Apple Watch Black Friday deals 2024 in Australia — the best offers are here

Black Friday 2024 has come to an end, and with it, some of the best discounts on a range of smartwatches. And while Apple is still offering gift cards on eligible purchases, it's almost impossible to find a bargain at the maker direct for the coveted Apple Watch. But thankfully, there are still a handful of great discounts at other retailers lingering around after the major sales weekend.

Based on our experience, it's extremely rare to see Apple's newest smartwatches getting a discount the year they were released. That said, if you're looking to pick up the Apple Watch 10, you may be pleasantly surprised with the deals we've already seen on the latest model.

Despite their gift card offering, shopping for an Apple Watch outside of Apple could be the move. You may be able to nab the Apple Watch Ultra 2, Apple Watch 9, Apple Watch SE (2022) or Apple Watch 8 for a fraction of the cost by shopping at other retailers like Amazon or The Good Guys.

We've noticed quite a few great discounts on Apple smartwatches so far, and we've popped them down below for your perusal. But be sure to keep this page bookmarked, as we will be back next year to bring you the best Apple Watch Black Friday 2025 deals as they pop up.

Apple Watch Black Friday deals: retailers quick links

• Apple: shop the latest Watch Series 10 and Ultra 2, plus accessories
• Amazon: save on older models of the Apple Watch, including Series 8
• Big W: shop Apple Watches in different colourways
• Bing Lee: shop Apple Watches and pay with Afterpay or ZipPay
• JB Hi-Fi: discover savings on Apple Watches
• Kogan: save on new and refurbished Apple Watches
• The Good Guys: save on select Apple Watch models

Best Apple Watch Black Friday deals

Apple Watch 9 (41mm, GPS + Cellular): was AU$809 now AU$757 at Amazon

Save AU$52
Down to AU$757 on Amazon, the 2023 Apple Watch 9 comes packed with a 25% more improved S9 processor and was the first official carbon-neutral Apple device upon its release in 2023. We gave it full marks in our review, as it introduced a longer battery life and impressive health features. So if you're keen to upgrade, but don't want to fork out for the latest Series 10, this deal is hard to beat.

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Apple Watch 10 (42mm, GPS, Sport Band): was AU$649 now AU$629 at Big W

Save AU$20
While not the best discount, there's still a nice saving off the latest Apple Watch 10 at Big W. If you're not fussed about having cellular capability, this option could be a welcome one, considering it's available in a bunch of cases and Sport Band colourways at the retailer.

Other available cases include:
Apple Watch Series 10 in Jet Black Aluminium case: was AU$649 now AU$629 @ Big W
Apple Watch Series 10 in Rose Gold Aluminium case: was AU$649 now AU$629 @ Big W
Apple Watch Series 10 in Silver Aluminium case: was AU$649 now AU$629 @ Big W

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Apple Watch 10 (46mm, GPS): was AU$699 now AU$679 at Big W

Save AU$20
In a similar vein to the 42mm option above, the 46mm Watch 10 is also discounted at Big W at just AU$679. Again, these models do not have cellular capability, but if you're looking for a larger watch face, this is the pick for you.

Also available in different colourways:
Apple Watch Series 10 in Jet Black Aluminium case: was AU$699 now AU$679 @ Big W
Apple Watch Series 10 in Rose Gold Aluminium case: was AU$699 now AU$679 @ Big W
Apple Watch Series 10 in Silver Aluminium case: was AU$699 now AU$679 @ Big W

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Big savings

Apple Watch Ultra 2 (49mm, Titanium, GPS+Cellular): was AU$1,399 now AU$1,299 at eBay

Save AU$100
Score a modest discount on the highly impressive Apple Watch Ultra 2, complete with an orange/beige Trail Loop strap. We called it "the ultimate Apple Watch" in our review, due to its extra-long battery life, bright display and upgraded S9 processor.

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Apple Watch Ultra 2 (49mm, Natural Titanium, GPS+Cellular): was AU$1,399 now AU$1,279.65 at digiDirect

Save AU$120
DigiDirect has also discounted this Apple Watch Ultra 2 model with a white Ocean band. This time though, the case is natural titanium, and it doesn't have the deepest saving, but either way, AU$52 off is better than nothing.

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Apple Watch Black Friday deals: FAQs

When do Apple Watch Black Friday deals start?

While Black Friday deals will officially kick off on Friday, November 29 until the end of Monday, December 2, several retailers will start their deals earlier. Keep an eye open from mid-November though, as you'll likely see Apple Watches, particularly Series 8, Series 9 and the Apple Watch SE, get discounts across different retailers.

What Apple Watch Black Friday deals can we expect?

Apple isn't known for offering discounts on its products in Australia when shopping directly, but you could score a bonus gift card if you're willing to pay full price during Black Friday. You could use that to pick up different bands for your new Watch.

However, keep an eye on retailer sites, particularly Amazon. While you likely won't see the new Apple Watch 10 discounted, the older models are definitely going to get price drops, but only select colourways in the different sizes.

JB Hi-Fi is also known to drop Apple Watch prices during Black Friday, which means The Good Guys will price match or even price beat!