Jeff Parsons
Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialing into the zeitgeist of the day’s tech news and poring over the latest technical details to discover the best features of the newest products. A tech journalist for over a decade, he has traveled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the UK’s biggest news sites: Metro.co.uk and the Daily Mirror, producing podcasts, videos and weekly columns on all things tech. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long fighter jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can be found out for a run trying to shave precious seconds off his PB or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons
Best Buy has a huge sale this weekend — 15 best deals I recommend
By Jeff Parsons last updated
Best Buy has cut prices on gadgets from Apple, Samsung, Asus and more this weekend, so we've rounded up the best deals.
E-bike maker VanMoof declares bankruptcy — how to make sure your bike doesn't get bricked
By Jeff Parsons last updated
Trailblazing Dutch e-bike company has announced it's gone bankrupt, which has a knock-on effect on anyone that owns one of its bikes.
How to set up a training plan on your Coros Vertix 2
By Jeff Parsons published
Here's how to set up a training plan on your Coros Vertix 2 and get the most out of the rugged adventure watch
I ditched the Apple Watch Ultra for the Coros Vertix 2 — here’s what happened
By Jeff Parsons published
Here's what you learn about smartwatches when you swap the Apple Watch Ultra for the Coros Vertix 2 for a week
Google Bard AI just got 4 big upgrades — here’s what it can do now
By Jeff Parsons published
Google Bard has launched 4 new features as the AI chatbot also goes live for users in Europe and Brazil
The Ativafit adjustable dumbbells got me really pumped for my workouts
By Jeff Parsons last updated
Available in two different sizes, the Ativafit adjustable dumbbells aren't cheap, but there's lots of weight on offer to help you build strength long-term.
Game on! Microsoft Xbox Series X hits lowest price on Prime Day — but not from Amazon
By Jeff Parsons published
The Xbox Series X is down to its lowest price on Prime Day — but the deal doesn't come from Amazon
Fitbit Charge 5 update is bricking the fitness tracker — what you need to know
By Jeff Parsons last updated
Fitbit Charge 5 owners are flocking to the company's forums to report the latest firmware upgrade is bricking their devices.
Hurry! Zelda: Tears of the Kingdom is only $51 right now for Prime Day
By Jeff Parsons published
The Legend of Zelda: Tears of the Kingdom has received its biggest ever price cut thanks to Prime Day.
Forget Amazon — Best Buy has a way better Google Pixel 7a deal with $100 off
By Jeff Parsons published
Amazon Prime Day may be full swing, but there's an excellent Pixel 7a deal available right now at Best Buy.
I can’t believe you can snag this 24-inch Prime Day TV deal for just $65
By Jeff Parsons published
The Insignia Class F20 Smart TV is a perfect low-cost option if you need a second screen around your apartment — and it's now $55 off.
The Zenfone 10 makes me want to ditch the iPhone — here’s why
By Jeff Parsons published
The iPhone 13 mini is dead and if you want a powerful, compact phone it's time to ditch Apple for Asus
Google’s plan to train its AI now includes the entire public internet
By Jeff Parsons published
Google has updated its privacy policy to clarify it wants to use publicly available information on the internet to train its suite of AI tools.
3 billion Chrome users are about to get these big upgrades
By Jeff Parsons published
Google's Privacy Sandbox project rollout is starting now and Chrome users will see a non-skippable prompt appearing soon.
Apple Vision Pro production reportedly cut by more than 50% — what we know
By Jeff Parsons last updated
Apple has reportedly cut shipment targets for the Vision Pro headset after production bottlenecks at its Chinese manufacturer.
YouTube testing 'three strikes' rule to block users with ad blockers
By Jeff Parsons published
YouTube has started serving warnings to those using the platform with ad blockers enabled, threatening to cut them off from accessing videos
Bing with ChatGPT now produces AI–generated shopping guides for you
By Jeff Parsons published
Buying guides and reviews generated by ChatGPT will now show up in Bing search results and on the Edge browser.
Apple Watch Ultra 2 reportedly coming this fall — here's what we know
By Jeff Parsons published
The Apple Watch Ultra 2 has been tipped for a 2023 release alongside the forthcoming iPhone 15 series
I turn off every Apple Watch fitness notification — here’s why
By Jeff Parsons published
Fitness wearables like the Apple Watch deliver a constant stream of notifications to keep you on track. I turn them all off.
How to highlight text and make notes on your Kindle
By Jeff Parsons published
Knowing how to highlight text and make notes on your Kindle edges the digital device even closer to a physical book
Your HomePod will start getting much more useful thanks to iOS 17
By Jeff Parsons published
iOS 17 will bring the option for users to ask Siri to play content from their iPhone or iPad directly through a linked HomePod speaker.
The iPhone 15 needs this one feature for me to upgrade
By Jeff Parsons published
Rumors claim the iPhone 15 will limit its display to 60Hz and in 2023, that's just not good enough anymore.
How to sync Fitbit with an Android phone
By Jeff Parsons published
Quickly learning how to sync Fitbit with and Android phone will help you make sure your Fitbit tracker or smartwatch stays updated
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