Black Friday Roku deals 2021 — sales on Roku sticks, TVs and soundbars

Roku Streaming Stick 4K: was $49 now $29 @ Amazon
The latest (and greatest) Roku stick is already on sale, as our pick for the best streaming device overall is 42 percent off. This model adds Dolby Vision and a long-range Wi-Fi receiver, to make for better-looking streams that are more stable when you're watching further away from your router. In case Amazon's offer runs out, Best Buy and Walmart are matching this price.

Roku Streaming Stick Plus: was $45 now $29 @ Amazon
If that above model runs out of stock, you can get the previous version of that streaming device for $5 less. It's still good, but not as great.

Roku LE: $15 @ Walmart
This isn't your normal Roku Black Friday deal. Roku's rolled out a limited-time-only streaming device that's exclusive to Walmart, and it looks like a super-sale on a white version of the $30 Roku Express. If you want to put all the apps on a dumb TV, this 1080p streaming device is the best way to do it.

Roku Streaming Stick 1080p: was $49 now $44 @ Best Buy
The Roku Streaming Stick tucks easily behind your screen and provides easy access to 1080p streaming media. We include this deal mostly in case the above 4K streamers sell out (which they will).

Roku Ultra 2020: was $99 now $85 @ Amazon
The Roku Ultra is the best of the best, as its name suggests, but the discount right now is much smaller than it once was (look for it to go back to $61 or so). It supports HDR, Dolby Vision and Dolby Atmos, meaning your shows and movies will look and sound great. Plus, it's faster than every other Roku, and has the best Roku remote too. Walmart is discounting it as well, but not matching this price.

Roku Premiere: was $39 now $19 @ Best Buy
The cheapest way to stream in 4K with a Roku is currently this $20-off sale on the tiny little Roku Premiere. It even offers HDR support! Limited availability, and  deal just went out of stock at Amazon, so check back there if it goes out of stock at Best Buy.

Roku Streambar: was $129 now $79 @ Amazon
Roku's entry-level soundbar the Streambar — which we liked for its compact size and decent sound — is at its lowest price ever right now on Amazon. This is about $18 less than its previous low ($97). 

TCL 55" 4K Roku Smart TV: was $499 now $379 @ Best Buy
Upgrade your TV with this 55-inch TCL 4 Series set, complete with 4K resolution, HDR support, Roku smart TV software, and voice control. It's now $120 off at Best Buy and a great Black Friday TV deal. 

TCL 65" 4K Roku Smart TV: was $699 now $499 @ Best Buy
Upgrade your TV with this 4K 65-inch TCL 4 Series set, with has four HDMI inputs, HDR support, Roku smart TV software, and voice control support for Siri, Amazon Alexa and Google Assistant. This $200 off sale leaves you with more cash to pay for all of the increasing lot of streaming services on the market.

TCL 40" Roku TV: was $349 now $229 @ Amazon
Wanna go big screen, but stay affordable? This $120 sale helps you get a 40-inch Roku TV down to a much more affordable price. It includes three HDMI inputs, Alexa and Google Assistant support.

TCL 75" 4K Roku Smart TV: was $999 now $749 @ Best Buy
Go even bigger with this 75-inch Roku TV, which is $250 off right now. 4K HDR picture quality with four HDMI inputs and support for Apple AirPlay and Siri, Amazon Alexa and Google Assistant. 

TCL 55" 6-Series 4K QLED Roku Smart TV (2021): was $949 now $699 @ Best Buy
Brilliant mini-LED QLED performance at under $700? Yes, Black Friday always finds ways to surprise. This 6-series of TCL sets uses its AiPQ engine for optimizing color and output, and 128 local contrast control zones help you get the best contrast.

TCL 50" 4-Series 4K TV: was $499 now $359 @ Amazon
What good is a great TV if it's not big enough to fill a wall? We tested the 43-inch version of this TV and found that it offers good color fidelity and all the standard Roku treats. And now that it's $140 off? Even better.

TCL 50" 5-Series 4K QLED TV: was $599 now $449 @ Best Buy
Contrast control zones may sound like a vague term, but this 5-series 4K QLED Roku TV from TCL uses 40 of them to optimize color for truer white and black tones. 4 HDMI inputs and an integrated cable management system.

TCL 40" 1080p Roku TV: was $349 now $229 @ Amazon
If you don't need 4K streaming, than this 40-inch Roku TV is the right model for you. It's got three HDMI inputs, plus a USB port for external content or powering a streaming stick. It also supports Alexa and Google Assistant.

Hisense 65" 4K Roku TV: was $799 now $690 @ Amazon
Stream to your heart's content with this gigantic and immersive 4K TV. It offers support for Dolby Vision HDR and HDR10 video standards plus DTS Studio Sound for virtual surround sound. The 65-inch TV also sports a 120Hz refresh rate that smoothens out fast-paced scenes. 

Onn 50" 4K Roku TV: was $349 now $329 @ Walmart
It's a modest price drop, but the Onn 50-inch 4K Roku TV merits a mention in our deals coverage because it's one of the cheapest big-screen TVs you can buy. It features HDR10 support, Dolby Audio, Apple AirPlay/HomeKit/Hey Google compatibility, and a voice remote. Plus, it uses Roku's excellent software to bring you hundreds of streaming apps like Hulu, Netflix, Apple TV, and more.