Best new year sales and deals — Apple Watch, OLED TVs, headphones and more
All of the best new year sales to shop
The holiday rush is over and while it may feel like things are slowing down, retailers are still in a frenzy with new year sales designed to clear out inventory.
Every year, major retailers from Amazon to Walmart offer end-of-year sales on everything from MacBooks to fitness trackers. These new year sales are an excellent opportunity to score the gift you wanted at a fraction of its price. They're also a great time to make use of that stack of gift cards you received.
Like all major retail holidays, new year sales aren't a one-day event. Many of these deals will last for the next few days. I've been covering retail holidays for 16 years. Below, I'm rounding up the best new year sales you can get on devices the Tom's Guide staff has reviewed and recommends. Current sales include up to $400 off select Apple gear, smart TVs from $64, and up to 50% off select kitchen appliances.
After Christmas sales — Quick links
- Alienware: gaming rigs from $949
- Anker: power banks just $16
- Amazon: Alexa gear from $17
- AT&T: iPhone 15 Pro/Pixel 8 for free w/ unlimited
- Best Buy: up to $400 off MacBook & iPads
- Dell: laptops from $299, desktops from $449
- DreamCloud: up to 40% off all mattresses
- GameStop: 50% off new video games
- HP: up to 74% off laptops, headsets, and monitors
- iGourmet: gifts and food baskets from $38
- Lenovo: tablets, ThinkPads, desktops from $149
- Microsoft: up to $800 off Surface, Xbox bundles, more
- Nectar: Editor's Choice mattress from $359
- Saatva: $400 off $1,000 or more
- Samsung: up to $800 off Galaxy S23 Ultra
- Target: $100 off laptops, 50% off speakers
- Verizon: iPhone 15 Pro or Pixel 8 Pro for free
- Walmart: cordless and robot vacs from $38
Best after Christmas sales
Top deals
MacBook Air 15" (M2/256GB): was $1,299 now $1,049 @ Best Buy
There's a new MacBook Air in town. Apple's biggest MacBook Air features a large 15.3-inch Liquid Retina display (2880 x 1864), Apple's M2 chip w/ 10-core GPU, 8GB of RAM, 256GB SSD, 1080p FaceTime camera, four-speaker system with Spatial Audio, and MagSafe charging. In our MacBook Air 15 review, we called the Editor's Choice laptop a super-sized version of the 13-inch model with excellent performance, epic battery life (15 hours in our testing), and a gorgeous display.
Nectar: was $699 now $359 @ Nectar
Flash sale! Our favorite value mattress is now 40% off in Nectar's latest sale. In our Nectar mattress review, we called the Editor's Choice mattress a tremendous value for the money. We found it's very comfortable (thanks to its five layers of memory foam) and it offers excellent pressure relief around your shoulders, hips, and back. Bonus points for offering an impressive 365-night trial and a forever guarantee. Currently, you can get the twin mattress for $359 (was $599) or the queen for $659 (was $1,099).
Crocs sale: Crocs from $9 @ Walmart
Editor's Choice! Walmart is knocking up to 50% off select men's, women's, and children's Crocs as part of its after Christmas sales event. After discount, deal prices start from $9. The sale is one of the biggest we've seen and includes all-terrain clogs, slip-resistant clogs, sandals, and more. In most cases, it beats the direct sale from Crocs.com, but the styles on sale are different.
Price check: 60% off select styles @ Crocs.com
Adidas sale: deals from $7 @ Amazon
The Adidas Store at Amazon is offering a wide variety of after Christmas deals on men's/women's/children's sweat pants, hoodies, socks, and more. After discount, deals start as low as $7. Note that the Adidas Store is offering an early access sale for members (it's free to join) with similar prices on different styles.
