Rich Woodbridge

Rich Woodbridge, who holds an MBA from UCSD, owns and operates McCollum Orchards, a 100-acre organic fruit, vegetable and flower farm that has been family-owned since 1827.  He has a background in corporate market research — testing and developing consumer products in several industries, from sustainable energy technologies to farm and gardening equipment in the U.S. and internationally.  When not in the field, Rich connects farmers to the latest research, methods and technology as an agricultural business educator for New York’s cooperative extension service.