Best Prime Day TV deals — top sales you can get right now

LG 42" C4 4K OLED TV: was $1,146 now $896 @ Amazon
The C4 is LG's flagship OLED TV. It's powered by LG's A9 processor and features a 120Hz panel, Dolby Vision/ HDR10/HLG support, built-in Amazon Alexa, four HDMI 2.1 ports and Apple AirPlay 2 support. It's also one of the few OLED TVs that can natively accept a 144Hz input from a PC. In our LG C4 OLED TV review, we said content looked colorful and dazzlingly bright on the new C4 series. It's the best version we've seen of the company's top-selling OLED TV range.
48" for $996
55" for $1,296
65" for $1,496
77" for $2,496
83" for $3,996

Samsung 55" S90D 4K OLED TV: was $1,799 now $1,397 @ Amazon
The S90D is one of Samsung's 2024 OLED TVs. The OLED TV features Samsung's new NQ4 AI Gen2 processor, HDR10+/HLG support, 120Hz refresh rate, four HDMI 2.1 ports, and built-in Alexa. It also offers 4K AI Upscaling to ensure all programs are crisp and sharp. On the audio front, you get Dolby Atmos and Object Tracking Sound Lite for 3D surround sound.
Price check: $1,399 @ Best Buy

Samsung 65" S90C OLED 4K TV: was $2,599 now $1,297 @ Amazon
The Samsung S90C is a slightly cheaper alternative to the S95C. However, both TVs use the same QD-OLED display and are great for gamers with low latency, HDMI 2.1 ports and support for 4K/144Hz. The only major difference is that the S95C gets brighter, which makes it a better pick for rooms with lots of ambient light. Otherwise, the S90C is an amazing value that'll save you a few hundred bucks. It packs HDR 10+/HLG support, Amazon Alexa/Google Assistant/SmartThings compatibility and built-in Alexa voice assistant. 

LG 65" B4 Series 4K OLED TV: was $2,499 now $1,296 @ Amazon
The B4 is LG's entry-level OLED TV model for 2024. This TV supports Dolby Vision, Dolby Atmos and has improved picture quality thanks to LG's A8 processor. For gamers, it features four HDMI 2.1 ports, a 120Hz refresh rate, a brightness booster and Game Optimizer Mode. 

Samsung 65" S90C OLED 4K TV: was $1,699 now $1,297 @ Amazon
The Samsung S90C is a slightly cheaper alternative to the S95C. However, both TVs use the same QD-OLED display and are great for gamers with low latency, HDMI 2.1 ports, and support for 4K/144Hz. The only major difference is that the S95C gets brighter, which makes it a better pick for rooms with lots of ambient light. Otherwise, the S90C is an amazing value that'll save you a few hundred bucks. It packs HDR 10+/HLG support, Amazon Alexa/Google Assistant/SmartThings compatibility, and built-in Alexa voice assistant. In our Samsung OLED S90C review, we said the Editor's Choice TV offers premium performance at a midrange price.

Toshiba 65" 4K Fire TV: was $419 now $339 @ Amazon
The Toshiba Fire TV is the perfect smart TV for anyone who wants a modern TV on a small budget. It supports Dolby Vision, HDR, and HDR10 content as well as DTS Virtual: X audio. In our Toshiba C350 Fire TV review, we said its color accuracy, low lag time, and responsive Fire TV operating system make it a great value for budget shoppers.

Amazon 65" Omni 4K QLED TV: was $799 now $654 @ Amazon
Unlike its predecessor, which used LED-LCD technology, this 2022 revamp sports a QLED display, which gives it a wider color gamut and uptick in brightness/contrast. In our Amazon Fire TV Omni QLED review, we said the TV is a solid pick for anyone who wants to stick within Amazon’s ecosystem. It features, HDR10/HLG/HDR10+ Adaptive/Dolby Vision IQ support, full array local dimming, and four HDMI ports (one HDMI 2.1 with eARC). You also get Alexa support baked in.

Sony 65" Bravia 7 Mini-LED 4K TV: was $1,999 now $1,598 @ Amazon
Released earlier this year, the Sony Bravia 7 Mini-LED TV takes the best of what makes Sony displays so sought-after and makes it value intensive. It's the cheapest Mini-LED in Sony's 2024 TV lineup, which makes it perfect for some incredible savings. The Bravia 7 comes kitted with an ATSC 3.0 tuner for NextGen TV access, plus support for almost all of the HDR formats, including Dolby Vision, HDR10, and HLG. 

Insignia 58" F30 4K Fire TV: was $379 now $239 @ Amazon
The Insignia F30 (2024) is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.

Hisense 58" U6HF 4K TV: was $549 now $339 @ Amazon
The Hisense U6H is an affordable Fire TV that offers top level performance. In our Hisense U6H review, we called it a stellar value and a budget TV that exceeds expectations. It offers Dolby Vision/HDR10/HDR10 Plus support, four HDMI 2.1 ports, full array local dimming, and built-in Google Assistant support/Alexa compatibility. 

Amazon Omni Series 55" 4K TV: was $549 now $369 @ Amazon
Amazon's Omni Series of TVs are a premium line of Fire TVs. The TVs include features like HDR10/HLG support, always-on mics for hands-free Alexa, and two-way video calling support. 

Vizio 50" MQX QLED 4K TV: was $629 now $448 @ Amazon
The Vizio MQX QLED TV is one of our favorite TVs. If you want awesome gaming performance on a budget, this TV has 4K/120Hz support for consoles, a 1080p/240Hz gaming mode for PC gaming, HDR10/Dolby Vision/HDR10+/HLG support and a great smart TV platform.
Price check: sold out @ Best Buy

TV sale: deals from $69 @ Amazon
Amazon has smart TVs on sale for as low as $69. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are among the cheapest TVs we've seen from Amazon with prices normally reserved for major retail holidays. 

Amazon 40" 2-Series Fire TV: was $249 now $159 @ Amazon
If you don't need 4K resolution, this 2-Series is a budget smart TV with 1080p resolution and support for HDR 10, HLG, and Dolby Digital Audio. The included Fire TV Alexa Voice Remote lets you find your favorite content, get sports scores, control smart home devices, and more with the sound of your voice.

Amazon 4-Series 43" Fire 4K TV: was $369 now $239 @ Amazon
Amazon's 4-Series of Fire TVs are a less expensive option to the Omni Series. However, they still offer features like HDR support (HDR10/HLG) and Alexa integration (via the remote control). Plus, it operates on Amazon's Fire OS, which makes streaming your favorite apps easier than ever.