Jeff Parsons
Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialing into the zeitgeist of the day’s tech news and poring over the latest technical details to discover the best features of the newest products. A tech journalist for over a decade, he has traveled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the UK’s biggest news sites: Metro.co.uk and the Daily Mirror, producing podcasts, videos and weekly columns on all things tech. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long fighter jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can be found out for a run trying to shave precious seconds off his PB or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons
I just went swimming with these smart googles — here’s what happened
By Jeff Parsons published
Can smart goggles improve your swimming? Let’s dive in and find out
Amazon Echo Show 8 is a staggering $80 off in Black Friday sale
By Jeff Parsons published
Amazon has launched its Black Friday deals full force and included an $80 price drop on one of its best smart displays, the Echo Show 8 (2nd gen).
My favorite smart coffee mug is on sale for Black Friday — and it’s a game changer
By Jeff Parsons last updated
The popular Ember smart mug is one of my favorite gadgets and is on sale at Amazon now ahead of Black Friday
Amazon set to ditch Android in ‘all devices’ — it's starting with Fire TV and Echo Show
By Jeff Parsons last updated
Amazon is reportedly developing a new web-first operating system codenamed "Vega".
Black Friday iPad deals — 5 early sales I recommend right now
By Jeff Parsons published
Black Friday deals have kicked off, and you can save some serious money on iPads.
Nintendo Switch 2 report drops big hints about Nvidia hardware for next console
By Jeff Parsons published
Nintendo Switch 2 looks likely to benefit from another custom Nvidia Tegra chip.
iPad 2024 lineup just tipped for complete revamp
By Jeff Parsons last updated
Apple hasn't released a new iPad all year but rumors are strong the entire lineup will be refreshed in 2024.
How to watch Apple’s 'Scary Fast' October event — and everything to expect
By Jeff Parsons last updated
Apple has announced its Scary Fast October 2023 event, here's all the details on start times and likely product announcements.
I just learned this quick tip to make reseeding your lawn much easier
By Jeff Parsons published
Planting grass seed is made much harder with hungry birds around — this neat trick is how I'm going to deal with them
Score the iRobot Roomba i4 EVO for just $209 thanks to this pre-Black Friday sale
By Jeff Parsons published
The iRobot Roomba i4 EVO robot vacuum is nearly half off in this excellent early Black Friday sale.
An AI just whupped a human at Street Fighter — is this the beginning of the end?
By Jeff Parsons published
Researchers from Singapore have created a new piece of AI software trained on Street Fighter 2: Championship Edition
32-inch iMac with mini LED display tipped to arrive in 2025 — and it’ll be expensive
By Jeff Parsons published
Apple could be working on several new iMac upgrades for 2024 and beyond, according to analyst predictions.
I ran a 10K with the Apple Watch Ultra 2 and Coros Pace 3 — and this watch was better
By Jeff Parsons last updated
Here's what happened when we pitched two of 2023's newest smartwatches against each other for a 10K.
Elden Ring drops to $44 in early Black Friday deal — and I can’t justify not buying one of the best games ever
By Jeff Parsons published
Elden Ring was undoubtedly 2022’s game of the year, and if you missed it before, you can get it cheaper now.
Forget scrolling Amazon — our Prime Day AI deals bot finds the best sales for you
By Jeff Parsons published
Keeping up with all the Prime Day deals can be tough so we've created an AI deal bot to help out
Google Pixel 8 and Pixel 8 Pro preorders — everything you need to know
By Jeff Parsons last updated
Want to know how to get your hands on one of the new Google phones? Here's the Google Pixel 8 preorder info you need to konw
Pixel 8 and Pixel 8 Pro colors — here are the options you can buy
By Jeff Parsons published
The Pixel 8 and Pixel 8 Pro colors give you plenty of choices. Here's everything you need to know about color options for Google's latest phones.
I’ve been using Apple’s FineWoven iPhone 15 Pro case for a week — and I get the backlash
By Jeff Parsons published
Apple's FineWoven case is the company's new sustainable sheath for the iPhone 15, but critics aren't impressed.
Apple Vision Pro low-cost model may be cancelled — and that's a mistake
By Jeff Parsons published
Analyst Ming Chi-Kuo has claimed Apple is nixing its plans for a future cheaper version of the Vision Pro headset.
Apple Watch Series 9 has a secret upgrade that I’ve just discovered
By Jeff Parsons published
The Apple Watch Series 9 and Apple Watch Ultra 2 have both been given a spec bump that Apple failed to mention when it showed off the new smartwatch models.
Windows 11 Copilot just got a release date — here's what it can do
By Jeff Parsons published
Microsoft confirms its Copilot AI assistant will make its public Windows 11 launch next week
There’s only one product I want from Amazon — and it’s long overdue
By Jeff Parsons last updated
It's definitely time for a new Kindle Oasis. Here's why.
Amazon event biggest announcements — new Alexa, Fire TV, Echo Show, Ring cameras, eero and more
By Mike Prospero published
Amazon has unveiled its fall 2023 product line-up including new Echo and Fire TV devices. Here's everything Amazon announced at its event.
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