Jeff Parsons

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UK Editor In Chief

Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialing into the zeitgeist of the day’s tech news and poring over the latest technical details to discover the best features of the newest products. A tech journalist for over a decade, he has traveled around the world testing and reviewing any gadget he can get his hands on.

Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the UK’s biggest news sites: Metro.co.uk and the Daily Mirror, producing podcasts, videos and weekly columns on all things tech. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long fighter jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.

When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can be found out for a run trying to shave precious seconds off his PB or lifting weights in a vain attempt to offset the ageing process.

Latest articles by Jeff Parsons

Amazon reveals brand new Echo Spot — and it's already discounted for Prime Day

By Jeff Parsons published 8 July 24

Amazon has unveiled a brand new Echo Spot with a variety of custom clock faces and a price discount for Prime Members.

Smart Home

I used this $80 Bluetooth keyboard for a week and it's a game-changer

By Jeff Parsons published 29 June 24

Logitech has launched a new ultra-portable Bluetooth keyboard that can pair with, and switch between, 3 separate devices.

Computing Peripherals

Amazon Prime is giving away 15 PC games for free — including one of the best Star Wars titles ever made

By Jeff Parsons published 28 June 24

In the run up to Prime Day, Amazon is offering 15 PC games for free — including Knights of the Old Republic 2.

Gaming

Avengers: Endgame Thanos snap scene, Frodo from Lord of the Rings and Meg Ryan in When Harry Met Sally

13 best movie moments of all time — here’s our favorites

By Dave Meikleham last updated 25 June 24

We're hugely passionate about cinema here at Tom's Guide, and some of our team have broken down the movie moments that mean the most to them.

Streaming

Apple just became first company ever charged with violating EU’s new pro-competition law

By Jeff Parsons published 24 June 24

The EU has informed Apple the App Store rules are in breach of the Digital Markets Act by imposing unfair restrictions on developers.

Mobile Apps

The Logitech Keys-To-Go 2 is a new ultra portable keyboard with a gigantic battery life

By Jeff Parsons published 19 June 24

Logitech has updated the decade-old Keys-To-Go portable keyboard with a new design and a stellar 36-month battery life.

Computing Peripherals

Visual Look Up on iOS used outside to identify plants

This AI-powered iPhone feature will identify flowers for you — and I'm hooked

By Jeff Parsons published 18 June 24

I'm obsessed with this flower-finding iPhone feature that turns any outdoor walk into a mix of Pokémon Go and botany class.

Outdoors

Chrome on Android is rolling out a useful new feature — this'll save you time

By Jeff Parsons published 17 June 24

Chrome on Android is getting a new feature that'll read the contents of a webpage to you.

Mobile Apps

AirPods Pro 2 get 3 big upgrades courtesy of iOS 18 — here's what's coming

By Jeff Parsons published 11 June 24

The AirPods Pro 2 are set to get a bunch of free upgrades when Apple's iOS 18 hits iPhones later this year.

Airpods