Jeff Parsons
Jeff is U.K. Editor-in-Chief for Tom’s Guide looking after the day-to-day output of the site’s British contingent.
Rising early and heading straight for the coffee machine, Jeff loves nothing more than dialling into the zeitgeist of the day’s tech news. A journalist for over a decade, he's travelled around the world testing and reviewing any gadget he can get his hands on.
Before joining the team at Tom’s Guide, Jeff covered technology and science for two of the U.K.’s biggest national news sites: Metro.co.uk and the Daily Mirror. Memorable moments include getting lost in Vienna in an electric Audi, touring Lockheed Martin’s mile-long jet factory in Fort Worth and filming a Netflix documentary about Elon Musk in West London.
When not plugged into the current news agenda, editing or commissioning a series of articles or debating the merits of Apple vs Android, Jeff can usually be found out for a run trying to shave precious seconds off his PB. Or lifting weights in a vain attempt to offset the ageing process.
Latest articles by Jeff Parsons

Samsung's new AI robot vacuum and mop can seek out stains and steam them clean
By Jeff Parsons last updated
Samsung's latest implementation of AI is more than just a CES 2024 gimmick as it makes this new robot vacuum and mop combo even more effective at cleaning your home.

Google’s Keep note-taking app is getting a new feature courtesy of Android 14 that’s a huge time-saver, even if Samsung got there first
By Jeff Parsons published
Always in a hurry? This incoming Google Keep feature on Android 14 will save you plenty of time.

Google Maps is getting a crucial change to the way your location data is stored — what you need to know
By Jeff Parsons last updated
Google has announced plans to store Google Maps Location History locally as well as give users more options to delete it.

5 best iPhone 15 accessories I recommend — and where to buy them now
By Jeff Parsons last updated
These 5 iPhone accessories are my everyday carry — and happen to make great holiday gifts too.

I ditched the iPhone 15 Pro for the OnePlus Open — 5 things I discovered after using a foldable
By Jeff Parsons published
The OnePlus Open tops the Tom's Guide list of best foldable phones. Here's what happens when you swap your iPhone for one.

I just went swimming with these smart googles — here’s what happened
By Jeff Parsons published
Can smart goggles improve your swimming? Let’s dive in and find out

Amazon set to ditch Android in ‘all devices’ — it's starting with Fire TV and Echo Show
By Jeff Parsons last updated
Amazon is reportedly developing a new web-first operating system codenamed "Vega".

Nintendo Switch 2 report drops big hints about Nvidia hardware for next console
By Jeff Parsons published
Nintendo Switch 2 looks likely to benefit from another custom Nvidia Tegra chip.

iPad 2024 lineup just tipped for complete revamp
By Jeff Parsons last updated
Apple hasn't released a new iPad all year but rumors are strong the entire lineup will be refreshed in 2024.

How to watch Apple’s 'Scary Fast' October event — and everything to expect
By Jeff Parsons last updated
Apple has announced its Scary Fast October 2023 event, here's all the details on start times and likely product announcements.

I just learned this quick tip to make reseeding your lawn much easier
By Jeff Parsons published
Planting grass seed is made much harder with hungry birds around — this neat trick is how I'm going to deal with them

An AI just whupped a human at Street Fighter — is this the beginning of the end?
By Jeff Parsons published
Researchers from Singapore have created a new piece of AI software trained on Street Fighter 2: Championship Edition

32-inch iMac with mini LED display tipped to arrive in 2025 — and it’ll be expensive
By Jeff Parsons published
Apple could be working on several new iMac upgrades for 2024 and beyond, according to analyst predictions.

I ran a 10K with the Apple Watch Ultra 2 and Coros Pace 3 — and this watch was better
By Jeff Parsons last updated
Here's what happened when we pitched two of 2023's newest smartwatches against each other for a 10K.

Forget scrolling Amazon — our Prime Day AI deals bot finds the best sales for you
By Jeff Parsons published
Keeping up with all the Prime Day deals can be tough so we've created an AI deal bot to help out

Pixel 8 and Pixel 8 Pro colors — here are the options you can buy
By Jeff Parsons published
The Pixel 8 and Pixel 8 Pro colors give you plenty of choices. Here's everything you need to know about color options for Google's latest phones.

I’ve been using Apple’s FineWoven iPhone 15 Pro case for a week — and I get the backlash
By Jeff Parsons published
Apple's FineWoven case is the company's new sustainable sheath for the iPhone 15, but critics aren't impressed.

Apple Vision Pro low-cost model may be cancelled — and that's a mistake
By Jeff Parsons published
Analyst Ming Chi-Kuo has claimed Apple is nixing its plans for a future cheaper version of the Vision Pro headset.

Apple Watch Series 9 has a secret upgrade that I’ve just discovered
By Jeff Parsons published
The Apple Watch Series 9 and Apple Watch Ultra 2 have both been given a spec bump that Apple failed to mention when it showed off the new smartwatch models.

Windows 11 Copilot just got a release date — here's what it can do
By Jeff Parsons published
Microsoft confirms its Copilot AI assistant will make its public Windows 11 launch next week

There’s only one product I want from Amazon — and it’s long overdue
By Jeff Parsons last updated
It's definitely time for a new Kindle Oasis. Here's why.

Amazon event biggest announcements — new Alexa, Fire TV, Echo Show, Ring cameras, eero and more
By Mike Prospero published
Amazon has unveiled its fall 2023 product line-up including new Echo and Fire TV devices. Here's everything Amazon announced at its event.

Amazon Prime Big Deal Days dates announced — here’s exactly when Prime Day 2 is happening
By Jeff Parsons published
Amazon’s second Prime Day sale event of the year is now less than a month away.
Sign up to get the BEST of Tom's Guide direct to your inbox.
Here at Tom’s Guide our expert editors are committed to bringing you the best news, reviews and guides to help you stay informed and ahead of the curve!