Price check: deals from $9 @ Adidas
Patagonia sale: deals from $7 @ Patagonia
Hurry! Patagonia is knocking up to 50% off select men's, women's, and children's apparel during its latest sale. The sale includes fleece jackets, hoodies, trucker hats, pants, and sweatshirts. There are also a few off-season items on sale such as shorts and t-shirts. After discount, prices start from $7 and beat similar sales at REI and Backcountry.
TVs
- Amazon: smart TVs just $69
- Best Buy: OLED TVs from $549
- Samsung: 4K TVs from $349
TV sale: deals from $49 @ Best Buy
Best Buy has smart TVs on sale for as low as $49. Keep in mind, the cheap TVs tend to be smaller, 1080p models (which are more suitable for a children's room or guest room). However, the sale also includes larger sets. These are the cheapest TV prices we've seen from Best Buy this month. Note that Amazon is offering a similar sale with prices from $69.
Price check: from $69 @ Amazon
Insignia 55" F30 4K Fire TV: was $399 now $259 @ Best Buy
The Insignia F30 is one of the cheapest 4K TVs you can buy. In our Insignia F30 Fire TV review, we called it one of the best bargain TVs around. This 4K TV features HDR10 support, DTS Studio Sound, an Alexa-enabled voice remote, and three HDMI ports. Plus, as a Fire TV, you've got easy access to all the streaming apps you could want.
Samsung 50" 4K TV: was $379 now $279 @ Best Buy
If you want to upgrade from 43-inches, but don't have the room for a massive TV, this 50-inch Samsung set is definitely worth a look. The TV has support for HDR10+ as well as Amazon Alexa and Google Assistant for hands-free controls. You'll also be able to stream content from your iPhone or iPad with Apple AirPlay 2. Plus, it has all the smart TV features you'd expect.
TCL 55" Q6 4K QLED TV: was $499 now $348 @ Amazon
Lowest price! The new TCL Q6 4K QLED TV is a budget TV with plenty of great features. It offers Dolby Vision/HDR10+/HDR10/HLG support, DTS Virtual: X audio, built-in Chromecast, and Amazon Alexa/Google Assistant compatibility. Although the display is just 60Hz natively, Game Accelerator 120 allows for 120Hz VRR at a lower resolution. You also get Dolby Atmos and eARC support.
Price check: $348 @ Walmart | $349 @ Best Buy
LG A2 48" 4K OLED TV: was $1,299 now $599 @ Best Buy
Lowest price! The A2 is LG's entry-level OLED. In our LG A2 OLED review, we said it offers a wonderfully colorful picture and fairly strong audio. It offers Dolby Vision/HDR10/HLG support, LG's webOS platform, and built-in Google Assistant/Amazon Alexa. Console gamers take note: It's a budget model, so you only get a 60Hz panel and three HDMI ports, with no HDMI 2.1 support. Otherwise, it's great for casual gaming and streaming. The 48-inch model is a Best Buy exclusive.
Mattresses
- Nectar: up to 40% off everything
- DreamCloud: hybrid beds from $449
- Saatva: $400 off $1,000 or more
Siena Mattress: was $499 now $199 @ Siena
The Siena Mattress is a very affordable memory foam mattress from the same company behind Nectar and DreamCloud. Its medium-firmness feel should suit most sleepers and we like that it has five layers of memory foam and polyfoam, with a breathable cover to help you sleep cooler at night. In our Siena Memory Foam mattress review, we said it offers excellent temperature regulation, superb edge support, and low motion transfer for a very low price. As part of its mattress sale — Siena is offering the twin for $199 (was $499), whereas the queen is $399 (was $699). You also get a 180-night trial with free shipping and returns.
DreamCloud Hybrid Mattress: was $839 now $449 @ DreamCloud
Save 40%! The 14-inch DreamCloud mattress is one of the tallest beds we've reviewed and our favorite hybrid mattress. It features five layers that offer firm, responsive support as well as soft cushioning. In our DreamCloud mattress review, we said it's a great bed for just about anyone, but it especially shines for those suffering from hip or lower back pain. As part of its flash sale — you can get the DreamCloud Hybrid mattress twin for $529 (was $839) or the queen for $799 (was $1,332). The mattress comes with free shipping, free returns, and a 365-night home trial.
