Apple Watch Black Friday deals 2025 in Australia — the best offers we're expecting this November

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Apple Watch Black Friday deals are coming — here's how to nab a new smartwatch for less

Wrist wearing Apple Watch 10 in black with Tom's Guide Black Friday badge on bottom right corner
(Image credit: Future)
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While Black Friday 2025 is quite some time away, there's never enough time to prepare before making a big purchase, especially if you're after a new Apple Watch.

Based on our experience, it's almost impossible to find a bargain at the maker directly for the coveted wearable. However, you may be able to nab the Apple Watch 10, Apple Watch Ultra 2, Apple Watch 9, Apple Watch SE (2022) or Apple Watch 8 for a fraction of the cost by shopping at other merchants like Amazon or The Good Guys.

Last November, we saw several excellent bargains at other retailers during the major sales weekend and we highly anticipate much the same will ensue when it returns this year on Friday, November 28, 2025.

We've rounded up some of our favourite Apple Watch deals from 2024 below so you have an idea of what to expect. Be sure to keep this page bookmarked, as we will be back later in the year to bring you the best Apple Watch Black Friday 2025 deals as they appear.

Apple Watch Black Friday deals: retailers quick links

Best Apple Watch Black Friday deals in 2024

EXPIRED: 2022 Apple Watch SE (40mm, GPS)
EXPIRED: 2022 Apple Watch SE (40mm, GPS): was AU$399 now AU$297 at Amazon

Save AU$102
Despite only having an AU$102 saving, this is the biggest drop we've seen for the 2022 Apple Watch SE yet. While the Apple Watch SE lacks many of the bells and whistles found on the Apple Watch 8 or the newer Apple Watch 9, it still packs a fast processor, plus new health and fitness features. Available in three colourways and priced under AU$300, this watch is worth snapping up quicksmart.

Also available at other retailers for similar pricepoints, but ultimately the Amazon listing has the deepest discount. See deals below:

2022 Apple Watch SE: was AU$399 now AU$299 at JB Hi-Fi
2022 Apple Watch SE: was AU$399 now AU$297 at The Good Guys

EXPIRED: 2022 Apple Watch SE (44mm, GPS+Cellular)
EXPIRED: 2022 Apple Watch SE (44mm, GPS+Cellular): was AU$529 now AU$427 at Amazon

Save AU$102
If you want to use the best-value Apple Watch without the paired iPhone, you will need the LTE version. This watch currently gets an impressive AU$102 shaved off its asking price on Amazon in all three colourways in the 44mm chassis size. You will need to get it connected on a plan by your chosen telco, which will cost you extra each month.

EXPIRED: Apple Watch 9 (41mm, GPS + Cellular)
EXPIRED: Apple Watch 9 (41mm, GPS + Cellular): was AU$809 now AU$757 at Amazon

Save AU$52
Down to AU$757 on Amazon, the 2023 Apple Watch 9 comes packed with a 25% more improved S9 processor and was the first official carbon-neutral Apple device upon its release in 2023. We gave it full marks in our review, as it introduced a longer battery life and impressive health features. So if you're keen to upgrade, but don't want to fork out for the latest Series 10, this deal is hard to beat.

EXPIRED: Apple Watch 10 (42mm, GPS, Sport Band)
EXPIRED: Apple Watch 10 (42mm, GPS, Sport Band): was AU$649 now AU$629 at Big W

Save AU$20
While not the best discount, there's still a nice saving off the latest Apple Watch 10 at Big W. If you're not fussed about having cellular capability, this option could be a welcome one, considering it's available in a bunch of cases and Sport Band colourways at the retailer.

Other available cases include:
Apple Watch Series 10 in Jet Black Aluminium case: was AU$649 now AU$629 @ Big W
Apple Watch Series 10 in Rose Gold Aluminium case: was AU$649 now AU$629 @ Big W
Apple Watch Series 10 in Silver Aluminium case: was AU$649 now AU$629 @ Big W

EXPIRED: Apple Watch 10 (46mm, GPS)
EXPIRED: Apple Watch 10 (46mm, GPS): was AU$699 now AU$679 at Big W

Save AU$20
In a similar vein to the 42mm option above, the 46mm Watch 10 is also discounted at Big W at just AU$679. Again, these models do not have cellular capability, but if you're looking for a larger watch face, this is the pick for you.

Also available in different colourways:
Apple Watch Series 10 in Jet Black Aluminium case: was AU$699 now AU$679 @ Big W
Apple Watch Series 10 in Rose Gold Aluminium case: was AU$699 now AU$679 @ Big W
Apple Watch Series 10 in Silver Aluminium case: was AU$699 now AU$679 @ Big W

EXPIRED: Apple Watch Ultra 2 (49mm, Titanium, GPS+Cellular)
Big savings
EXPIRED: Apple Watch Ultra 2 (49mm, Titanium, GPS+Cellular): was AU$1,399 now AU$1,299 at eBay

Save AU$100
Score a modest discount on the highly impressive Apple Watch Ultra 2, complete with an orange/beige Trail Loop strap. We called it "the ultimate Apple Watch" in our review, due to its extra-long battery life, bright display and upgraded S9 processor.

EXPIRED: Apple Watch Ultra 2 (49mm, Natural Titanium, GPS+Cellular)
EXPIRED: Apple Watch Ultra 2 (49mm, Natural Titanium, GPS+Cellular): was AU$1,399 now AU$1,279.65 at digiDirect

Save AU$120
DigiDirect has also discounted this Apple Watch Ultra 2 model with a white Ocean band. This time though, the case is natural titanium, and it doesn't have the deepest saving, but either way, AU$52 off is better than nothing.

Apple Watch Black Friday deals: FAQs

When do Apple Watch Black Friday deals start in 2025?

Black Friday deals will officially return on Friday, November 28, 2025, and last until Monday, December 1, but several retailers are expected to start marking down their Apple Watches earlier, particularly Series 9, Series 10, and the Apple Watch SE. We'd recommend keeping an eye out for top deals starting from mid-November.

What Apple Watch Black Friday deals can we expect in 2025?

Apple isn't known for offering discounts on its products in Australia when shopping directly, but you could score a bonus gift card if you're willing to pay full price during Black Friday. You could use that to pick up different bands for your new Watch.

However, keep an eye on retailer sites, particularly Amazon. While you likely won't see the newest Apple Watch models discounted, the older iterations are definitely going to get price drops.

JB Hi-Fi is also known to drop Apple Watch prices during Black Friday, which means The Good Guys will price match or even price beat!

Lucy Scotting
Lucy Scotting
Staff Writer

Lucy Scotting is a digital content writer for Tom’s Guide in Australia, primarily covering NBN and internet-related news. Lucy started her career writing for HR and staffing industry publications, with articles covering emerging tech, business and finance. In her spare time, Lucy can be found watching sci-fi movies, working on her dystopian fiction novel or hanging out with her dog, Fletcher.

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