024: Shopping tips

How to choose a good mattress during Black Friday

Buying a new mattress can be intimidating. However, many bed-in-a-box companies have made the process simple. Some companies even offer white glove service and will remove your old mattress when delivering your new one.

Don't get swayed by price alone – always keep your sleep position and comfort needs in mind when buying a new mattress
Claire Davies, Sleep Editor

Keep in mind that while you may see ultra cheap deals on Black Friday, a mattress is something you will use every night of your life. In other words, if there's one item you should splurge on — a mattress would be it. (Alternatively, you can invest in one of the best mattress toppers).

That said, our favorite overall mattress comes from Nectar. The company has crafted a mattress that's both comfortable and economical. Other noteworthy brands include Saatva, Allswell, and Purple. Below you'll find our Black Friday mattress deals for these and other top-rated brands.

Things to keep in mind before you buy

Never pay full price: Black Friday and Cyber Monday are the best time to buy a new mattress or new bedding. Other holidays like Memorial Day and Labor Day pale in comparison to the Black Friday mattress sales you'll see in the coming months. In other words, rest assured you're getting the lowest price of the year.
Know your return policy: Never buy a mattress without knowing the manufacturer's return policy. On paper, it may sound like the mattress of your dreams, but it could wind up being too firm or too soft for your liking. This is even more important now that most of us are doing our shopping online. A good return policy will offer at least a 100-night trial with free return shipping and no penalty fees. Some companies will go so far as offering 18-months trials with free return shipping.

As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.

With contributions from

Jack RidsdaleSleep Deals Writer