1. Go to Amazon Prime
2. Select: Start your free trial
3. Follow the instructions
4. Start browsing deals
It's a new year, which means fresh Amazon Prime Day sales to look forward to in Australia! While it's too early to know precisely when the next Prime Day sale will be held, our many years of covering these events lead us to believe the first one of 2025 will take place sometime in July.
Of course, that likely won't be the only Prime-exclusive sale event of 2025 — the last two years have seen a second big Amazon sale arrive in the weeks leading up to Black Friday, known as Prime Big Deal Days.
As always, we expect these sale events to bring incredible discounts on a wide variety of products over multiple days, with big savings on items like Kindle ereaders, streaming devices, headphones, robot vacuums, coffee makers, security cameras and much more.
Amazon's next Prime Day sale will be exclusive to Prime members, so you'll need an active Amazon Prime subscription during the sale period. If you've never been a member before, you're in luck — Amazon Prime is free for the first 30 days.
If you've never taken part in the Prime Day sale before, you can read all about it below. We've also taken the liberty of offering some advice on finding the best deals during the sale period.
Frequently asked questions
When is Prime Day 2025?
In Australia, the first Prime Day sale of 2025 will likely take place in July, as has been the case for the last few years. A second Prime-exclusive sale is also expected to take place in October, dubbed Prime Big Deal Days.
What is Prime Big Deal Days and when is it?
Amazon's Prime Big Deal Days is the online retailer's second Prime-exclusive sales event that's held each year, previously known as the Big Smile Sale. Typically, the Prime Big Deal Days sale takes price around October just weeks out from Black Friday.
Can I get a free Amazon Prime membership?
As the name implies, Prime Day deals are exclusive for Amazon Prime members only. That said, those who aren't already members can still take part in Prime Day sales by signing up to Amazon AU's free 30-day trial. Once you've made your purchases, you can simply cancel Amazon Prime or let it continue for AU$9.99 a month or AU$79 a year.
Tips for finding the best Prime Day deals
Price check everything:
With that in mind, we're of the opinion that you should always shop smart — some sellers on Amazon may try to exaggerate their deals, which is why you should get into the habit of using a site called CamelCamelCamel to check your desired item's price history. Here's a detailed guide on using CamelCamelCamel to save money on Amazon.
Additionally, you can also install a Chrome extension called Camelizer which you can click on to bring up the price history of almost any Amazon product you happen to be viewing.
Watch out for shady reviews:
While Amazon has gotten good at picking out and removing bogus reviews from product listings, the vast number of items sold on the site makes it difficult to ensure that every review is legitimate.
Because of this, we recommend using Fakespot to analyse the quality and legitimacy of reviews on any Amazon product page, offering a letter-based grade to give you an idea of whether said products reviews are mostly real or mostly fake.
Additionally, the website ReviewMeta can be used to scope out suspicious terminology or repeated phrases that many fake reviews tend to use, offering either a passing of failing grade for you to consider.
Alexa and Prime Day deal alerts
Alexa shopping has been around for quite some time. During Prime Day, Alexa can even tell you of the day's best deals. However, a new feature lets Amazon's digital assistant notify Prime members of upcoming deals on products they wish to track. You'll need to have a newer generation Echo smart speaker or smart display to use this perk. Nevertheless, it could be a cool perk for existing Prime members during Prime Day. Here's how to have Alexa notify you of upcoming deals.