Helix Midnight Mattress: was $936 now $702 @ Helix
Save 25% + free pillows! As part of its Cyber Monday deals — Helix is taking 25% off sitewide via coupon "YEAREND25". Even better, all deals come with two free pillows. After discount, you can get the Midnight (twin) for $702 (was $936) or the queen for $1,030 (was $1,332). In our Helix Midnight Mattress review, we said the hybrid mattress delivers the comfort and support you'd expect of a pricier model. It's also an excellent choice for side sleepers, with memory foam that relieves pressure by cradling pressure points along your body. Meanwhile, the mattress' coils offer a little bounce, limit motion transfer, and boost airflow to keep you cool as you sleep.
Nectar Premier Hybrid Mattress: was $1,349 now $799 @ Nectar
I've been sleeping on this bed since April and I can't recommend it enough. Nectar's 2023 mid-tier hybrid bed uses both memory foam and 8-inch innerspring coils to offer maximum comfort and support for most types of sleepers. In my Nectar Premier Hybrid mattress review, I said it offers the cradling sensation you expect from memory foam mattresses without that sinking sensation some memory foam mattresses suffer from. I weigh 240 lbs. and this mattress supports every inch of my body when I'm laying down. Nectar includes free shipping, returns, and a 365-night trial as well as a lifetime warranty. After discount, the twin costs $799 (was $1,349), whereas the queen costs $1,098 (was $1,799).
Apple
- Amazon: iPads from $399
- Best Buy: MacBooks from $1,049
- Verizon: free iPhone 15 Pro w/ trade-in
iPhone 15: free w/ Boost Infinite @ Amazon
Amazon is offering any iPhone 15 for free when you sign up for Boost Infinite. Boost Infinite is a membership plan for iPhone users. For $60/month, you get unlimited talk, text, and data. Plus, after 12 consecutive monthly payments, members can upgrade to the latest iPhone model at no extra cost. There is no trade-in requirement to join, which means you can keep your current iPhone or sell it to a third party.
10.9" iPad 2022 (WiFi/64GB): was $449 now $349 @ Amazon
Lowest price! The 2022 iPad features a large 10.9-inch (2360 x 1640) screen, A14 Bionic CPU, 12MP rear/front cameras, USB-C connectivity, and Magic Keyboard Folio ($249) support. Although it received a considerable $120 price increase from its predecessor, it's now on sale. In our iPad 2022 review, we said it delivers almost everything you could want in a modern table.
Price check: $349 @ Best Buy | B&H $419
10.9" iPad Air (WiFi/64GB): was $599 now $499 @ Best Buy
The 2022 iPad Air is powered by Apple's M1 processor, which features an 8-core CPU that delivers up to 60% faster performance than the previous-gen iPad Air. Other standout features include a 12MP ultra wide front camera that supports Center Stage and 5G support (cellular models only). The tablet features a 10.9-inch Liquid Retina display (2360 x 1640), 12MP wide (rear) camera, USB-C charging, and Magic Keyboard support. In our Apple iPad Air 2022 review, we said it sets a new standard for tablets. Note it was $479 during the flash sale, but it's still a solid deal at $499.
Price check: $499 @ Amazon
MacBook Air 15 (M2/256GB): was $1,299 now $1,049 @ Best Buy
Editor's Choice! I bought the 15-inch MacBook Air for $1,049 during Black Friday. This deal beats that price by $50. The MacBook Air 15-inch M2 is arguably the best 15-inch laptop on the market for the money. It packs a gorgeous Liquid Retina display (2880 x 1864), Apple's M2 CPU w/ 8-core GPU, 8GB of RAM, 256GB SSD, and a better six-speaker sound system than you'll find on the 13-inch model. In our MacBook Air M2 review, we called the Editor's Choice laptop an unbeatable combo of stellar performance, long-lasting battery life, and sleek design. Note: You can future-proof your laptop and get the 16GB RAM model for $1,499.
