Black Friday mattress sale 2024 in Australia: best early deals from major bed retailers

Bed with white pillows and striped duvet with Tom's Guide Black Friday badge on bottom right corner
(Image credit: Future / Pexels)

While you can't put a price tag on a good night's sleep, some of the best mattresses can cost a pretty penny. That's why shopping for a new mattress or bed frame can be worth doing when major sales events are around the corner — especially a mammoth sale like Black Friday 2024.

We're only a week away (!) from the sale kicking off, so there's never been a better time to prepare before shopping for your next bed frame, mattress or bedding. Some of the most popular mattresses nowadays come from bed-in-a-box retailers, like Koala, Ecosa and Eva.

These mattresses are come shrink-wrapped and delivered right to your door. Plus, most retailers let you try them out in the comfort of your own home in the form of a risk-free trial, which can last anywhere between 30 nights to a full year. And if you're not happy with the mattress, you can organise for it to be sent back at no extra cost to you and receive a full refund.

Some retailers even offer a range of bedroom furniture and bedding alongside their mattress lineup. Plus, retailers typically offer site-wide discounts during the entirety of Cyber Weekend, meaning you could revamp your bedroom, the guest bedroom or your kids' room for a whole lot less. Brands may even offer free bedding, like pillows or mattress protectors during Black Friday sales too, as a promotional bundle when you purchase a mattress or bed frame.

So if you're looking to maximise your savings, now is the perfect time to purchase a new mattress, as early deals have landed across some of the top bedding retailers. You can scroll on to check out our handpicked best deals we've seen so far, but you may want to bookmark this page as we'll be constantly updating it with brand new bed deals as they appear over the next week.

Black Friday mattress deals: popular retailers quick links

Best Black Friday mattress deals

Valmori | AU$400 off all mattresses, AU$100 off toppers and more
Valmori | AU$400 off all mattresses, AU$100 off toppers and more: at Valmori Home Collection

Save big during new bed-in-a-box brand, Valmori's Black Friday sale. You can slice AU$400 off all mattresses, including the Hybrid II, was AU$1,200 now AU$750 for a queen. Plus, you can knock AU$100 off all mattress toppers, and AU$30 off a second item.

Koala | Up to 30% off storewide
Koala | Up to 30% off storewide: at Koala - AU

Right now, Koala is offering discounts of up to 30% off storewide, with its famous Koala Mattress available from just AU$850 AU$680 for a single. Additionally, sofa beds are up to 25% off and bed bases are also discounted by 25%. Mattresses include 120-day money-back guarantee.

Emma Sleep | Up to 60% off mattresses
Emma Sleep | Up to 60% off mattresses: at Emma Sleep

In need of a new bed? Emma mattresses promise to support weight evenly so your posture is maintained through the night, reducing aches and pains. Right now, you can save up to 60% off all Emma mattresses thanks to this awesome Black Friday deal. Emma Sleep is also giving customers free inclusions on selected purchases, like discounted pillows, mattress toppers and more. Mattresses include 100-night money-back guarantee.

Eva | Up to AU$375 off on mattresses and more
Eva | Up to AU$375 off on mattresses and more: at Eva Home

Eva is currently offering up to a huge AU$375 discount on its Comfort Classic Mattress, meaning you can get a Queen size for just AU$1,200 AU$825. Additionally, its Premium Adapt Mattress has received an AU$250 discount, while its Bed Frame and Everyday Sofa are all individually discounted. Mattresses include 365-day money-back guarantee. We've reviewed the Eva Premium Adapt mattress and rate it highly too.

Ecosa | Up to 35% off mattresses, furniture, sofa beds and bedding
Ecosa | Up to 35% off mattresses, furniture, sofa beds and bedding: at Ecosa

Aside from offering a modest 30% off on its Pure Mattress, Ecosa is also discounting everything else on its site, with up to 35% off if you spend AU$2,000 or more. There's bed frames, sofa beds, baby cot mattresses, pillows and so many more bedding-related items to shop for less. Ecosa offers a 100-night trial for its mattresses and a 15-year warranty.

