Black Friday deals 2025 in Australia — when it's happening and what to expect

The Black Friday sales in Australia in 2025 are guaranteed to offer some of the biggest discounts of the year, and we're getting an early start on our preparations.

Thanksgiving may not be a thing in Australia, but the US holiday does inform when the Black Friday sales will officially kick off around the world. As always, Black Friday happens on the Friday following Thanksgiving, which means this year's Black Friday sales will take place on November 28, and will continue through to the end of Cyber Monday on December 1.

In Australia, the massive sale will see almost every major retailer and top-rated brands – including Dell, Bose, JB Hi-Fi, The Good Guys, Amazon and eBay – launch highly competitive (and attractive) sales throughout the entire weekend. It's also worth noting that many Aussie retailers will start slashing prices from the beginning of November.

Savings can typically be found on big-ticket items, including TVs, laptops and phones, along with a great selection of products that land squarely in impulse purchase territory, such as headphones, fitness trackers, small appliances and PC peripherals, to name just a few. Plus, with shipping times typically arriving up to a week later, you could get your Christmas shopping done before the big rush, which is a big win in our books.

As always, we will be on deck to help you score some of the best bargains as we find them, so keep an eye on this page, because we'll be linking to our Black Friday LIVE blog once it's published on the big day.

Black Friday sales: last year's retailer quicklinks

• Apple: get up to AU$320 gift card with eligible Apple purchases
• Amazon: big savings on thousands of items across a variety of categories
• Bose: price reductions on select headphones, soundbars and speakers
• Breville: 10% off code (BREVFUTURE10) for everything site-wide
• Dell: save on your next computer, laptop or PC peripherals
• Dyson: savings on cordless vacuums, purifiers and hairstyling tech
• Google Store: discounts on all Pixel and Nest products
• HP Australia: prices slashed on laptops, desktops and printers
• JB Hi-Fi: discounts on laptops, phones, TVs and more
• Kogan: up to 65% off across a wide variety of items
• Lenovo: save up to 49% off during Lenovo's Black Friday sale
• Razer: nab a Razer mystery freebie with orders over AU$349
• Samsung: discounts on phones, tablets, monitors, appliances and more
• Sonos: score bargain prices on soundbars, speakers and more
• Secretlab: huge savings on gaming chairs
• Sony: price matching on cameras, TVs, headphones, speakers and more
• The Good Guys: save big on electronics, appliances and more

Black Friday sales: last year's ten best deals

EXPIRED: Google Pixel 9 Pro Fold 5G 256GB:

Save AU$500
Google's first foldable only landed in Australia a few months ago, but it's already received an impressive AU$500 discount at JB Hi-Fi. The phone is packed with many of the same great specs as the Pixel 9 Pro XL, just with slightly less powerful cameras. But if you're in the market for a foldable, it's definitely one you ought to consider.

EXPIRED: Lenovo IdeaPad Pro 5i 14-inch | Ultra 5 / 32GB / 512GB SSD:

Save AU$740
Lenovo's IdeaPad Pro 5i is a great productivity-focused laptop, and this model, which carries an Intel Core Ultra 5 125H chipset, 32GB of RAM and 512GB of SSD storage has received a massive 35% discount. We haven't tested it, but our mates over at Tom's Hardware quite liked it.

EXPIRED: Kindle Paperwhite Signature Edition :

Save AU$62
With the biggest discount on any of the 2024 models, the Kindle Paperwhite Signature Edition gives you double the storage of the standard model, and wireless charging. Plus, you can choose from two shiny new colourways, Metallic Jade and Metallic Black.

EXPIRED: LG C4 OLED (65-inch) TV:

Save AU$1,703
LG's C4 OLED is the company's most popular OLED model, and now it's massively reduced. While the LG G4 OLED rates higher on our list of the best OLEDs of 2024, the C4 has a more approachable price point, which is even better thanks to this discount. It offers excellent picture quality, terrific gaming features and strong processor upgrade over last year's model.

EXPIRED: Sennheiser Accentum Wireless Special Edition:

Save AU$180
Sennheiser's Accentum Wireless Special Edition cans have hit their lowest price to date on Amazon, with the mid-range cans discounted by over half. They offer clean sound, even if they aren't as dynamic sounding as Sennheiser's Momentum headphones, but they do offer impressive ANC and a long 50-hour battery life. And as this is a Special Edition set, it also comes with a USB Bluetooth adaptor at no extra cost.

EXPIRED: Google Pixel Watch 2 LTE:

Save AU$266
The Pixel Watch 2 is now a generation old since the release of the Watch 3, but it's still a viable option for a compatible Pixel smartphone. It has a gorgeous circle watch face and is capable of temperature sensing, step tracking, heart rate monitoring and other convenient health features.

EXPIRED: INIU B63 100W 25,000mAh power bank:

Save AU$60.50
This power bank has a large but flight-safe 25,000 mAh capacity, making it ideal for charging laptops, phones and other devices while on-the-go or travelling. Admittedly, this item is rarely listed at its full RRP, but that doesn't stop it from being a bargain at this price.

EXPIRED: PlayStation 5 Slim (Digital):

Save AU$150.95
Score a massive AU$150 off the Digital version of the PS5 Slim. You may want to keep a distance if you intend to keep using discs, but if you're a digital gamer, this is a great grab in time for Christmas.

EXPIRED: Dyson V10 Cyclone Cordless Vacuum Cleaner:

Save AU$350

Providing 60 minutes of fade-free suction, the Dyson V10 Cyclone is a powerful cordless vacuum with a 'Point and shoot' hygienic bin, making it easier to empty. Once again, Dyson's de-tangling motorbar cleaner head is included, and you also get three power modes, making the V10 ideal for all (dry) vacuuming situations.

EXPIRED: Valmori | AU$400 off all mattresses, AU$100 off toppers and more:

Save big during new bed-in-a-box brand, Valmori's Black Friday sale. You can slice AU$400 off all mattresses, including the Hybrid II, was AU$1,200 now AU$750 for a queen. Plus, you can knock AU$100 off all mattress toppers, and AU$30 off a second item.

Black Friday deals to expect in 2025

Even in Australia, Black Friday / Cyber Monday is arguably, the best time of year to make any major purchase. Whether you're looking to buy a new TV or replace your mattress, Australia's retailers will always save their best discounts and deals until this end of the year sales event.

Of course, we can't necessarily predict what deals will be had throughout the sale, but we can reasonably place a few safe bets. For starters, Amazon Australia will take charge with some stellar deals — in particular, you can expect huge discounts Amazon devices and Kindle ereaders.

JB Hi-Fi and eBay will also have some killer bargains, but you'll probably want to hold off buying a new computer or PC, as laptops typically score the biggest price drops.

Why is it called Black Friday? 

An event that began in the US, the term "Black Friday" as it relates to shopping dates back to 1961, and was used to describe the crowded pedestrian and vehicle traffic that usually came right after the holiday of Thanksgiving in Philadelphia.

The term would continue to gain traction, eventually spreading throughout the entire country by 1975. Eventually, the term Black Friday would have a different meaning for retailers, marking the point in the US calendar year when companies go "in the black," meaning they would finally begin to turn a profit. This would allow them to slash prices on their remaining stock, leading to huge deals in the lead-up to the holiday season.

While that time of year varies from country to country, the Black Friday sales event has been adopted all over the world, which is why Australia now takes part.