Price check: $1,049 @ Amazon | $1,099 @ B&H Photo
MacBook Pro 14 (M3/512GB): was $1,599 now $1,449 @ Best Buy
Best Buy member deal! If you're a My Best Buy Plus ($49/year) or My Best Buy Total ($179/year) member, you can score Apple's new 14-inch MacBook Pro M3 for $1,399. (Sign up at Best Buy). In our MacBook Pro 14-inch M3 review, we said it delivers blistering performance with a brighter display than its predecessor, robust graphics, and super-long battery life (17 hours with 25 minutes). If you upgrade to the M3 Pro or M3 Pro Max chipset, you get to snag this laptop in a stunning new Space Black finish with 18GB or 36GB of RAM, respectively. The base model features a 14.2-inch 3024 x 1964 Retina display, Apple M3 CPU, 8GB of RAM, and a 512GB SSD.
Price check: $1,449 @ Amazon | $1,449 @ B&H
Headphones
- Amazon: AirPods from $99
- Best Buy: up to $130 off Sony headphones
- Walmart: headphones from $20
Beats Flex Wireless Earbuds: was $69 now $49 @ Best Buy
The Beats Flex Wireless Earbuds are small, sleek headphones that offer up to 12 hours of battery life, a comfortable fit and flawless Bluetooth connectivity. You can use them with iOS, Android or PC, and you can customize the fit with four different eartip sizes. In our Beats Flex review, we said they also offer strong mics for effective call quality and Siri use, which makes them worth the price of admission.
Price match: $49 @ Amazon
Sony LinkBuds S: was $199 now $149 @ Target
The Sony LinkBuds S have a lot to offer: active noise cancelation and ambient awareness (or transparency) modes that switch automatically based on your activity backed by Sony's awesome Headphones Connect app. Auto-play and auto-pause features are on board, plus you get top sound quality and reliability.
Price check: $148 @ Amazon | $149 @ Best Buy
Bose QuietComfort Earbuds 2: was $299 now $199 @ Best Buy
The Bose QuietComfort Earbuds 2 take ANC to the next level. In our Bose QuietComfort Earbuds 2 review, we said these buds are a remarkable follow-up to their predecessors delivering better sound, call quality, and unrivaled ANC. Sound balance and noise neutralization work extremely well and battery life lasts up to 6 hours, with an extra 24 hours via the charging case.
Price check: $199 @ Amazon
Beats Studio Pro: was $349 now $179 @ Amazon
Designed to bring back that thumping bass Beats is known for, the Studio Pro come with improved active noise cancelation and boosted battery life (40 hours with ANC turned off, and 24 hours with it on). They offer spatial audio support and come with a strong brand look, but our Beats Studio Pro review found the clamping force high, which may affect comfort levels for some wearers.
Price check: $179 @ Best Buy
Sony WH-1000XM5: was $399 now $328 @ Amazon
The XM5 are Sony's premium noise-canceling headphones and our pick for the best headphones on the market. The large, over-ear cushions are incredibly comfortable and the active noise cancellation is excellent. Plus, despite ANC being a drain on battery life, these amazing headphones still give you up to 30 hours with ANC enabled. You can push that up to 40 hours of battery life with ANC turned off. Note that Walmart offers the lowest price, but it's sold via a third-party seller.
Price check: $329 @ Best Buy | $328 @ Walmart
Bose QuietComfort Ultra Headphones: was $429 now $379 @ Best Buy
The QC Ultra Headphones replace the Bose 700 as the new flagship model, and combine class-leading ANC with intuitive features and universal spatial audio to deliver one of the most engaging, peaceful listening experiences money can buy. This $50 price drop is a great saving on the best noise-canceling headphones money can buy.
