Jeff Parsons
Jeff is UK Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent. Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialing into the zeitgeist of the day’s tech news and poring over the latest technical details to discover the best features of the newest products. A tech journalist for over a decade, he has traveled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the UK’s biggest news sites: Metro.co.uk and the Daily Mirror, producing podcasts, videos and weekly columns on all things tech. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long fighter jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can be found out for a run trying to shave precious seconds off his PB or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

YouTube's next big upgrade is right around the corner — here's what we just learned
By Jeff Parsons published
YouTube is reportedly working on a new premium feature that will allow users to adjust the audio quality of videos you're watching.

Apple Watch Ultra 3: All the rumors you need to know
By Alan Martin last updated
The Apple Watch Ultra 3 will likely arrive in September 2025 with notable improvements. Here's everything we know about potential specs and features for this next-gen smartwatch.

Nintendo Switch 2 rumored release window and launch games tipped by leaker — here's what we know
By Jeff Parsons published
New leaks have tipped the Nintendo Switch 2's release window alongside some excellent third party launch games.

Hurry! The epic LG C4 OLED TV just got a huge price cut at Amazon
By Jeff Parsons last updated
One of LG's best OLED TVs has just been given a massive price cut at Amazon and if you're a gamer this isn't a deal you should miss.

Holy smokes! The MacBook Air M3 just fell to its lowest ever price at Amazon
By Jeff Parsons published
Apple's MacBook Air M3 may have been overshadowed this week but it's still an incredibly capable laptop that just got a massive discount at Amazon.

MWC 2025 live — all the biggest tech and gadget news
By Jeff Parsons last updated
The latest and greatest tech announcements from the Mobile World Congress show floor in the heart of Barcelona.

Nothing Phone 3a revealed in full ahead of launch — and it steals a big feature from iPhone 16
By Jeff Parsons published
Nothing's upcoming Phone 3a and 3a Pro have been revealed ahead of the launch at MWC with a hardware feature borrowed from the iPhone.

iPhone 16e is missing this one crucial feature — and it could be a deal breaker for me
By Jeff Parsons published
Apple has stripped MagSafe compatibility from the newly-announced iPhone 16e and that could be a major turn off for buyers.

Grok 3 AI model unveiled with '10x more power' than Grok 2 — what you need to know
By Jeff Parsons published
Elon Musk's xAI has announced Grok 3 is its new flagship model and is 10 times more powerful than the existing Grok 2.

Listen up! Here's the best Presidents' Day Sonos deals you can buy right now
By Jeff Parsons published
Sonos speakers, soundbars and headphones are all getting price cuts for Presidents' Day weekend and I've found the best deals so far.

You can buy a $12,000 Valentine's Day iPhone 16 Pro Max now — here's all the reasons you shouldn't
By Jeff Parsons published
Luxury phone maker Caviar has unveiled a $12k jewel-incrusted iPhone 16 Pro Max which you probably don't need to buy for your loved one.

Holy smokes! Google Pixel 9 Pro just dropped to lowest price ever at Amazon before Presidents' Day
By Jeff Parsons published
Google's excellent Pixel 9 Pro is down to its lowest ever price at Amazon again.

Major OnePlus leak claims OnePlus 13 Mini is actually OnePlus 13T — here's the specs
By Jeff Parsons published
The OnePlus 'Mini' is likely to launch in April if a leaked company roadmap is to be believed.

Google Photos will soon make clearing your pictures way easier — here’s how
By Jeff Parsons published
Google Photos is set to expand its customization options to help Android users clear their clutter, but no word on an iOS option yet.

Meta acknowledges 'critical risk' AI systems that are too dangerous to develop — here's what that means
By Jeff Parsons published
According to a policy document, there are some scenarios where Meta feels AI systems are just too risky to be worked on.

iPhone SE 4 just appeared in leaked video — see it from every angle
By Jeff Parsons last updated
The iPhone SE 4 is tipped to arrive later this year and a dummy unit video gives us a good idea of what to expect.

ChatGPT went down — full timeline as major outage hit users worldwide
By Jeff Parsons last updated
Multiple reports cited ChatGPT's service experiencing a major outage across its userbase on January 23, 2025.

Forget Samsung S25 Edge — this leaked image allegedly shows the iPhone 17 Air
By Jeff Parsons published
A leaked image allegedly showing the iPhone 17 Air has surfaced online and, if accurate, shows a major design change.

Google Pixel 11 Pro leaks on the day Samsung set to unveil Galaxy S25 Ultra
By Jeff Parsons published
The Samsung Galaxy S25 will appear later today but Google is already planning for its 2026 Pixel line-up.

The Nintendo Switch 2 is arriving in a different era for gaming — but it’s still a winning formula
By Jeff Parsons published
The Nintendo Switch 2 is launching in a year packed with great gaming handhelds but Mario & Co still have that secret sauce.

Nintendo Switch 2 unveiled in official video — here's what we know
By Jeff Parsons published
After months of speculation the Nintendo Switch 2 has finally been unveiled in a video posted online by Nintendo

Nintendo's Alarmo smart clock will hit retailers in March — no membership needed this time
By Jeff Parsons published
Nintendo's Alarmo clock will be coming to selected retailers in March 'while supplies last'.

Hurry! iPad mini 7 slashed to $399 at Amazon right now — lowest ever price
By Jeff Parsons published
Apple's iPad mini 7 is the company's newest tablet and it just fell to an all-new lowest price at Amazon in a sale that beats what we saw during Black Friday.
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