Origin | Up to 30% off on mattresses, pillows, bed frames and more
Origin | Up to 30% off on mattresses, pillows, bed frames and more: at Origin Mattress Australia

Origin is slicing 30% off this Black Friday, but there's a catch. You'll need to be a member to save 20% off most items, and that extra 10% off is exclusively for the Origin Hybrid Pro Mattress & Timber frame bundle. Hopefully, this added discount reaches other products in Origin's lineup on Black Friday proper.

Black Friday mattress deals: FAQs

When do Black Friday mattress sales start in Australia?

Black Friday 2024 lands on November 29 this year, followed by Cyber Monday on December 2. While the sale takes place over the four-day period, the big hitters in the mattress world — think Koala, Ecosa and Emma Sleep — have already started discounting their mattresses, bed frames and more.

Most offers will likely stay the same from start to finish over the course of the month, so you should have plenty of time to keep your eyes peeled and wallet ready for a good deal worth nabbing.

Is Black Friday a good time to buy a mattress?

Yes — Black Friday / Cyber Monday is arguably the best time to buy a new mattress. Not only will you get it for a lot less, but nearly all of the top mattresses sold online and in-store are discounted, meaning you'll have plenty of options to choose from.

Some of the highly competitive and popular brands will slash nearly hundreds of dollars off, plus throw in some great freebies, like pillows, mattress protectors and bedding.

That said, most mattress brands in Australia do offer discounts pretty regularly throughout the year, with some offering up to 55% off. As great as these deals may sound, it's highly likely that any Black Friday mattress deals will be far more attractive than other times of the year.

Can I get free bedding with mattresses on Black Friday?

Yes — some mattress retailers and brands chuck in free mattress protectors, duvets, pillows and sometimes even bed frames to make their deals even more appealing.

However, this isn't unusual, as it's something we typically see most months, regardless of seasonal sales. But during Black Friday and Cyber Monday sales in recent years, we've seen an uptick in free gifts coupled with sizeable discounts on mattresses, especially free pillows. That's why we've found that Cyber Weekend is an ideal time to buy a new bed.

Black Friday mattress deals: Shopping tips

How to choose the best Black Friday mattress deal

Buying a new mattress can be intimidating. However, many bed-in-a-box companies have made the process simple. Some companies even offer a white-glove service and will remove your old mattress when delivering your new one.

Keep in mind that while you may see ultra cheap deals on Black Friday, a mattress is something you will use every night of your life. In other words, if there's one item you should splurge on — a mattress would be it.

We've reviewed a few Aussie mattresses here at Tom's Guide, and while Koala and Emma have some excellent options, don't discount Eva either. Keep in mind, though, that all brands offer a range of mattresses — some are all foam while others will be hybrid with pocket springs, so choose wisely.

Things to keep in mind before you buy a mattress

  • Never pay full price: Black Friday and Cyber Monday are the best time to buy a new mattress or new bedding. Other major sales like EOFY and Click Frenzy pale in comparison to the Black Friday mattress sales. In other words, rest assured you're getting the lowest price of the year.
  • Know your return policy: Never buy a mattress without knowing the manufacturer's return policy. On paper, it may sound like the mattress of your dreams, but it could wind up being too firm or too soft for your liking. This is even more important now that most of us are doing our shopping online. A good return policy will offer at least a 100-night trial with free return shipping and no penalty fees. Some companies will go so far as offering 12-months trials with free return shipping.
Lucy Scotting
Staff Writer

Lucy Scotting is a digital content writer for Tom’s Guide in Australia, primarily covering NBN and internet-related news. Lucy started her career writing for HR and staffing industry publications, with articles covering emerging tech, business and finance. In her spare time, Lucy can be found watching sci-fi movies, working on her dystopian fiction novel or hanging out with her dog, Fletcher.