Price check: $379 @ Walmart | $379 @ Amazon
Gaming
- Switch games: deals from $14 @ Best Buy
- Xbox: up to 25% off games + accessories @ Amazon
- PS5 games/accessories: deals from $19 @ Target
Switch games: deals from $14 @ Best Buy
From Luigi's Mansion 3 to Super Mario Odyssey, Best Buy is taking from $10 to $20 off a small selection of games. (Most games are $20 off). The sale also includes titles such as Mario + Rabbids Kingdom Battle, FC24, Crash Bandicoot 4, and more. Note that Amazon and Target are offering similar sales, but with different titles.
Price check: from $19 @ Amazon | from $19 @ Target
PS5 games/accessories: deals from $19 @ Target
50% off! As part of its post Christmas sale, Target has select PS5 games and accessories on sale from $19. The sale includes titles such as Madden 24, Star Wars Jedi: Survivor, and more.
Nintendo Switch (Mario Kart 8 Bundle): $299 @ Best Buy
One of the best Cyber Monday Nintendo Switch deals is this Mario Kart 8 Bundle for $299 at Best Buy. You get a Nintendo Switch console, a digital copy of the full Mario Kart 8 Deluxe game and three months of Switch Online membership. This is a pretty great package and it costs the same as the console standalone right now.
Price check: $299 @ Walmart | $299 @ Amazon
Xbox Series X: was $499 now $399 @ Best Buy
The Xbox Series X is Microsoft's flagship console. It features 12 teraflops of graphics power, 16GB of RAM, 1TB SSD and a Blu-ray drive. It runs games at 4K resolution and 60 frames per second with a max of 8K at 120 fps. The Editor's Choice console represents the pinnacle of Microsoft's gaming efforts.
Price check: $399 @ Amazon | $399 @ Walmart
Appliances
- Best Buy: up to $200 off small kitchen appliances
- Samsung: cordless vacs from $199
- Walmart: appliances/kitchenware from $24
Sur La Table 4-in-1 Air Fryer: was $79 now $44 @ Target
The Sur La Table 4-in-1 Air Fryer lets you fry, bake, roast, and broil all at the touch of a button. It has 8 built-in presets, so it can make a home chef out of anyone. The large window in front of the 5-quart basket allows you to keep tabs on your meal throughout the cooking process.
Price check: $44 @ Amazon
iLife V3s Pro: was $159 now $119 @ Amazon
Our favorite budget robot vacuum is even cheaper thanks to a new year deal at Amazon that drops the iLife V3s Pro's cost to less than $120. This model stands out for its excellent performance on hardwood floors and its ability to clean up pet hair. Be sure to check the coupon box before checkout to get this limited-time discount.
Chefman Turbofry Digital Air Fryer: was $139 now $113 @ Walmart
The Chefman TurboFry Air Fryer is has two 4.5 quart non-stick baskets that let you cook double the dishes to crispy perfection. Its temperature can be adjusted from 200F to 400F and an LED reminder tells you exactly when it's time to give your food a shake to ensure even cooking. Plus, its removable components are all dishwasher-safe.
Price check: $113 @ Amazon
Shark NV360 Navigator Lift-Away Deluxe Vacuum: was $199 now $159 @ Target
This multi-functional vacuum can transform from an upright to a handheld in no time. It's powerful enough to tackle carpets and bare floors and superb for pet hair pick-up. Its swivel steering makes it easy to maneuver in and out of tight spaces, in corners, around furniture.
Price check: $159 @ Amazon
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As deals editor-in-chief at Tom’s Guide, Louis is constantly looking for ways to avoid paying full price for the latest gadgets, appliances, and apparel. With over 10 years of deals-hunting experience, Louis price checks against multiple retailers and searches high and low for the best deals to bring readers. He's also always on the look out for the best coupon codes to use when shopping. A born-and-bred New Yorker, Louis is also an avid swimmer and marathoner. His work has appeared on Gizmodo, CNET, and Time Out New York.