Best Prime Day Fitbit deals 2023 — 3 deals I recommend

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Is Prime Day a good time to buy a Fitbit?

Fitbit Inspire 3 with Prime Day deals tag
(Image credit: Fitbit)

If you’ve been waiting for Amazon Prime Day to buy one of the best Fitbits on the market, we’ve got you covered. To save you from scrolling, we’ve found the best Prime Day Fitbit deals to shop right now. Although the two-day event is mainly on Amazon, we’ve also seen competitors drop the price of some of the popular fitness trackers to keep up. 

Right now, the best Fitbit deal is probably on the Fitbit Sense 2 for $229 at Amazon. This is Fitbit’s best smartwatch and does an awful lot more than just counting your steps and tracking your sleep. That said if you are looking for a basic tracker, the Fitbit Inspire 3 has dropped to $79 at Amazon — this fantastic little tracker has a bright, beautiful AMOLED screen, and tracks all of your key health metrics for less than $100. 

We’ll be updating this page throughout Prime Day as new sales go live. Read on to find all of the best Fitbit Prime Day deals, hand-picked by a team who reviews Fitbits for a living. 

Best Prime Day Fitbit deals 

Fitbit Sense 2: was $299 now $229 @ Amazon Price check: $229 @ Best Buy| $229 @ Walmart 

Fitbit Sense 2: was $299 now $229 @ Amazon
This advanced fitness watch has built-in GPS and can track everything from your activity and workouts to stress and your sleep. Its bands are interchangeable, so you can swap between silicone, metal or leather bands. In our Fitbit Sense 2 review, we called it a fantastic fitness- and health-tracking smartwatch.
Price check: $229 @ Best Buy| $229 @ Walmart 

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Fitbit Inspire 3: was $99 now $79 @ Amazon Price check: $79 @ Best Buy| $79 @ Walmart

Fitbit Inspire 3: was $99 now $79 @ Amazon
The Fitbit Inspire 3 is Fitbit’s budget fitness tracker, but don’t let this put you off. It’s lightweight and comfortable on the wrist, has an excellent battery life, and has a bright, beautiful AMOLED screen. In a world of huge smartwatch screens and even bigger energy prices, this affordable little tracker is perfect for those looking to take their first steps into fitness, without a huge flashy gadget on their wrist, or a huge dent in their pocket. Read our Fitbit Inspire 3 review to find out more.
Price check: $79 @ Best Buy| $79 @ Walmart

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Fitbit Luxe: was $129 now $99 @ Amazon Price check: $99 @ Best Buy| $96 @ Walmart

Fitbit Luxe: was $129 now $99 @ Amazon
The Fitbit Luxe is designed to look beautiful on the wrist, while still giving you all of the fitness tracking features you’ve come to expect from Fitbit. Although you won't find GPS or voice assistants like you might on many of the best Fitbits, the Luxe has Fitbit's Activity Zone Minutes, sleep tracking, stress management tools and up to 5 days of battery life. Read our full Fitbit Luxe review to find out more.
Price check: $99 @ Best Buy| $96 @ Walmart

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Not for you? Keep an eye on this page, as we’ll be updating it with the latest Fitbit Prime Day deals as they drop. We’ve also hand-picked some of the best Amazon Prime Day deals here. 

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Jane McGuire
Jane McGuire
Fitness editor

Jane McGuire is Tom's Guide's Fitness editor, which means she looks after everything fitness related - from running gear to yoga mats. An avid runner, Jane has tested and reviewed fitness products for the past five years, so knows what to look for when finding a good running watch or a pair of shorts with pockets big enough for your smartphone. When she's not pounding the pavements, you'll find Jane striding round the Surrey Hills, taking far too many photos of her puppy.